Lei Ming and Robin Li, Jackie Chan, and Yao Ming are actually not familiar with each other, but they have only met a few times at parties.

One reason for the rapid popularity of the ice bucket challenge is that Bill Gates, the richest man in the world, participated, and then everyone competed to challenge it, and it was more interesting for celebrities to become soup chickens. He wanted to make the one-legged standing challenge quickly attract attention, and find rich and famous people to participate in it, and fire the first shot.

In recent years, Zhang Chaoyang has been the most prominent in the domestic Internet industry, but he and Zhang Chaoyang may have had a gap under the provocation of the media, and Zhang Chaoyang is now thinking of being born and leaving everyone's sight, and he can't force people to appear on camera, so he chose Robin Li.

On the 2008 Forbes China Rich List just released on October 30, Robin Li is worth 11.5 billion, making him the richest person in the Internet industry and seventh in the country. At this time, Ma Huateng was worth 10.7 billion, and Ma Yun was worth 4.2 billion. At this time, the rich and handsome Robin Li was also more popular.

Yao Ming and Jackie Chan are the two most famous in the domestic sports and entertainment circles.

Yao Ming and Jackie Chan are both developing in the United States, and the help of the Lei family is indispensable. The challenge lasted only a minute, and Lei Ming felt that they would participate in the challenge.

As for Robin Li, the possibility of giving face is also quite high, try it.

Lei Ming called Robin Li and sent it on Weibo after getting a positive reply.

Robin Li was very surprised to receive Lei Ming's call, he and Lei Ming had only met a few times, and they had no relationship.

Recently, Lei Ming acquired six rooms and engaged in Weibo, the two of them are in the same Internet industry, and there will be more and more exchanges in the future, but I didn't expect Lei Ming to take the initiative to find the door so soon.

After Lei Ming introduced himself, he said that he had a one-legged standing challenge for the Jishan Carnival, inviting some cultural and sports stars and wealthy people to participate, and he did not hide that this challenge was not only to promote the Jishan Carnival, but also to take the opportunity to promote Six Rooms and Weibo.

Robin Li considered that it was only a matter of a minute, and it was also good for his image, so he agreed on the spot.

Then, Lei Ming called Yao Ming and Jackie Chan again, asking them to challenge foreigners. He wants to see if he can make this challenge a global hot spot, even if there are some foreign celebrities involved, many Chinese people will feel that this challenge is high, and then become more active.

The 2008-2009 NBA regular season has begun.

When Lei Ming called, the Rockets had just won away against the Magic, Yao Ming was about to go back to the hotel with his teammates, listened to Lei Ming talk about the challenge, happily agreed, and then invited all the Rockets teammates to complete the one-legged standing challenge in front of the bus. I heard that it was to raise funds for the disabled injured in the earthquake in China, and everyone in the rocket cooperated to complete the one-minute challenge.

Although the players of the Rockets train regularly, it is not easy to complete this challenge, especially the huge Yao Ming, who staggered for more than 20 seconds and failed.

After the challenge, Yao Ming asked the staff to announce the completion of the challenge on Weibo and Twitter, and posted the video to Six Rooms and YouTube, and then challenged Francis, Nash, and O'Neal.

Some domestic sports reporters who followed the Rockets also photographed everyone on the Rockets taking on the challenge.

Jackie Chan also happily agreed to Lei Ming's challenge, saying that it would be done soon.

In less than 20 minutes, Jackie Chan registered on Weibo and announced that he had completed the challenge, posting the video to six rooms.

As a world-renowned kung fu star, Jackie Chan is also very stylish in a golden rooster independent pose, but after all, he is old, his sense of balance is not so good, and he starts to shake after standing for more than ten seconds.

Jackie Chan posed a few drunken fist poses, staggered for more than a minute, and said with a smile that he was old.

In fact, before this video, Jackie Chan had tried several times, but his kung fu had already fallen, and he really couldn't do it for a minute if he wanted to be as immobile as Lei Ming.

Jackie Chan challenged Stallone, Will Smith, and Michelle Yeoh.

"I've been standing longer than my big brother"

"No bragging, I tried it, and it's really hard to stand on one leg. ”

"Two Minutes Easy"

"Ten seconds, I didn't expect it to be so difficult to stand on one leg"

If netizens can't find a sense of superiority in Lei Ming, then there is a little bit here in Jackie Chan, many netizens take it for granted that they can stand on one leg without moving for a minute, but many netizens who have tried it themselves said that it is really difficult.

Not long after Jackie Chan completed the challenge, Baidu's official Weibo also announced that Robin Li had completed the challenge and posted the video to Six Rooms.

Robin Li's challenge video also attracted many netizens to watch in the six rooms.

Robin Li staggered for more than 40 seconds and announced that he had failed the challenge, and would donate 100,000 yuan to the account of Jishan Carnival, and then challenge Yu Minhong, CEO of New Oriental, Pan Shiyi of SOHO China, and Tian Liang, the champion of diving.

In order to announce the results, celebrities who have not opened Weibo either register Weibo themselves to announce it, or let the company registrar announce it on WeChat.

On the same day, Lei Ming's one-legged standing challenge became popular on Weibo, and the celebrities who participated in this challenge also appeared on Weibo hot searches one after another.

Some celebrities saw that they could be on the hot search, or wanted to show off their yoga kung fu, or secretly sent autumn waves to Lei Ming, so they directly took the initiative to participate in this challenge, and then named their friends to participate in the challenge.

Compared with the ice bucket challenge, the one-legged standing challenge is more suitable for actresses, and many actresses compete to show off their yoga kung fu and good figure.

If the challenge videos of Lei Ming, Robin Li and others are funny, then the challenge videos of some female stars are sexy-graceful, which makes netizens with different preferences enjoy it.

With the geometric growth of one person challenging three people, dozens of celebrities performed a one-legged standing challenge that day, and videos were uploaded in six rooms.

Naturally, the media will not fail to report on this challenge in which many celebrities participate, not to mention the bonus of the Jishan Carnival, which many media have put on the front page.

"The president launched a one-legged standing challenge for public welfare, and his two companies donated another 10 million yuan"

"Many celebrities participate in the one-legged standing challenge and feel the inconvenience of people with disabilities"

"Standing on One Leg Challenge, Focusing on People Disabled in the Earthquake"

"Celebrities at home and abroad compete for charity"

……

Under the spread of the Internet and the media, the one-legged standing challenge became an instant hit, and more celebrities participated in the challenge the next day, almost all the celebrities on Weibo were @, and many celebrities opened Weibo because they were challenged.

After the one-legged standing challenge became popular, the media that likes black thunder to attract attention has reappeared.

"A Successful Marketing Campaign for Celebrities"

"The Marketing of a Moral Kidnapping"

The event itself is a moral kidnapping. The person named will either accept the "one-legged standing challenge" or donate 100 yuan, which in itself is a "strange logic". Although most celebrities choose to challenge and donate money, when someone does not challenge and only donates money, there are members of the public who "can't look at it". What if there are celebrities who don't respond to the challenge and donate money? I'm afraid that after weighing, they are still willing to spend 100 yuan to buy a stop......

There are also media outlets who believe that the viral speed brought about by social networking products has led to an increase in the number of people who are challenged, and that the agitation and cheers brought by the speed and number have clouded some more important information. The value of people and the power of the spirit are diluted in the carnival of standing on one leg, and celebrities and standing on one leg become the protagonists, while the most important good causes become props and become insignificant.

Once again, the idea of putting the cart before the horse in promoting marketing success is playing out in the "One-Legged Stand Up Challenge". Public welfare does not need excessive entertainment, shallow attention and noisy noise, it requires simple hearts and serious thinking.

When celebrities actively participate in the popular "one-legged standing challenge", are they all for public welfare? It seems that there are other plans, celebrities want to create an image of themselves willing to do public welfare, and by the way, attract attention. When an entrepreneur stands on one leg, it is normal to advertise his business by the way. Or the act of participating in the challenge itself is free publicity for the company. In particular, the six rooms and Weibo under the challenge of Lei Ming have benefited the most, although the six rooms and Weibo have donated a total of 10 million, but the economic value brought by this may not be estimated.

Some Internet commentators moved out of the popular "roll call game" in the blog era in 2004 when they were digging into the past and present life of the "one-legged standing challenge", and the blogger answered the questions listed by friends in the log, and added questions to name friends to participate, perhaps involving a little privacy, netizens still had a lot of fun.

Viral communication, creative design, celebrity boost, etc., almost all successful marketing events are inseparable from these three axes.

The one-legged standing challenge has undoubtedly created a huge amount of attention, and there has never been a shortage of voices of public opinion under the huge attention.

Some netizens are even entangled in the fact that the relay launched by some celebrities without anyone inviting them is self-entertainment. Some people also struggled to say that if they are named, will they not respond to "friends don't have to do it" in the future, and cooperation will be yellow?

There are still many netizens who doubt that standing on one leg really has as many effects as Lei Ming said?

Of course, it didn't take long for Chinese medicine to confirm that Lei Ming's statement was correct.

In fact, Lei Ming only practiced some health effects of one-legged standing on the Internet, and he also consulted Chinese medicine when he posted the video to make sure that those statements were true.

Amid all the buzz, the one-legged stand-up challenge swept the country at an extraordinary speed.

After the one-legged standing challenge became popular on the Internet, Weibo launched another campaign, and the local push corps, which had entered more than 20 urban colleges and universities, pulled up red banners and distributed leaflets in major universities.

On December 3, the International Day of Persons with Disabilities, Weibo launched a one-legged stand-up challenge in 500 colleges and universities. Spread positive energy and fight for love. You participate, Weibo donates money. Everyone participated, and the Weibo company donated 10 yuan to the Charity Carnival. Weibo will also customize ambulances named after your school for the 10 colleges and universities with the largest number of participants and the 10 colleges and universities with the largest number of people standing on one leg for 10 minutes, and a total of 200 love ambulances will be donated to poor areas. Accelerate for love, so that life does not wither in waiting. ”