Chapter Twenty-Three: Wolf Costumes
Since Shen Danjun has started the money-burning mode, he has to find some short-term and quick money-making projects. Good for blood transfusion for future scientific research projects. The company he wanted Xia Junyong to manage was a wolf costume. His positioning of the company's products is high-end, luxurious, simple and fashionable. Wolf Clothing will be a diversified clothing group in the future, covering the wearing needs of all people.
Of course, in the future, women's and children's brands will also have to be created separately. It is impossible to use the trademark of wild wolf, the trademark of women's clothing is called "color butterfly", and the trademark of children's clothing is simply and intuitively called "happy baby". The wolf logo is the symbol of the seven wolves that became famous in later generations. Shen Danqing sometimes couldn't help but complain about the seven wolf icons, since he called seven wolves, why did he only draw one wolf? So he unceremoniously quoted their icons, and let them figure out their own ways in the future! Maybe they would really draw seven wolves!
Shen Danqing uses abstract lines to describe the general outline of the butterfly, and the lines use colorful colors. The icon of the happy baby uses a Q cute children's pattern similar to the Wahaha icon.
He asked Xia Jinyong to recruit employees with at least three years of experience. In the future, all the products under Wild Wolf Clothing will be high-end luxury products. Therefore, the workmanship must be excellent, high-end clothing fabrics are temporarily purchased abroad, leather goods fabrics, and he intends to use the top first layer of cowhide from Italy and Thailand. and a small amount of other high-end fabrics, such as: python skin, lamb cake crust and so on. He also made rigid requirements for clothing accessories, and high-grade materials must be used. For example, zippers, liners, sewing threads, buttons, etc. If there is no one on the market, go to the manufacturer to customize.
Shen Danqing made a product positioning for the wolf clothing. Logo design. Other things are Xia Jinyong's work, Changsheng Seiko's electronic scale products have been in a steady stream of exports to earn foreign exchange, and he basically did not spend the foreign exchange indicators left, which can be used to buy foreign high-end clothing fabrics. In the future, the products of wolf clothing will also be exported
Later, use the money from its export to buy raw materials, make products and then export, so as to constitute a virtuous circle. Due to the high-end positioning, there will be no market in China at present. He plans to take the form of a direct store to sell, first of all, in the high-end shopping area of Central, Hong Kong, to establish the first store directly under the wolf clothing. The company will adopt the method of slowly increasing production according to market conditions, and will not expand blindly.
In the future, the work clothes of the company's employees will also be produced by Wild Wolf Clothing. The advertising will focus on outdoor print advertising and fashion magazine print advertising, and establish large-scale print advertisements in and around the bustling business areas of specialty stores. I don't plan to use celebrity endorsements and don't go on TV media commercials. Save advertising dollars and speak with quality.
Although it will only be produced in small quantities at the beginning, the scale is certainly not large. However, Shen Danqing is rich, taking advantage of the fact that the land price is very cheap now, Shen Danqing gave the wolf costume an initial construction fund of 10 million with a stroke of his pen. A large piece of land was purchased to build a factory building and office building, as well as staff dormitories and supporting living service facilities, and a staff sports and fitness activity center was also established. The rest of the plots are set aside, planted with turf, fruit trees. Being rich is so capricious.
Leave behind the wolf costume. Shen Danqing checked the affairs of the other two companies. Pioneer remains as it is
The design drawings of the headquarters building, because they are as high as 35 floors, need to be approved by the State Council, and they have not been approved for a while, so they cannot start construction.
During this time, there were several waves of guests who came to visit. They all came to inquire about the situation of the smart factory, and after the explanation of the staff, it was understood that Changsheng Seiko can only provide solutions for the construction of constant temperature workshops. Most of the corporate liaison staff are disappointed, and only a few companies are also interested in the constant temperature and ultra-clean workshop. These include BJ First Machine, Jinan Heavy Machinery, Qingdao Haier and other domestic companies that are destined to create brilliant achievements in the future. It will be much easier to negotiate specific matters because of the reference of TcL. Bijing is the only one, there is no semicolon to call it, it's not called in vain, it's a joke, but the life of a technology-based monopoly is very good, but it's real.
Some companies have also inquired about intelligent combination machine tools, but Shen Danqing doesn't want to sell them yet, and he doesn't want to sell products without mastering the core components. The exception is electronic scales, because it is a thing that does not have much technical content, and what is compared with others is workmanship and price. Compared with the price of domestic enterprises, Shen Danqing does not have much confidence, but compared with European and American countries, Changsheng Seiko can proudly say that it is not inferior to any enterprise, because it is the existence of ten CNC combination machine tools, in precision machining, Changsheng Seiko has not lost to any enterprise. If you compare the price with them, Shen Danqing will teach them how to be a person in minutes. Chinese workers are the best workers in the world, there is no one, they take the most meager wages and do the most work. In this regard, Chinese companies can completely blow them up compared with those in developed countries.
Since we have thought about it so far, we can speed up the development of Changsheng Seiko and produce small household appliances without technical content to explode the European and American markets. I can't be happier when I think about it.
Picking up the phone, he dialed Peng Bin's internal phone number, and when the phone was connected, Shen Danqing said in a tone that was still passionate: "Peng Bin? I, Shen Danqing, come to my office, I have something to tell you." ”
Because he was working in the same building, Peng Bin arrived two minutes later. As soon as he entered the door, Peng Bin said respectfully: "Boss" Shen Danqing stopped what he was doing, maintained a formulaic smile and said: "Peng Bin, you are here, sit down, let's sit down and say" After speaking, Shen Danqing got up from his office seat, walked to the reception sofa, and sat on a single sofa. At this time, the little girl also made two cups of tea and brought them in, serving tea to the two of them.
Shen Danqing organized his tone and said to Peng Bin cordially: "Your technical department, there is no task for the time being, right?"
"No, it's just some graphical modifications to the products in the experimental workshop, otherwise there is nothing to do. Peng Bin told the truth.
"I want you to design some simple small appliances, don't ask for more, do the same. For each successful one, the next product will be designed only after the market response. I don't ask for more, I only require each product to be competitive in the market, otherwise I will not develop the next product.
You have to incorporate the elements of simplicity, beauty, practicality, and convenience. In terms of science and technology, we still have a big gap with Europe and the United States. In these products that don't have much technology, I'm sure you'll be as good as them.
We must be people-oriented in the concept of developing excellent products. You have to use your brains to find out how to make it more convenient for the people who use it. And there must be high requirements in terms of appearance design. Make a good first impression. If you do that, you're not far from success. Okay, I'll just talk about these points, and you can go back and discuss with your colleagues how to carry out your work
。 ”
Changsheng Seiko finally showed its sharp front teeth to Europe and the United States
。 In ancient China, Sun Tzu's Art of War has a saying that the upper is the lower one, so it is a wise choice to start from the enemy's weak links and compete with European and American companies on the same stage. "Precision" brand electronic scales have made a test stone for Changsheng Seiko. Find your own positioning, what is Changsheng Seiko afraid of.
After arranging everything to be done, Shen Danqing settled down temporarily. As a reborn, he has always had a high sense of historical responsibility, always felt the preciousness of time, and never relaxed for a moment. If he hadn't predicted his future life, he had kidnapped a wife when he first came to GD, and he was afraid that he might not have a relationship with a woman in the future. His life is too simple, just work and go home.
A few days later, there was finally a company that signed a construction contract with Changsheng Seiko, and that was BJ One Machine.
As a key enterprise directly under the Ministry of Industry, BJ has been in the forefront of the machine tool industry in China
They have a high sense of corporate honor, and the pursuit of machine tool processing accuracy is also more urgent. The constant temperature plant of Changsheng Seiko has become the leading technology in the world today
It has greatly improved the accuracy of the lifting machining industry. It's exactly what they need, it's expensive, it's worth it for the sake of technological progress.
Subsequently, with the spread of the news, several other interested companies also signed contracts, with a total contract amount of 300 million. Changsheng Seiko's advertising campaign has finally achieved fruitful results.
To this end, Changsheng Seiko's constant temperature plant division quickly expanded its staff, and strived to achieve the fastest start of construction for several customers. After the construction of the factories of the two enterprises, Changsheng Seiko has a complete set of workflow methods.
Of course, Shen Danqing will not participate in specific things. You have your own people to do it. If there's a problem they can't solve, they'll report it to him, but it doesn't seem to have arisen yet. He was also happy to be idle. As long as he approves the documents, he still has a lot of time left to think about the future of the company.
After a few days of reflection, he decided to focus on research and vocational training. These two aspects are his future focus and reliance. In the eyes of outsiders, Shen Danqing is not doing his job again.
He took the little girl to inspect the vocational training school of Changsheng Seiko first. The training school is self-trained by the enterprise
, no fees, job assignment package after graduation
Many poor and outstanding students from rural areas are attracted to the abundant source of students, but there is a shortage of teachers. The HR department of Changsheng Seiko is working hard to solve the problem. The principal of the school is also the deputy minister of the personnel department. All other positions are filled by hired Chinese teachers from the United States.
Huachuang Vocational Training School, in order to welcome Shen Danqing and his wife, specially held a meeting of all teachers and students. Shen Danqing made an inspiring speech at the meeting, the full text of which is as follows:
Hello teachers and students.
My name is Shen Danqing, and I am the boss of Changsheng Seiko. In the process of developing products, our company always encounters two obstacles: electronic technology and its silly software technology. At present, it cannot be solved in China, so this school was founded. In other words, you are the lucky ones, walking in the forefront of the more than one billion people in the country, and the first to receive the most advanced knowledge. These two technologies are currently the most lacking in China, and as long as you learn something, you can become an elite pillar that is beneficial to society. So you must cherish this rare opportunity. Study hard and make a strong contribution to the enterprise and the country in the future.
The inspection activity only lasted for more than an hour, and Shen Danqing and the little girl returned to the company.