Chapter Eighty-Eight: Grand and Fresh

The flow of businesses and people participating in the Shoest exhibition can be described as diverse and strange, including local media companies in North America such as Fire Lion and Sony Columbia, as well as overseas TV stations and film and television companies such as BBC and ITV in the United Kingdom.

But content companies are just some of the exhibitors, and cinema companies from all over the world are also an important force at Shoest.

Although with the extinction of the "Paramount Act" at the end of the 80s, the seven major studios were more or less involved in the investment and control of the cinema chain, but because of the fluctuation and instability of the theater income, a large number of large studios withdrew after a short investment in the theater chain.

Up to now, except for Paramount's Satsuma Lei Shidong, who also controls some cinema companies through his family, most of the media groups have withdrawn from the cinema chain from capital.

Of course, the withdrawal of capital does not mean that the influence of the seven major film studios on the cinema chain has weakened. On the contrary, in the industry of cinema operators, the ticket money cannot be recovered, and it must rely on snacks and coke to make a profit.

Therefore, how to attract young audiences who can consume a lot of coke and snacks has become one of the most important factors for theater companies to measure studio films.

Large-scale commercial popcorn movies are of course the most eye-catching film genre, so the blockbuster studios, especially the seven major media groups after the three-dimensional integration, although they have not set foot in the cinema industry in terms of capital, their control over distribution channels has been more comprehensive and strengthened.

If there is anyone who can attract the attention of cinema operators outside the seven major studios today, it is only DreamWorks, where the Big Three gather, and the Fire Lion Group, which rises in all directions.

As the first company to hold an "internal preview screening" at the Shoest exhibition, Fire Lion Pictures and the Shoest Host Committee have already reached some tacit understanding.

After the baptism of the "Musical Youth" series and the "Harry Potter" series in the first two years, North American theater operators have paid great attention to the third film of Fire Lion this year, and the third film "Spider-Man" that Sid tested internally at the Shoest show, from the very beginning.

In fact, not only theater companies in North America, but also theater companies in other countries and regions in South America and North America, in addition to the unprecedented success of "Harry Potter and the Philosopher's Stone", "Spider-Man" will be the first A-grade commercial blockbuster independently distributed and promoted by Fire Lion Pictures.

Therefore, not only the external attention, but also the internal attention of the Fire Lion.

This is Mr. Vaughn, the CEO of Cinemark. Jon Philheimer, CEO of Fire Lion Pictures, introduced the middle-aged man in front of Sid, who was wearing a gray suit, seemingly inconspicuous, but he was now the CEO of Cinemark, the second largest cinema chain in North America after AMC Cinema.

Of course, Sid met with each other today for not only this reason, Cinemark is not only the second largest cinema chain in North America, but also the second largest cinema chain in the world.

They have 131 theaters in the whole of Latin America except North America, with more than 1,100 screens, which is the most widely distributed cinema company in Latin America.

"Hello, Mr. Vaughn. As the big boss of the Fire Lion Group, although Sid will not participate in the detailed negotiation of the cooperation between the theater chain, the goodwill exchange with the other party's senior management is a compulsory course for every "big guy".

Even in a business society like North America, vulgarity is inevitable.

Today is a dinner at Shoest for film companies and cinema companies, and in the form of a buffet, it is easy to see the true strength of each film company.

In addition to MGM, which is still breathing in the seven major studios, Columbia, which has begun to slow down, is also much more prosperous than in previous years, and Warner, which owns "The Lord of the Rings" and "The Matrix", is still the leading existence among the seven.

And the most special one, of course, is still the Fire Lion Pictures, unlike other small and medium-sized studios that no one cares about, the executives of the Fire Lion have eager exchanges and intimate contacts with various theater companies at home and abroad, and their "popularity" is not inferior to that of the seven major studios.

However, the annual release volume of Fire Lion Pictures is "far" not as good as that of the seven major films, and even compared to companies such as DreamWorks that are "rich in money" and "have a good year".

Moreover, Fire Lion Pictures almost does not distribute other companies' films, but concentrates on producing and distributing its own films, whether it is a series of films or a single film, Fire Lion is almost using its own film development.

But even so, no cinema company dares to underestimate the box office appeal of Fire Lion Pictures, especially among young people who have a lot of spending power on snacks and cola.

From "Ghost Record" to "Youth Musical", from "Harry Potter" to "Juno", in just a few years, Lion Pictures has become the company that occupies the largest share of the young youth market in Hollywood.

Whether it is "Ghost Shadow", which is still produced every year, or "Youth Singing and Dance", which just ended last year, it is a phenomenal film series that can cause thousands of young people to empty the alleys in North America and even in Europe and the United States.

At the same time, whether it is "Juno" and "Earth Thunder" starring Lindsay, or "100% Man" directed by Nancy Meyers and the song and dance films she produces, they have become popular romantic comedies in the market, and have shaped their own reputation among audiences of all ages, becoming one of the few female directors in the market with a good reputation.

With these solid achievements, and at the same time unhurriedly launching its own multiple rounds of plans, Fire Lion Pictures naturally "replaced" Lionsgate and became an uneasy element that stirred up Hollywood.

Although other major studios are jealous and cautious about Fire Lion Pictures, on the one hand, because of the all-round development of Fire Lion Group, on the other hand, Fire Lion and Columbia Pictures will be bound to a firm "ally" relationship for at least the next ten years because of the "Harry Potter" series, so to a considerable extent, they have blocked a lot of bullets for Fire Lion.

Later, Sid also communicated with the CEO and other executives of Cineplex, Canada's largest cinema chain, which owns all the major Canadian markets in Canada, from British Columbia to Quebec, and can be said to be the dominant cinema chain in the Canadian film market.

In addition to this relatively grand banquet, the business talks around the Shoest show and the small and large business meetings are in full swing with the small round tables in various coffee shops as a platform, and this vivid and vivid business picture is a true reflection of today's global entertainment market.