After deciding on the brand name, all that's left is pricing. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The pricing and positioning of the product are actually closely linked, and the pricing must be in line with the positioning.

Regarding the positioning of the air purifier, Su Rui has already decided, and he has set it as a mass product, and wants to make it a household appliance that every family will buy.

If he wants to get an air purifier into every household and let every family buy one, the price can't be too high.

If Su Rui positioned air purifiers as a mass product, but set the price very high, and only the middle class could afford it, then this positioning would be meaningless.

Therefore, the pricing of air purifiers must be in line with the positioning of mass products, and the price should not be too high.

Regarding the price, in fact, on the way here, Su Rui had already thought about it, but he didn't know if it was suitable or not.

"Do you think the price of an air purifier would be appropriate if it was set at the 1,000 yuan range?" he asked in his office.

Shen Qing said: "I have already calculated, with this kind of air purifier, if it is set at 1,000 yuan, the profit should be 40%, but this price is much lower than similar products." ”

"Most of the brand air purifiers on the market are in the range of two or three thousand yuan, and I recommend pricing them at more than two thousand yuan. She analyzed.

Hearing this, Su Rui said: "No, I think that if it is more than two thousand, although the profit will be much higher, but the upper limit of sales is low, many families are reluctant to take out this money to buy air purifiers, if the price is at the level of 1,000 yuan, for the sake of excuses, most families can take it, in this way, the sales volume will be higher, and if the price is less than 2,000 yuan, we can also miss the competition with other brands, which is more conducive to promotion." ”

"You're right, with the company's current popularity, it's really not suitable to compete with other brands, which will consume too many resources, and now we should win at a low price and occupy market share with sales. Shen Qing also changed her previous mind and increased low-price sales.

In the end, after two people discussed, the factory price of this air purifier is 1,200 yuan, and the retail price cannot exceed 1,300 yuan.

If the ex-factory price of the air purifier is 1200 yuan, the cost will not exceed 600 yuan under the guarantee of a certain output, which is included in the future promotion cost, which means that the profit of the air purifier is more than 600 yuan, that is, more than 50% of the profit margin, which is basically in line with the pricing policy of the excellent electrical appliance company.

During the promotion period, the price of the air purifier will be sold at 1200 yuan, and it will rise to 1300 yuan after entering the sales channel, which is the plan of the air purifier.

After determining the positioning, Su Rui asked Shen Qing to start arranging production and making every effort to produce air purifiers as soon as possible.

It is foreseeable that after this air purifier is listed, it will be very popular, and the production capacity will be very tight.

Today, Su Rui has sent a lot of production equipment to the new factory, including air purifier equipment.

When the new plant is officially put into operation, not only the output of range hoods and rice cookers can be increased, but the production capacity of air purifiers will also be increased accordingly, but it will take some time.

What Excellence Electric Company wants to do now is to make every effort to promote air purifiers and do a good job for the listing

First of all, Shen Qing will upload the introduction video of the air purifier in the life online store, so that consumers can have an impression of it, and after the official production, the product will be put on the shelves of the life online store as soon as possible.

Nowadays, the sales volume of the online store is very high, and it has many loyal supporters, which is the most important sales channel of Excellence Electrical Appliances.

Because of this, when launching a new product, Shen Qing immediately thought of the life online store, which is the best channel to promote new products, at least for now.

After these things were settled, Su Rui left the company.

At present, what he has to do has been determined, and he can rest assured.

As for the pricing of the air purifier, Su Rui decided to set it at 1200 yuan after a long time of careful consideration, which was well thought out.

The price of 1200 yuan is not cheap, but it is definitely the most cost-effective product in the same category.

Of course, there are some air purifiers on the market that only sell for a few hundred yuan, but those air purifiers are some useless products, just a waste of electricity, and then a psychological effect, a little bit of air purifiers, to say the least, are two or three thousand yuan, or even higher.

The price of two or three thousand can discourage most families, after all, no one knows whether these products work well or not, so they naturally won't want to buy them.

The air purifier that Su Rui took out can definitely be guaranteed to be effective, not to mention the main function of purifying the air, some additional functions are very useful, such as the two functions of dehumidification and humidification, if you buy it alone, it will cost two or three hundred yuan, and the effect is not so good, not to mention the function of purifying the air, to ensure that after use, there is an obvious effect, so that people can clearly feel the changes before and after use.

Therefore, the price of 1200 yuan is not expensive at all, and it is within the acceptable range of most families.

In the case of increasingly serious smog and deteriorating air quality, as long as the product is indeed effective, most families will buy it for the health of their families.

Therefore, Su Rui believes that once this air purifier is on the market, it will be accepted by many families, and it will slowly become a must-have household appliance for families, just like TVs and computers, which is the goal he wants to achieve.

If air purifiers can achieve this goal, at that time, Excellence Appliances will become a first-class home appliance company, one of the giants in this industry.

For future goals, Su Rui dares to think and do.

His goals are very many and very big, but he will achieve them one by one and do better.

If you have a life modifier and do nothing, it will be a waste of this adventure, Su Rui will seize the artifact of the life modifier, step by step to achieve his goals, dare to think and dare to do, and will succeed.

Nothing is impossible, as long as he wants to do it, he can definitely do it, and the Life Modifier gives him this ability, allowing him to reach an unattainable height.

Excellent electrical company, is just one of the ways for Su Rui to accumulate funds in the early stage, not all of him, the electrical industry, just a starting point, he will do more things in the future, involving more industries, and do the best one by one.