After arranging the windfall, the next two things have something to do with Hong Kong.

In the first phone call, the other party introduced that he was the son of Professor Sima.

Lin Yi's heart trembled when he heard this: "Isn't the professor in archaeology, could it be that something happened in Iran?"

He knew about the revolution, but he didn't know exactly what year it was.

"Thank you for your concern, my father is safe and sound. Two days ago, I had just called and said that the king could not suppress the situation and that he was going to go and return quickly. ”

Lin Yi breathed a sigh of relief, and then asked the other party, is there anything you need help with?

"In 1974 at SX, the Terracotta Warriors and Horses of Qin Shi Huang were unearthed. After three years of excavation, there have been certain results. The mainland government sent a letter inviting my dad to come and visit. He can't come back in Iran, so he wants to send me to see it. ”

Lin Yi was a little puzzled, why did he tell him about this?

The other party went around and around, and finally said the reason: "My dad is not in Hong Kong, and someone wants to grab his place." I'm in the antiques business, so I couldn't talk about it in college. My father told me that you are very well-connected in the two universities in Hong Kong!"

The literati spoke too detouringly, such a simple thing, and they talked about it for a long time. Lin Yi was not very happy, but he still asked Uncle Guan and the publishing house to help out together.

As soon as the microphone was put down, the second phone came closely, and George called and asked, "Do you know that Hong Kong is going to hold an international film festival?"

Lin Yi said that he didn't know, and the other party asked him to say: ""Mad Max", as well as the low-cost "Zombie", was invited to participate in the exhibition, is it necessary for us to go?"

"Go ahead, although it is the first time to be held, and the scale is still relatively small, but Hong Kong movies and TV dramas have a good influence in East Asia and Southeast Asia, and sooner or later they will become the Hollywood of the East!"

"Okay, then I'll go and make a face. ”

DreamWorks Productions is not only familiar in Hong Kong, but also received a lot of praise for Italian director Lucio's "Zombie" at the Venice Film Festival.

Later, taking advantage of Halloween, this low-budget film was introduced to the global market. The global box office just exceeded 90 million, failing to break the 100 million mark.

George came to report the good news: "The dividend is 23 million, which is nearly 4 million more than "Mad Max". ”

Lin Yi scratched his scalp and teased him with a puzzled expression: ""Crazy Wheat" is divided into 25 million, how do you calculate the account?"

The other party laughed and retorted: "The 6 million publicity and distribution cost of "Crazy Wheat", a busy man and a rich man, has long forgotten about it, right?"

patting each other on the shoulder, Lin Yi was extremely satisfied: "I didn't spend a million on filming two movies, but I earned 50 million back." The ROI and the speed of return are amazing!"

George shrugged his shoulders and teased Lin Yi in turn: "What a layman! Although videotapes and TV stations don't make much money each time, they are better than a trickle." If the big boss thinks that the money is small, these two items will be given me red envelopes, right?"

Lin Yi suddenly realized: "The movie suffered a slight loss at the box office, but the film company insisted on throwing money into it." It turns out that I can make up for it later!"

The joy is not over here, and Atari Games has better news. Because the VCS frequently freezes and freezes, it leads to a large number of player complaints.

The RF shielding box and plastic case make the Atari VCS much heavier, and the panel has 6 switches. Compared with the lightweight red and white machine, people jokingly call it the 'heavy six machine'.

When he came to the hardware laboratory, Lin Yi asked the engineer: "Have you found out the problem of the heavy six machine?"

Wang Jie pointed to the circuit board and explained it to the boss in detail. However, something too professional, Lin Yi couldn't understand it at all. The general reason is that the VCS was launched ahead of schedule, and its internal logic circuit has not been well improved.

"Boss, in fact, our HEP has a similar problem. It's just that compared with VCS, the lag is not obvious, and there are fewer crashes. ”

"You write an article, compare the red and white machine and the middle six machine, and then give it to the public relations department and ask them to send it to the media. Be objective and fair, and don't hide anything about your own problems. ”

"I don't quite understand, isn't it the point of the article to show our strengths and highlight each other's shortcomings?"

"Fun games, lightweight consoles, the benefits have been shown, and continuing to praise red and white machines and raise consumer expectations is not a good thing for heaven. The greater the expectations, the greater the disappointment. Now is the time to highlight less problems than bad ones. ”

Although Atari is not competitive, Warner, the giant behind it, has done a good job in public relations. After the targeted articles were sent to the major media, most of them were stopped.

But Paradise Games, now also has several allies. "Popular Electronics" and "HSD Post" received a good response after the article was published, and consumer complaints soared. In order to save the social image, Atari had to recall the VCS.

The opportunity is fleeting, and of course we have to take advantage of the victory. Throughout the month of November, Paradise released ten new games. Not only did we achieve our goals for the third quarter, but we also had to build momentum for Christmas marketing.

In order to prepare for the Christmas dinner, Lin Yi worked hard. "1941" and "Bomberman", classic games two at a time. The accidental hit "Trap", the arcade sales have stalled, and it has been transplanted to the console.

Atari temporarily retreated, and Heaven should have created a reputation, so Lin Yi did not fool. He didn't copy it as it was, but transformed it into three games: "Lola Run", "Obstacle Racing", and "Obstacle Motor".

When handing in the results, Tom joked: "Head, the development cost has soared, and it must be worthy of consumers." But "Dungeons & Dragons", why did you deliberately explain that the quality should be poorer?"

For this henchman, Lin Yi did not hide it: "I have handed over this classic board game to Apple as their flagship product. According to the Chinese saying, they are funny, and we are funny. Our purpose is to flatter others. ”

Atari's host, there were not many internal problems, and they solved it very quickly. But hundreds of thousands of products, it takes a long time to rework. So in 1977, the other party didn't eat it at all.

The saved market share all went into the belly of heaven. Lin Yi added another fire, although there was no discount promotion, but he bought the host and sent a cassette, and the event was opened for the second time. And now the number of games is a lot more than the last time.

In this way, the children's most long-awaited Christmas gift is locked in a family entertainment paradise this year. In specialty stores and large shopping malls, there are long queues in front of the counters.

In just one month, 370,000 red and white machines were sold, accounting for 30% of the total sales. And the sales of the Paradise console exceeded the million mark as expected.