As for the pricing of road bikes, Su Rui has already decided.

From the very beginning, he didn't think about selling road bikes at a high price, and he didn't want them to become a niche product, which was boring.

A niche product, no matter how high the price is, no matter how high the profit, in fact, the influence is not large, no matter how expensive the price of luxury goods is, but it is only popular in a small circle, no matter how big the influence is, it is limited, only mass products, can achieve the highest influence.

Therefore, Su Rui never intended to make this road bike a niche product, but wanted to create a mass product that everyone can have.

Because of this, the price of road bikes is destined not to be too high from the beginning, but it is not too cheap either, and it can only be said that it will be within the range of most acceptances.

As a result, the idea that most consumers are worried that the price of road bikes will be too high and they will not be able to afford this level of consumption, so that there is no way to buy such road bikes, is actually redundant, and they don't have to worry about this at all.

However, although Su Rui and Shen Qing are well aware of this situation and know that consumers are worried about the price of road bikes, they still decided not to announce the price of road bikes in advance.

In fact, not only do consumers not know the specific pricing of road bicycles, but even the internal employees of Lightspeed Machinery Manufacturing Company also do not know the specific pricing, and only a small number of employees know the approximate pricing, most of them are senior managers, or employees in important positions, but even they are impossible to know the price in too much detail, because Su Rui and Shen Qing have not advertised it in the company.

It can be said that only a few people know the specific pricing of road bikes, and most people don't know about it.

The reason why Su Rui and Shen Qing did not announce the specific pricing of road bikes is very simple: they are ready to bring a surprise to consumers.

If everyone thinks that the price of this road bike will be too high, and all take it for granted, when the lightspeed machinery manufacturing company launched the road bike, the price is far lower than the consumer's estimate, the price is within the affordable range, in this way, it will make consumers feel that they take advantage of it, and the motivation to buy will be greater, even if some consumers who have no idea of buying will be moved when they see such a low price, and it will be possible to buy it.

Of course, this practice is not the same as the merchant raising the price first and then discounting, which is just deceiving consumers, in fact, it is not much cheaper, sometimes even a little more expensive than the original price.

For this kind of thing, it is naturally impossible to appear here in Lightspeed Machinery Manufacturing Company, and it is impossible to deceive consumers, and Su Rui and Shen Qing's approach is not to deceive, but to use the psychology of consumers wonderfully, but in fact, it is indeed to let consumers enjoy the benefits, just to let consumers have a more intuitive experience, this is the most important point, which is completely different from raising prices first and then discounting.

For example, if the normal price of a mobile phone is 2,000 yuan, the mobile phone manufacturer is the first to spread the news, saying that the mobile phone will be sold for at least 3,000 yuan, or even higher, which will make consumers feel very expensive and have little desire to buy.

But when it is officially sold, the price of the mobile phone is 2000 yuan, a price that is originally in line with the market price, but it will make consumers feel very cheap and affordable, and consumers who originally did not want to buy this mobile phone will also be because of this "affordability" And change your mind, and finally bought this mobile phone, which is using the psychology of consumers, even the price is 2500 yuan, which will make some consumers think that it is very cheap, only after really thinking about it, you will understand that it is actually not affordable at all, but this can already bring a lot of sales for mobile phones, mobile phone manufacturers have also made a lot of money, such a way of publicity, in fact, there are many mobile phone manufacturers are doing, this is a kind of publicity, using consumer repair propaganda.

It can be said that Su Rui and Shen Qing's thoughts are the same as these mobile phone manufacturers.

The difference is that they have not taken the initiative to spread the news to the outside world like these manufacturers, whether it is overt or covert, they have not done so, and consumers' speculation about the price of road bikes is evaluated by consumers themselves, not by them.

Consumers think that this road bike is very perfect, so they will give such a high guess, thinking that the price of this road bike will inevitably be very expensive, this is definitely the consumer's own idea, Su Rui and Shen Qing have not taken the initiative to guide.

Therefore, Su Rui and Shen Qing are not deliberately taking advantage of the psychology of consumers, but just taking advantage of the trend.

The most important thing is that the price they give to road bikes, compared to other brands of road bikes, its pricing is indeed very affordable, a road bike that can be positioned as a high-end product, but is ready to be sold at the price of low-end products, which is definitely a great benefit for consumers, and it is also a point that other manufacturers can't do.

Therefore, Su Rui and Shen Qing do not take the initiative to announce the pricing of road bikes now, that is, in order to maintain a sense of mystery, they will only announce it when it is listed, so as to bring the biggest surprise to consumers, so as to ensure that the sales will be high.

For this road bike, he can be said to be full of confidence, thinking that after the launch, the first day of sales will not be bad.

What's more, this kind of road bike has not yet been put on sale, it already has such a high popularity, there is such a high popularity, which is enough to prove that this road bike will be very popular after it is listed, and how can its sales be low.

Therefore, Su Rui and Shen Qing do not think that the sales of this kind of road bike will be too bad, compared with the previous estimate, the current sales estimate of road bikes has already increased by several levels.

Mainly because they didn't expect this road bike to get so much attention in a bicycle design competition.

Of course, the previous road cycling race also provided a lot of help.

Now the popularity of road bikes far exceeds Su Rui's previous estimates, and the estimated sales will naturally increase together.

Therefore, the sales of this road bike after the market will inevitably not be low, even if it cannot become a phenomenal product, but at least it can ensure a small fire, with quite good sales, and it will last for a long time, and even the sales will get better and better.