Overcoming the crisis of public opinion, the company felt at ease. Taking advantage of this moment, Phelan brought up a private matter and asked the boss to lend a hand: "My girlfriend complained to me, saying that you haven't been sent a job for a year. She's a writer, and she's going to be now!"

In the past, when business experience was weak, Lin Yi consulted the other party. The first time Phelan asked for a private matter, of course he was very interested: "Jenny is very thoughtful and blows the pillow wind for you?" But it stands to reason that she has finished two books, and it should not be difficult for her to find the subject matter by herself!"

Phelan changed his expression and praised his girlfriend loudly: "Where has she been quiet? White pollution, rescuing sea turtles, and investigating water quality have always been very busy." The previous manuscript fee has been completely spent, so I want to find some extra money!"

Lin Yi looked at people with slanted eyes: "Why did you come to me? You are her boyfriend, and the annual salary of the president is 20 times that of ordinary Americans!"

Fei Lan spread out his hands and expressed helplessness: "We have the same concept of environmental protection, how can I be reluctant to spend money? And renovate the speedboat and intercept the RB whaling ship, don't look at my high salary, it may not be worth the gas money!"

When Lin Yi heard this, he felt very amused and decided to make a contribution. If it's just an idea, he's not interested. After playing with industrialization, he preferred mass production. Call Jenny and discuss setting up a studio.

During the discussion, the girl was a little surprised: "I heard Xiang Yanghua say, that writer training class, you recently participated in another session? I have been busy with environmental protection, the trend of popular literature, I am definitely not familiar with you." What you say, what I do. ”

Lin Yixu pressed his palm and asked the other party to be patient: "Personnel recruitment, employee training, daily management, everything has to be done by you, so you have to have an overall grasp of the general direction of the company." ”

"Economic stagflation, defeat in the Vietnam War, the oil crisis, political corruption, have crushed Americans' self-confidence. Roosevelt's New Deal collapsed, the welfare state collapsed, and ordinary people were no longer interested in the public sphere. Popular hotspots, full shift to the private sphere. I researched the bestseller list for the past three years, and all kinds of self-help books accounted for half of the country. ”

Jenny was interested: "Alcohol, drug rehabilitation, all kinds of mutual aid associations, I had them when I was in college. When I go to church, the pastor often teaches me about this. If they rob the church's business, they might be very happy!"

The two talked lively, and Phelan also came up with an idea: "Out of the shadow of childhood, out of the shadow of divorce, feminists in our company, often talk about these issues. Jenny should be able to get a lot of inspiration from interviewing them. ”

Lin Yi corrected them: "The word self-help has a much broader meaning than your understanding! In addition to psychological self-help books, habits, cooking, and travel all belong to this category. ”

Jenny suddenly realized: "Spreading sunshine and removing shadows, haha, I feel that this job is becoming more and more like a pastor!"

Lin Yi really hadn't entered the church except for traveling, so he was stunned for a moment when he heard this: "Reducing negative energy and promoting positive energy is roughly what it means." You can see my muscles, it's all the result of consistent exercise. But scientific fitness, there are not many books now. ”

Phelan laughed: "When you first arrived in Hong Kong, your body was as thin as a bamboo pole. Now this body can hold the two former you! When it comes to fitness, I read a book written about dieting and weight loss, which is definitely more popular with ladies. ”

Jenny's eyes widened, she glared at her boyfriend, and said in a sour tone: "I heard it from other people again?

Phelan hurriedly expressed his innocence: "My president's secretary, but the fat aunt Angeli." Her habit of breaking her mouth, I've told you before!"

"Ahem, don't digress!" Lin Yi hurriedly interrupted: "The topic of weight loss will definitely be a big hit in the future." One-third of Americans are overweight, and palm oil, corn syrup, carbonated drinks, and thick burgers are sure to keep obesity rates rising. ”

Phelan had an idea and kept up with the boss's pace: "Apple President Steve Jobs, I heard you say that you are a vegetarian. There are also a lot of people in this group, so I think I can introduce them more to Chinese food. ”

Jenny also returned to the topic: "'Grandma's Tale', it's played all over the world. With a little adaptation, it's a great travel self-help book. And the old man is in his 80s, and his body is still great. Playing cards three more is not sleepy in the middle of the night, and the vehicle authority has always wanted to take back the driver's license. But every time there is a physical examination, the old man can pass it smoothly. ”

Lin Yi immediately came up with an idea: "Then don't finish it all and write it into a series of books." The popularity of the best children's books has not yet passed, and it is time to take the opportunity to sell them. ”

After that, the three of them spent a few more days writing a full business plan. If he only wrote a few books and earned $1.8 million each, Lin Yi wouldn't have bothered to bother. Large-scale production is the guiding requirement!

The method is simple, contact many universities nearby, from psychology to sports, from religion to tourism, there are experts in everything. Then hire a bunch of writers to use easy-to-understand language to build bridges between professional research and the general public.

For Boss Lin, building Jenny's studio and making money is only a secondary purpose. In West Coast academia, weaving a web of interests is even more important.

However, he soon found out that he was wrong, and Xiaoshu also made a lot of money!

After Jenny finished her research, she took a list of topics and asked her boss to decide: "The female employee of Paradise Games recommended Runner Magazine to me. Feminism plus fitness, the concept is quite interesting. ”

Whether the subject matter is interesting or not, Lin Yi really doesn't care. On the cover of the magazine, the logo of Nike Inc., attracted all the attention.

After some investigation, Lin Yi found that Nike was founded 5 years ago and currently only produces running shoes, not even a clothing factory.

He found an investment opportunity, went to Gingko Capital, and immediately instructed the CEO: "Nike, you go and talk to them." ”

It didn't take long for Jacob to reply to the boss: "Expand the production line and march into sportswear, the other party does have this plan." We raise funds to buy shares, and the other party is willing to accept them. However, due to the good performance, the other party's asking price is relatively high. But Ginkgo Capital's cash is less than $5 million. ”

Problems that can be solved with money are all problems! Doing big things with a small amount of money is the essence of venture capital.

Lin Yi bought a lot of all kinds of running shoes and began to compare them. Cushioning pads for soles, which are now available. But when he took it down, he immediately saw the problem. This kind of foam rubber, as long as it runs for a while, will quickly become hard and flat.

Jordan and Kobe, the two NBA flyers before and after, made the air cushion concept shine. Therefore, Lin Yi immediately ordered: "Jacob, you go and contact the university and entrust them to conduct research." After getting the patent, whether it is Nike in the United States or Adidas in Germany, we can talk casually. ”