Chapter 110: Dig deeper

"So why don't we make it bigger. Sid said with a faint smile and stroked Britney's long hair.

"What are you talking about?" Britney tilted her little head in confusion.

"Hehe, the mountain people have their own tricks. Sid smiled and patted her little head.

"Well, every time you say that, I feel so bad. Britney said unconvinced, pouting at her cheeks.

"Really, how about that?" Sid replied with a smile.

Britney immediately giggled, "Haha, it's bad for you, Sid. ”

In fact, Anna Wintour's invitation did not surprise Sid, not only because Britney Spears appeared on the cover of "Vogue" after 911 in "history", but also because under such a big change, all walks of life in North America must also take some action to prove themselves.

The fashion industry, which has always been far from the general public, is certainly impossible to accomplish this task alone, so they must rely on external forces, and Britney, who is now in full swing, is the most suitable person in terms of personal influence and personal image.

Another thing that is not widely known is that in fact, 911 is also a considerable turning point for Britney's career, or rather, a fatal turning point.

To illustrate this, we have to start from the very beginning.

Most people who know a little bit about Britney's black history will say that her turning point was her first wrong marriage in 2004.

Well, well, it was Britney's second marriage.

But that's not the point, the point is that in Sid's view, Britney's first major turning point in her career and life was actually in just a few months after 911.

Because in "history", Britney's third album "Britney" was released in November, and this album actually foreshadowed Britney's decline.

The numbers speak for themselves!

Britney's debut album "Baby-One-More-Time" came out in 1999 and sold 14 million copies in North America and 11 million overseas, for a total of 25 million copies!

This also broke Whitney Houston's record of 24 million copies, the highest debut sales record for a female singer.

The second album "Oop!I-Did-It-Again" was released in mid-2000 and sold 1.319 million copies in the first week, the highest first-week sales of a female singer in history, while the album itself sold 10 million copies in North America, 10 million copies overseas, and 20 million copies worldwide.

It should be noted here that although Britney's second album is very explosive, the final cumulative sales are not as good as the first one. This is due to both the album itself and the overall decline of the record industry.

But by the third album of the same name, "Britney", sales plummeted to 750,000 copies in the first week, 4.3 million copies in North America, and 5.7 million copies overseas, totaling more than 10 million copies.

It can be clearly seen that Britney's third album is sold both in North America and overseas. On the basis of the previous album, the direct halving of the drop has plummeted.

Although it is true that the background of the record industry is still in recession, it is clear that there will not be such a big fluctuation in the short term.

So Britney's third album can be described as a turning point in her career from prosperity to decline, so what happened when the third album "Britney" was released?

Quite simply, Britney has transformed!

And the way she transforms is very uncreative - take the sexy route!

Speaking of which, in fact, whether it is the film industry or the music industry in Hollywood, sometimes you will really sigh that the way they deal with certain things is exactly the same uncreative, exactly the same waste wood.

Whether it is an actress born as a child star or a female singer born as an idol.

When they grow up and grow from girls to women, they are actually facing the growth and transformation requirements of their career image. And when film companies and record companies face this common problem, the solution is also surprisingly consistent - take the sexy route!

You can understand it with some examples - Justin Bieber's little girlfriend and Taylormold's little girlfriend Silly Face Na are a standard Disney child star, she acted in Disney TV series when she was a child, and also sang a lot of idol songs, and her healthy and friendly idol image was definitely her signature at that time.

And when she grew up, what did she do to transform?

In the new album, she directly appeared in the MV, showing her graceful talent and mature face, and Silly Face couldn't wait to officially announce to the world - "I'm a woman!"

Let's talk about the actor, Anne Hathaway, one of the four flowers of the post-80s, she also debuted with Disney's "Princess Diaries", such a fairy tale idol movie.

In the following years, she successively took on several small-budget literary films and the sequel to "The Princess Diaries".

But until 2004, her career still did not improve, and Disney's original promise of "Princess Diaries 3" was also unheard.

What did she do at this point?

Anne Hathaway did not hesitate to break with her original agent and also wanted to shoot a featureless low-budget movie "Pretty Woman".

In this movie, she performed for the first time, and this movie is not to say how good it is, this is actually an out-and-out bad movie, and in the end, it didn't even enter the theater and was released directly.

But just because she dared to show it, Anne Hathaway quickly seized another important opportunity in the same year - "Brokeback Mountain"!

In this masterpiece, she performed more boldly on the hole, which became a turning point in her career, and only then did she have the theory of the four major flowers of the post-80s.

Having said so much, many people may think that since so many people have taken advantage of the surname to transform, how can it backfire on Britney?

The answer is also very simple, we also have to look at the outside world.

Britney's third album "Britney" was released in November 2001.

And what was the biggest thing about 2001?

Even after more than a decade, 911 is a well-deserved super event of the year!

For North America alone, there has been a very significant shift in the economy, finance, and popular mentality, and Sid first introduced the concept of "collective personality" when he first discussed the entertainment industry with Shirley Sandberg.

The subsequent "Song and Dance Project" and "Fantasy Blockbuster Project" are actually based on this theory, but Sid also said to Shirley that the "collective personality", that is, the collective psychology of the masses, is not static, but will change with time and region.

The impact and change of 911 on the collective psychology of the North American people is absolutely huge and long-lasting! Sid was in New York at the center of the whirlpool this time, and he felt for the first time the North American people's sense of fear and instability from the bottom of their bones.

Anna Wintour is also keenly aware of this, and will invite Britney to appear on the cover of "Vogue" in October, hoping to dispel the fear and coldness in the hearts of the people with a sweet smile.