10,000 yuan, this is the psychological price given by Xia Yiqing. Pen, fun, and www.biquge.info

It is not impossible for an air purifier to sell for a high price of 10,000 yuan.

On the market, some high-end brands have launched air purifiers at the level of 10,000 yuan, and there are also certain consumer groups.

If Su Rui prices this air purifier at 10,000 yuan, with its role and effect, I believe there will still be a certain amount of sales.

However, he also knows that there are not too many families who have this spending power, or are willing to spend 10,000 yuan to buy an air purifier, which is always an emerging product, and few people will accept this new product at such a high price.

On the surface, Xia Yiqing seems to be an ordinary white-collar worker, and her salary is average, but Su Rui knows that she is not as simple as an ordinary white-collar worker, her family must be very wealthy, and her current job may only be regarded as a hobby.

Therefore, in terms of spending power, Xia Yiqing is higher than many people, and she is also very willing to spend money when buying goods.

This time, Xia Yiqing can easily buy an air purifier with 10,000 yuan, which does not mean that other people are willing to spend so much money, 10,000 yuan is not a small amount after all, and there are not too many people with such spending power.

If Su Rui only plans to do business for some people, such as consumers like Xia Yiqing, then he can naturally price the air purifier at 10,000 yuan, or even higher, and he can create a high-end brand with this

It's just that if he does this, the air purifier will become a niche product, a product that only a small number of consumers can consume, and that's not what he wants.

In Su Rui's plan, he doesn't want a niche product, but wants to promote air purifiers as a common home appliance, just like televisions, and this is his goal.

Therefore, it is impossible for him to price too high and not turn away most consumers.

This time, for the pricing of air purifiers, Su Rui will set a price that most families can afford, so that it can be promoted to a common household appliance in the family, rather than a niche product.

Of course, in order to ensure a certain profit margin and not make air purifiers a cheap commodity, he will not set the price too low, but will still set a relatively reasonable price, which not only ensures a certain profit margin, but also makes most families can afford to consume.

Su Rui believes that the air quality is so poor now, many people have begun to pay attention to this aspect of the problem, as long as the price of air purification is reasonable, and the effect is good, it is not difficult to become a household appliance that everyone can accept.

In terms of the role of this air purifier, coupled with a reasonable price, once it is launched on the market, it will definitely become a very best-selling product, which can not only occupy a certain market share, but also expand the entire market, so that more families and consumers can accept this product.

Next, Su Rui has to consider the problem of pricing positioning, and then he can prepare for factory production and strive to launch it on the market as soon as possible.

The next day, he came to the company with an air purifier and began to discuss the matter with Shen Qing.

In fact, before this, Su Rui had already asked Shen Qing to find a professional organization to test this air purifier, but she didn't say that this was a new product to be launched, but she knew the effect of this air purifier, and now she didn't need to say much to introduce it.

Although Shen Qing had already guessed before, knowing that this was a new product that Su Rui was going to launch, he was still surprised when he heard him say that this would be a new product from Excellence Electric Company.

After all, the role of this air purifier, Shen Qing has personally experienced, it is definitely an epoch-making product, and it is definitely not comparable to similar products on the market.

Such a product should usually be launched by an electrical giant, not a small company to launch the market, and only the home appliance giant has the manpower, material and financial resources to research and develop such a good product, while the average home appliance company does not have the ability to develop such a good product.

Because of this, Su Rui took out this air purifier and said that it would be listed as a new product of Excellence Electric Company, which made Shen Qing feel so surprised.

Range hoods, rice cookers and air purifiers, these are all top products in their kind, which has to make Shen Qing suspect that behind Su Rui, there is a world-class research team and institution, which is responsible for developing this new product for him, without a strong R&D team, it is impossible to develop such a good product, which is beyond doubt.

Therefore, Shen Qing is also becoming more and more curious about Su Rui's identity, she thinks that he is not an ordinary entrepreneur, his identity must be amazing, otherwise it would be impossible to come up with so many epoch-making products.

The most important thing is that as long as it is a product he takes, its cost will not be very high, and the price can be greatly controlled, which is the biggest advantage over its peers.

In the laboratories of some companies, it is not that there are no better products, but there will always be some defects, such as the inability to mass production, or the high cost, it is difficult to launch the market, which are the difficulties of some new products to launch, and the problems to be faced, so that some more advanced products can not be launched.

However, the products provided by Su Rui are completely free of these defects, they are very perfect, not only low cost, but also ready to be mass-produced, which is to ensure the advantage of leading peers.

After deciding to launch this product, Su Rui asked, "If we start preparing to launch this air purifier now, how long will it take to get it on the market?" ”

"Now the production line of the factory has been installed, and if it is debugged for a few days, it should be able to officially produce in large quantities, and if it is fully produced, it can be launched into the market in a short time, and the relevant certificates can also be applied for while promoting. Shen Qing thought for a moment and replied.

Su Rui nodded and said, "Very good, just do it and launch it on the market as soon as possible." ”

"Yes, I will mobilize everyone to prepare for this matter, and strive to launch this air purifier on the market in the shortest possible time, or use the brand of Excellence?" asked Shen Qing.

Hearing this, Su Rui nodded and said: "Yes, it's okay to use excellence, we now want to promote excellence as much as possible, so that consumers can leave an impression on this brand, and after gaining popularity, it will be easier for consumers to accept new products in the future." ”

Shen Qing nodded, and had no opinion, obviously she thought the same way.

Brand awareness is very important, especially for a new company, without brand awareness, every time a new product is launched, it is equivalent to starting from scratch, which is not in the interest.

Therefore, every product launched by Excellence Electric Company, from range hoods to rice cookers, and now air purifiers, will use the brand of Excellence, and will not use another brand, which will deepen consumers' impression of Excellence and gradually increase its popularity.

When the brand awareness reaches a certain height, it can bring many obvious benefits to the company, such as what products to promote, it will get twice the result with half the effort.

Therefore, before the scale of Excellence Appliances Company has not reached a certain level, any home appliances launched will use the brand Excellence.