The audition for a pair of Benedict and Zhan Yimei's children's shoes went quite smoothly, on the one hand, both of them are future rising stars, on the other hand, they only auditioned for the second and third supporting roles, the acting requirements of "Begin Again's song changes life", more natural and free-spirited, naturally there are not too many restrictions.

After all the actors were selected, other crew members such as Justin Lin and Lance Arkod were quickly put in place, and preparations for sets and scenes were also in full swing.

Because almost all the scenes of "Begin Again's Song Changes Your Life" were filmed in New York City, it is of course necessary to apply to the New York City Hall, but Sid and others have just raised more than $9 million through a charity concert, and the popularity of Fire Lion and Sid in New York is just like that.

The New York City Hall approved Sid's filming application within a few days, and Sid and they had already determined the locations of several main scenes, whether it was the apartment of the heroine and her boyfriend, the office of the record company, and the company and home of the actor Dan.

Sid's "Begin Again Song Changes Life" was prepared at the same time as the charity concert, so there was relatively plenty of time.

And a series of scenes in the movie are all residences of non-landmark buildings, and Sid and his team have found all the scenes in various districts of New York and Long Island in the eastern suburbs last month.

Other iconic scenes in the film, such as the musical scene on the rooftop next to the Empire State Building, the cultural scene in Central Park, and the night scene across the Manhattan River, have also been scheduled for filming.

Sid and Lance Arcod also discussed the way of filming while determining the scene, and prepared for the official start of filming.

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Just when Sid and others were intensively preparing for the new film, another thing that was about to shake the world quietly happened.

On October 23, Apple's latest product, the iPod, was officially announced at Apple's press conference.

Of course, the Apple conference at this time was far from having the influence it had later.

Originally, Sid wanted to move the conference directly to a large venue such as the Yerba Buena Land Center in San Francisco or the San Francisco City Hall, but Jobs thought that instead of working on these external things, it would make sense to do a good job in the conference and product management.

Sid had no objection to this, but after the two argued fiercely in a video conference, the two compromised with each other and chose downtown San Francisco, which has more convenient transportation and other conditions, instead of the staircase conference room at Apple's headquarters that Jobs had originally thought, so the final venue for the conference was set at the Four Seasons Hotel in downtown San Francisco.

Joanna Hoffman peered from the right side of the backstage to the press conference to look at the bustling staircase venue, where tech magazines and media from around the world were seated, and several cameras were pointed at the stage in several corners of the venue.

It was a co-production team from Fire Lion TV and a small video site called YouTube, which Sid has. They will record the full press conference and broadcast it on Fire Lion TV after editing, and put the whole press conference on Youtube for netizens to browse.

Although I don't know if the Internet can really watch videos now, Joanna is still very grateful for Sid's actions.

After all, Apple, which now only occupies about 4% of the PC market, is a computer company that enthusiasts and geeks like, and does not enter the stream.

Although after Jobs' return, the successive launch of new products such as candy Mac machines attracted some new customers and alleviated the company's bankruptcy crisis.

But today's Apple is far more popular and concerned with the technology media than Apple, not to mention that compared with giants such as IBM and Microsoft, even those upstarts in Silicon Valley such as Amazon and eBay.

It is precisely because Sid has mentioned Apple's "epoch-making" new products many times on various occasions before, and has focused on promoting them to the majority of young people. That's why there are so many curious tech media and magazines coming to the conference, otherwise today's new product launch event will not have a few decent media, and only Apple employees and a group of die-hard fans who entertain themselves will remain.

After a while, under the notice and guidance of the special staff, Jobs came to the backstage from the lounge, and the Apple staff in the background couldn't help but look at the new boss who brought Apple back to life, and their eyes were full of admiration.

Jobs nodded slightly to Joanna, and then walked straight onto the stage of the press conference, and with his appearance, the audience immediately burst into warm applause, even those who were not very enthusiastic in the media.

"I'm very happy to be here, and I have very special news to share with you today. As always, Steve Jobs wore his signature jeans and black cardigan for today's show.

"This year, we sold more than 3 million units in our iMac and PoerBook product lines. Mr. Jobs' words drew applauds from Apple employees and fans in the audience, but not many of the tech media in the front row echoed the praise.

The sales volume of 3 million may be a very good result for Apple, a company that was once on the verge of bankruptcy, but for these technology media, it is too little.

"OK, that's all. The abrupt halt to Mr. Jobs' report made most members of the media raise their eyebrows, which was much more interesting than the brag of other companies.

And one kind of fans let out a chuckle.

"Well, maybe there's one more thing. Jobs tapped his chin with his index finger and said to the chuckles of the audience, "I'm going to show you a magical thing that no one else in this world has ever seen." ”

"Wow, Steve's ability to tell nonsense is getting better and better. Sid, who was watching the press conference in New York, couldn't help but curl the corners of his mouth in front of a computer screen.

"How can this be called nonsense? Sid. Britney on the side said with a grin.

"It's just, I think it's called proper marketing. Lindsay, the little girl on the other side, said with Sid's arm in her arms.

Seeing her and Sid so intimate, Britney immediately said unhappily: "I think you are the same bad girl, your ability to lie and talk nonsense is getting better and better." ”

"Hmph, do you have to be like you stupid girl, you were deceived and helped to count the money, and you have to ask Brother Sid to stand up for you all day long, I think Brother Sid is not old and decrepit, it is all because of you. "Lindsay also made the sharp-toothed lord and the degree of poisonous tongue not lost in the slightest.