Chapter 89: The Mortal Situation
"This Cantonese hot pot is mainly eaten as a modulation, and the hot pot is just a carrier, and they mainly sell a way of life," Fang Yi explained to Zheng Bing.
Zheng Bing took a sip of tea, thought for a while, and asked, "Mr. Fang, since you understand it so well, what do you think of the development prospects of this method of hot pot?"
Fang Yi looked back at the surrounding environment and the situation of customers, and said, "How can I say it, the people who open this kind of restaurant are basically playing with the concept of play, and they are all not bad money, but if you really want to make money from this store, it is difficult."
"There are so many ways to do this," Zheng Bing said curiously.
At this time, Zhu Cheng walked in with Xiao Wen, heard Zheng Bing's words, pulled out a stool, sat down and asked, "What topic, what is the Tao, let's hear it?"
Zheng Bing explained, "Just now when I was waiting for you, I talked to Mr. Fang about this hot pot restaurant, and he felt that it was difficult for this hot pot restaurant to make money, but you see that the business is not bad now, and I don't see that it is too difficult."
Xiao Wen also looked up and carefully looked around the entire store and said, "Yes, there are 7 tables of customers now, and I feel that the popularity is still quite good."
Fang Yi looked at Zhu Cheng and asked, "Xiao Cheng, what do you think, tell me your opinion?"
Zhu Cheng stood up and looked at it again and said, "Then I'll talk about it casually, from my experience in catering for more than half a year, this restaurant can be maintained at most, I analyze it like this" said and lowered his voice again, and said in a decibel that only the four of them could hear. One is their business area, here is so wide, just counting this hall is not less than 200 square meters, if you count the kitchen, warehouse, etc., at least 280 square meters, and then look at this location, the rent is definitely not cheap, and then look at this point, their number of customers, and then look at the unit price of their menu, I can only roughly analyze that they can't make money, more detailed you have to ask the boss, he likes to ponder these things the most"
Zheng Bing and Xiao Wen saw that Zhu Cheng kicked the ball to Fang Yi's side, and Qi Qi turned around to look at Fang Yi, looking forward to his answer.
At this time, the waiter began to serve the dishes they ordered one by one, Fang Yi waited for the service to leave, and said, "If you really want to say it, there are really a lot of factors that can prove that this restaurant is not profitable, Xiaocheng, pour water for me, boil the dishes, then we will use this topic as a meal" In the end, Fang Yi also played a little Peking Opera accent, which made the three of them laugh.
Fang Yi stretched out his hand and pointed around to make them quiet, and then he was about to start talking, when Xiao Wen stretched out his hand to interrupt Fang Yi and said, "Mr. Fang, I'm sorry, I have a friend over here, I'll go say hello, and then we'll start talking, okay?"
Fang Yi's words were about to come out, and when Xiao Wen interrupted him like this, he felt as uncomfortable as if he was choking on drinking water, and urged him to hurry up with a wave of his hand.
About three minutes, Xiao Wen came over with a young man who was about the same age as him, and brought a stool, Xiao Wen introduced, "Mr. Fang, Mr. Zheng, Mr. Zhu, let me introduce you to you, this is my friend Qi Tao, Xiao Tao, this is Mr. Fang, Mr. Zheng and Mr. Zhu"
Qi Tao shook hands with the three of them and sat down, Fang Yi didn't understand why Xiao Wen called Qi Tao over, but he was not a stingy person, multiple people were a matter of multiple pairs of chopsticks.
Fang Yi saw that everyone was sitting down and asked, "Are you still talking about the topic just now?"
Zheng Bing couldn't help but say, "Don't you see that a few of us have brewed our emotions, let's get ready to talk."
Fang Yi saw that the appetite of several people had almost dropped before he spoke: "If you want to talk about the reasons why you can't make money, it's really a lot, just a few points, there are two points Zhu Cheng has just said, that is, the store area and table layout are unreasonable, according to this table, even if it is full every day, you can't make money."
Xiao Wen asked curiously, "Why can't you make money?"
Fang Yi silently calculated in his heart and said, "Just now Xiaocheng also calculated an account for everyone, although the specific data is not clear, but it is almost the same, according to the location here, the rent should not be low, 35 yuan per meter per month, and the rent must be more than 10,000 yuan per month, and then look at the dining seats here, there are a total of 10 tables, and it is also a 4-person dining table, you can see how many people sit at the tables around us."
Except for Fang Yi, the other 4 people all stood up and looked around, Fang Yi waited for them to finish reading before saying, "Is it that there are only two people seated, then you can basically draw this conclusion, this restaurant is basically two people who come to eat in the style of couples, so the customer rate of these 10 dining tables has to be discounted by 5."
At this time, Qi Tao asked, "Mr. Fang, do you know why, there are very few people other than couples in the restaurant?"
Fang Yi didn't answer directly, but asked rhetorically, "Do you think it's comfortable for us to sit together and talk to this kind of voice in this way?"
Everyone, you look at me, I look at you and then shook his head, Qi Tao also got his own answer.
Fang Yi said, "That's because the design and style of this place are only suitable for couples, open a bottle of red wine and play some romance, but this is in conflict with being a hot pot."
Then he didn't wait for them to open his mouth and continued, "Let's take a look at this menu again, most of them are vegetables, and there are fewer meat dishes, although the price is relatively high, a vegetable costs 28 yuan, but let's look at the dishes placed on the tables around them, there are not many orders, so the overall amount of ordering will not be too high, it is estimated that the per capita consumption is about 70, and it will give people a feeling that it is too cost-effective, but we can order casually today, and beat Mr. Zheng, a local tyrant, to have a big meal", Fang Yi said and began to give a few dishes cooked in the pot.
"Mr. Fang, you know that you are happy with me," Zheng Bing said with a smile
Fang Yi took a few bites of food and continued, "Just like the calculation method I just had, every day at noon and at night, according to 70% attendance, and then turn over again, the monthly turnover is 110,007, according to 70% of gross profit Calculation, a month gross profit can reach more than 80,000, but you look at the venue and personnel, as well as these equipment, the cost of 80,000 a month can be so-so, and it is precisely because of this atmosphere and these customer groups that customers will eat very slowly, in my opinion, in a meal will basically not turn over, if this is the case, the turnover has to be cut in half, the gross profit is only more than 40,000, we eat hot pot basically in the evening, so no one will come to eat at noon, and then a discount, so I estimate that the monthly gross profit of this store is only more than 30,000, you're right, Boss Qi" After speaking, Fang Yi said to Qi Tao, who was listening with relish.
Qi Tao heard Fang Yi call himself Boss Qi's face turned red, and he hurriedly looked at Xiao Wen, Xiao Wen stood up and said, "I'm sorry Mr. Fang, Qi Tao is my good buddy, we are small, I didn't expect you to eat here today, two days ago he was still complaining to us that this store is losing money every month, let's help find a way, but our friends have never done a restaurant, they haven't made any moves, just now I heard that Mr. Fang wants to analyze why he doesn't make money, so he called him over, Xiao Tao went to drink red wine to apologize to Mr. Fang"
Fang Yi stopped Qi Tao, who was about to stand up, and said, "Actually, as soon as Mr. Qi came, I knew that he was not the boss here, he was also the general manager here, it doesn't matter, anyway, everyone is chatting together, talk about it casually, if there is any rudeness, please don't be surprised by Mr. Qi."
Qi Tao picked up the teacup and said, "Mr. Fang, other people can make money by opening a restaurant, I can't figure out why I lose money as soon as I open a restaurant, today's words of your seat made me suddenly, I still have a reluctant request, I hope that Mr. Fang will support my restaurant."
Fang Yi shook his head and said, "Mr. Qi, it's not that I don't give you a move, the main thing is that I really don't have a move, you have a shop, the concept is very good, if you just open it for fun, it's still okay, and you can't lose much anyway."
Qi Tao saw that Fang Yi had no intention of coming up with an idea, so he had to cast a look at Xiao Wen for help again, at this time, Xiao Wen was also bitter, we only met today, so it is not good to let people have the same idea, but for the sake of his own small hair, he had to bite the bullet and said, "Mr. Fang, I have no money and say that there is no money, there are still two money, if you want to say that there is money, there is not much, mainly because he has too much hope for this store, I didn't expect it to be operated like this, I hope Fang can always help dial a little"
Fang Yi looked at Qi Tao and asked, "Do you want to make money through this store?"
Qi Tao nodded categorically and said, "Of course."
Fang Yi scratched his head and said, The problem of your shop is far more than what I just said, the real reason for the loss is that the decoration and design of this shop should not open hot pot at all, what is the hot pot to eat, it is lively, it is the atmosphere, the more people eat; there is also who you have heard to eat hot pot and drink red wine, you only sell red wine that means and we can only drink free tea here is a meaning, you give up a very important piece of wine in the hot pot business; you look at the customers in this shop to consume a few are old customers, everyone just comes to feel what Cantonese hot pot is and will not come a second time, so there will be fewer and fewer people coming later, and the business will get worse and worse”
Fang Yi said these words, Qi Tao's whole person became more and more depressed, and he became more and more unenergetic, but he still forced his spirit and asked, "Mr. Fang, then what do you say I should do?"
Fang Yi stretched out two fingers and said, "Two roads, one is to immediately turn off the meat cutting and stop loss, and the second is to immediately rectify and change the way of operation."
After Qi Tao heard what Fang Yi said, he immediately sat up straight and asked, "It can be rectified, that is to say, there is still salvation, if it is rectified, how should it be changed?"
Fang Yi didn't say, he looked back at Xiao Wen and said, "Manager Xiao, you have some idealism, I said that you can change it, but after changing it, you can't guarantee that you will make money."
Xiao Wen looked at Qi Tao, then at Fang Yi and said, "Mr. Fang, this is Qi Tao's first time doing business, if there is still a chance to remedy it, I hope you can help him, and I will definitely repay your love Xiao Wen in the future."