Chapter 61: Offense
David's failure on the first shot seriously hurt his confidence, and the second time he didn't dare to make a move easily, he had to plan well. This time he set his sights on the automotive industry, the automotive industry in Germany is very developed, but he only wants to find high-end car manufacturers,
Then the range is very small, and there are only a few car companies in Germany, such as Mercedes-Benz, BMW, Porsche, etc. He decided to start with Mercedes Benz and sell them one by one.
Mercedes-Benz AG, located in Stuttgart, is a car company with a long history, founded in 1886, it merged with Daimler AG in 1926 and changed its name to Daimler-Benz AG. They don't focus on production, they only focus on quality, and they only build luxury cars. Exactly the ideal customer of David.
It took David a lot of effort to finally meet the purchasing manager of Mercedes-Benz. He handed over his business card in both hands and introduced himself: "Hello Mr. Manager, my name is David Robin, and I am the head of NB Trading GmbH in Germany. You can call me David. ”
With that, he handed the manager a product manual. And then said, "Our products are very in line with the positioning of your company's cars, and if you use our glass, you will definitely increase the technological content of your company's cars." ”
The purchasing manager of Mercedes-Benz Motor Company read the product manual before saying to David: "If your product is true, then I admit that I am indeed tempted." I wonder if your prices are so attractive?"
"I'm sorry, Mr. Manager, but you may have been disappointed, but our product is so good because its production process is too complicated. So the price is a little bit higher, it's equivalent to 5 times the price of ordinary tempered glass, but it's really worth the money. When he asked about the price, David had to bite the bullet again.
"Oh my God! Your products are too expensive, they're not competitive at all, and I can only say I'm sorry to you. The purchasing manager of Mercedes-Benz immediately shouted when he heard the price.
"Mr. Manager, please allow me to introduce the performance of our product again, maybe you will change your mind. ”
David hurried to make a final remedy, hoping that he would change his mind.
"Okay, I'll give you a few more minutes, and I hope you'll convince me. The purchasing manager gave David a chance.
"Thank you!, Mr. Manager. David thanked him first before explaining: "Our products have four major advantages, first, light weight, even if it is a double-layer insulation tempered glass, it is only 1/3 of the ordinary tempered glass of the same strength. Second, it can keep warm, because we use double-layer insulation technology, so it has excellent thermal insulation effect, which can effectively save the energy consumption of the car. Third, it can be effective sound insulation, sound needs to be transmitted medium, and vacuum can not transmit sound, so its sound insulation effect is also very good. Fourth, the strength is high, its Mohs hardness reaches 8, as long as it is not deliberately damaged, it is almost difficult to cause damage to it, and it can even prevent the close-range shooting of pistol bullets. ”
The purchasing manager seemed to be moved by what he said, and did not speak for a while, as if weighing the pros and cons. It was only in the end that he said to David: "I was moved by what you said, Mr. David, we will purchase a small part of our high-class cars, the first installment of 10 million US dollars, congratulations." With that, he stretched out his hand and shook David in celebration.
With the precedent of Mercedes-Benz, BMW and Porsche were also quickly attacked by him.
David's success is just one of the many successes of NB Trading Co., Ltd., especially in mobile devices, which has an unparalleled competitive advantage.
Azumarine Glass Co., Ltd. has become another pillar of Changsheng Investment Group's money.
The power tool products of Changsheng Electric, a subsidiary of Changsheng Seiko, have also begun to go on sale, because their quality management is almost strict. When the salesman of NB Trading Co., Ltd. introduces to customers, he often really takes the product and throws it on the ground, and there is no problem with using it after it is finished, because the shell is made of high-strength engineering plastics, and even the shell is not damaged at all. As we all know, power tools are heavier, and if they are other power tools, they will definitely fall to pieces. This trick is very effective, and most customers are moved by their words and place orders one after another.
However, this time, Changsheng Investment Group moved Bosch's cheese, especially the European and American markets, which are the basic market of Bosch, and will definitely be blocked by him. Changsheng Investment Group can be called a brother in Huizhou, but Bosch's brand awareness and social influence are far from being comparable to today's Changsheng Investment Group. Although Shen Danqing had been mentally prepared, he didn't know how hard Bosch's crackdown would be, whether it would affect the company's other products, and if it affected other products, it would really outweigh the losses. But now that this step has been taken, it is impossible to turn back. Whether it is dead or alive, it can only be stubbornly topped. In the future, their company will have more products that will compete with large international enterprises, and this step is always a step.
Before Shen Danqing could come to Bosch to crack down, he waited for Corning's request for technology authorization. It turned out that although Shen Danqing did not sell his products to the United States, many high-tech companies in the United States have OEM products in Asia, especially Taiwan. Taiwan's status of the four tigers is to help the United States, RB large companies OEM products to develop, first OEM clothing, shoes, hats and toys without technical content, and later some companies involved in OEM electronic products, its typical representative is Foxconn, and then can OEM top technology crystallization cpU and computer motherboards, typical representatives are TSMC and ASUS. It can be said that Taiwan enterprises have achieved what mainland enterprises cannot do. Some companies are even able to match Samsung's technology.
Kyanglass Co., Ltd.'s ultra-thin tempered glass has an unrivaled advantage in mobile electronics, and many companies in the United States use their glass in their products, such as Compaq's laptops. Corning, of course, knew it right away, and it used to be their product, but now that NB Trading Co., Ltd. moved their cheese, they immediately came to the door, because azurite was limited
Companies are buying their production lines and technology. They went directly to the headquarters of Changsheng Investment Group.
This is a typical case of a church disciple starving to death of a master.
Before that, there was a small incident that caused even more jealousy of Corning.
They arrived in Huizhou yesterday afternoon, because the estimated time was not enough, they found a hotel in Huizhou to stay, and wanted to go to Changsheng Investment Group the next day. Because of the level, they did not live in the only five-star hotel in Huizhou, the Triumph Hotel, but found a three-star hotel by the West Lake more than 1 km away from the headquarters building of Changsheng Investment Group. They saw a strange thing in the hotel room, which actually provided an old radio. They asked the waiter curiously, "Now that we all have televisions, why do you provide radios?"
The waiter at the hotel replied, "Sir, this is for you to watch a movie at night, and because of the distance, you can only use the radio to answer the sound." When the time comes, as long as you tune in to FM0096 channel, you can see the only big movie in the world, which is our feature here, and there is no other place, not even you in the United States. ”
Several guests from the United States were interested in his words, such a backward China actually has products that the United States does not have, they do not believe it, but they did not refute it on the spot, after all, they have not seen the real thing, and they may be slapped in the face if they suddenly oppose it.
In the evening, they really saw a big movie that is unique in the world, and the waiter not only did not brag, but did not express the excellence of this big movie. The hotel is just more than a kilometer away from the headquarters building of Changsheng Investment Group. The cinematic effect they see far exceeds the pixel effect of the TV set, and the cinematic effect cannot be compared.
This is because of the luminous effect and principle of LED lamps, the current world's TVs are still fluorescent TVs, even if it is Sony's Trilon picture tube, it is also the principle of fluorescent imaging. Everyone knows that fluorescence imaging can be delayed and flicker. None of these disadvantages LED lights have, and its luminous brightness is far better than that of fluorescent lights. Moreover, ordinary TVs are analog TVs, and the glass curtain wall Led display of the headquarters building of Changsheng Investment Group is a digital display standard, so its visual effect is also exceptionally good. All of this combined is the magic that American guests see. They were already deeply jealous of Changsheng Investment Group, and decided to go back and report all this to the company, so that the company would pay attention to the Chinese company from now on.
Unconsciously, Changsheng Investment Group has slowly surfaced and been watched by foreign companies.
Corning's patent licensing request was a troublesome matter, and Shen Danqing didn't want to come forward. He instructed Dingtian Law Firm to be responsible for reception and negotiation. Due to the importance of the matter, Li Siqing, the director of Dingtian Law Firm, personally came up to ask the boss for his opinion. "Boss, due to the importance of the matter, I would like to ask you whether you are willing to authorize or not. ”
After listening to him, Shen Danqing didn't answer immediately, but asked him instead: "Director Li, if we don't authorize them, will they sue us for monopoly?"
Li Siqing thought carefully for a while before replying: "Boss, our product is not the only product, but the performance is superior to other products, and it will not constitute a monopoly." ”
Hearing the answer of legal expert Li Siqing, Shen Danqing was relieved, so he said: "If that's the case, you go back and tell them that we won't authorize it." Anyway, our products are not sold to the United States, and they don't have much to do with us. ”
Sooner or later, Changsheng Investment Group will fall in love with these giant enterprises, offending Corning is just the beginning, Shen Danqing has been prepared in his heart, and his heart is shouting: Let the storm come more violently!