"This is Todd Thomas. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 With Sid's introduction, a middle-aged man wearing gold wire round glasses and a polite demeanor stood up, and his smile couldn't help but make people feel good.

At the same time, his demeanor made Victoria's Secret managers immediately recognize his identity - "Is it a gay gay?" someone whispered.

Yes, as the chief designer of the Victoria's Secret show, which has not had a long and glorious history, Todd Thomas, as a gay designer, has both a masculine touch and a feminine beauty.

The Victoria's Secret show during his design period has always been regarded as a classic by fans, whether it is Gisele Bundchen's sexy and glamorous Christmas doll look, or Miranda Kerr's ultimate dreamy sea angel shell look, it is not comparable to the so-called "Victoria's Secret show" that later changed designers.

"Todd (Thomas) will be the director of the big show and oversee the future Victoria's Secret show. Sid's words made everyone wonder again.

"Well, what is the Victoria's Secret show?" someone asked suspiciously.

"It's Victoria's Secret's catwalk show. Sid said.

"Aren't we going to the three major fashion weeks?" Ed Ryžek felt as if he had discovered Sid's flaws, his tone was very calm, but secretly a little gloating.

Because first of all, not everyone can enter the world's three major fashion weeks. There are so many clothing brands in the world, and there are mid-range and affordable mainstream brands such as Gap, Banana Republic, and Forever21 in the United States alone, but even if these brands have a history of decades, they are unlikely to enter the three major fashion weeks.

And even for the new generation of high-end clothing brands that want to break into it, it is not so easy to enter. Because whether you are a high-end brand or not depends on your comprehensive strength, whether it can be recognized by the public, the market and the entire luxury industry.

And all of these are extremely difficult goals.

And secondly, if you want to walk the catwalk in the three major fashion weeks, why do you have to make your own catwalk? Isn't this a contradiction?

Sid smiled slightly: "Ferrari and Porsche, every few years, will launch a concept model, although it will not be actually produced, but each concept car, but the future development direction and brand soul of the brand have been refined." ”

"And the Victoria's Secret show is the nascent Victoria's Secret concept car show!" Sid's concise explanation made everyone understand the concept at a glance.

"In terms of the big show, it's going to be me and Todd [Thomas] to set the rules, and then we're going to set up a separate department, with Todd [Thomas] leading it. Sid gave Todd (Thomas) full trust in this matter, although he had already talked with Sid many times and determined the direction of development, but Sid's current clear support still made Todd (Thomas) feel like a confidant died.

He turned his head to look at Sid with some excitement, "Don't worry Sid, I'll take care of the big show." ”

Sid smiled and nodded, "Yes." ”

Sid then touched his chin and added, "Oh yes, I almost forgot." There are a few more things that I forgot to mention. ”

"First, Victoria's Secret's product line, in addition to regular underwear, bras with different occasions and different functions, as well as sports bras, as well as swimwear product lines. These must be developed, especially the last two product lines, which must be truly unique, valuable, and trend-setting. ”

"Second, Victoria's Secret's market expansion. I know that Victoria's Secret has always been an underwear brand that sticks to North America. But this conservative, stupid, and unenterprising way must also be changed. ”

"First of all, it is essential to expand the European market, led by the United Kingdom. Secondly, the developed countries in the Pacific Rim represented by Australia and RB should also enter. Finally, with a weak dollar and declining resource prices, emerging market countries, especially the BRIC countries (China, Russia, Pakistan, and India), will be global economic leaders over the next decade. We must not miss these fast-changing and rapidly developing national markets!"

Sid's determined hot eyes made the Victoria's Secret side bow their heads one after another, and even Ed Ryzek had to turn away from the front to avoid the edge for the time being.

Because at the beginning of this year, Victoria's Secret management also publicly announced in the media that they did not plan to go to any market outside the United States because of the rich North American market. Now Sid is openly slapping them in the face, and beating them to the point that they lose their temper.

Sid paused and said, "I heard that Victoria's Secret doesn't even have a store in Canada, it's incredible. Therefore, the business of the branch will start in Canada, accumulate initial experience, and then enter the United Kingdom. ”

"The Fire Lion Group already has a certain foundation and resources in the UK, so the UK market is currently the easiest overseas market to enter. And then arrange it according to the actual situation. ”

"Thirdly, in addition to the underwear part, it's like Anna Sui, Dior and other top fashion brands. Within five years, Victoria's Secret will also make its own perfume line, and within ten years, it must make its own beauty and cosmetics line. ”

Sid's categorical words quickly planned the development direction and grand strategy of Victoria's Secret in the next ten years, which gave everyone an obvious sense of urgency.

"When it comes to perfume and beauty, the most important thing is product quality and innovation, and when it comes to marketing and publicity, I have the resources. Sid said with a shrug.

This is the other identity of Sid that everyone in the conference room remembers Sid, the real power of Hollywood, whether it is a glamorous movie star or a singing superstar who has swept the world, Sid can use resources to attract endorsements. But if the product is too bad, then Sid can't hold up the wall, no.

Mark Lee smiled and said, "Boss, in terms of products and companies, you don't have to worry, we will definitely achieve our goals." Frida Janani and Todd Thomas also nodded and said, "Yes, Boss, you don't have to worry too much. ”

Sid smiled slightly, "OK, I believe in you." Sid's words made everyone laugh.

"That's it, today's meeting. Sid and Mark Lee exchanged glances, and Mark Lee spoke, "Boss, there's that thing." ”

"Oh, yes, yes, I almost forgot. Sid scratched his hair, looked at the managers of Victoria's Secret and said: "We have sold the original headquarters building in Ohio and Columbus, and the personnel, goods and resources of the original headquarters will be moved over, and from now on, Victoria's Secret headquarters will have a home in Brooklyn, New York." ”

"The specific matters will be arranged by Mark (Lee)'s team. Sid's last, seemingly casual words set off a storm in the hearts of everyone on the Victoria's Secret side, especially those of Leslie Wexner's old ministers.

Because Victoria's Secret, the original headquarters in Columbus, Ohio, was the family of Chairman Leslie Weckersnay. Leslie Weckersnay chose Columbus, Ohio, to fly anywhere in North America in a single day by private jet.

Since then, it has been home not only to Victoria's Secret, but also to the entire LTD Group, as the Group's Chairman Leslie Weckersnay is based here. But because the headquarters building is registered under the Victoria's Secret banner.

Therefore, Sid's sale not only completely severed the relationship between Leslie Weckersnay and Victoria's Secret, but also temporarily lost the group's office building with LTD Group.

At this moment, even Ed Ryzek, a well-established old fellow in the city, couldn't hold it anymore, and he looked at Sid and Mark Lee repeatedly before leaving the conference room with the others.

I'm afraid that the content of today's meeting will be digested by them for a long time.

――――――――――――――――――――

"Yes, Todd. Sid nodded, "We're going to recreate a concept show that perfectly balances entertainment and fashion - and this is what I think of as the Victoria's Secret show!"

"The most important thing is the design of clothes and accessories. Todd Thomas said after a moment's thought.

"Well," Sid said after a pause, "design is definitely the heart of the show." That's true of any fashion show – but the Victoria's Secret show needs to set the rules before it can be carried out. ”

"I see. Mark Lee suddenly realized: "Boss, you mean that the development of the Victoria's Secret show is also closely related to the strategic development of the whole company. ”

"Not bad!" Sid looked at Mark Lee with satisfaction, worthy of being the man who had dominated the entire Gucci Empire "in history", and his comprehension was high.

Sid continued: "The first thing to set for the Victoria's Secret show is the rules of the event, and the whole show is about 45 minutes long. ”

"So long?" said Creative Director Frida Janani, a little surprised. Because the catwalk performance at the regular fashion week is actually not long, generally about 20 minutes.

"Yes. Sid nodded, "Because the whole Victoria's Secret show will consist of five or six sessions, each of which has a theme!

"Theme?" said Todd Thomas at once, "referring to the different styles of underwear." ”

"Not bad. Sid nodded, his subordinates were more capable, he was happier and more assured, after all, Victoria's Secret was just a side hustle on his whim, and he couldn't spend too much time on it.

Full delegation of power is certain, so it is necessary to select and appoint meritocracy. Sid didn't want Victoria's Secret to rot like Sony's Columbia Pictures.

Sid went on to explain: "During the normal period of the company's development, the theme of the Victoria's Secret show was mainly to show the company's creativity in design and create the brand image of Victoria's Secret. ”