Chapter 52 Marketing Training

Wan Fangyi looked at Cao Xia. "How's it going, is it worth your tuition?"

Cao Xia looked at Fang Yi adoringly, "You really calculated their turnover"

Fang Yi nodded, "If you want to calculate their holiday turnover, it's still relatively easy, just look at their customer flow and per capita consumption when the time comes."

Fang Yi took advantage of this incident to train Cao Xia." Therefore, we need to pay attention to two key points in the operation of catering, one is the number of guests, we need to monitor each of our table guests, their dining time, their number of diners and other information, in short, to increase our turnover rate; the second is to increase our per capita consumption, this per capita consumption is very important for a restaurant, but also very difficult, just like the average consumption of this store we just mentioned, they have an average time of 1200 people a day, every time to increase the per capita consumption of 1 yuan, their daily turnover will be 1200 yuan more, a month is 36000 yuan, I can pay half of the staff of the store."

Cao Xia nodded silently when she heard this, and kept thinking about how to increase per capita consumption, but after thinking about it for a long time, she didn't have a clue, so she had to ask, "Then what can be done to increase the per capita consumption of the store?"

Fang Yi smiled and said, "This is the second problem, you have to recalculate the tuition."

Cao Xia's face turned even redder when she heard this, and she whispered, "Everyone is yours, and you are still so scheming and stingy."

"In general, there are many ways to increase per capita consumption, but the most simple and crude price increase, directly increase the price of all goods by 10%, that was originally 30 yuan per capita consumption will become 33 yuan, but this method also hurts customers the most, as long as the attentive guests will immediately feel the price increase, so we can not directly increase the price, we have to think of individual methods"

Cao Xia had completely entered Fang Yi's thought mode and said, "Then what method can be used to make customers willingly increase prices?"

Fang Yi snapped his fingers with his left hand and said, "Dish grading, you look at it like this hairy tripe, just five pieces of hairy belly, the price is 12 yuan, if we buy hairy tripe, let the kitchen sort, the meat quality is better, the best color is sorted out, we add a dish to the menu, called Liu Yishou boutique hairy tripe, the price is 18 yuan, do you think someone will order?"

Cao Xia thought about it, and then looked at the guests in the hall, "Most of the guests who consume here still have relatively high spending power, since it is called boutique hairy belly, there must be a place where he boutiques, if I will definitely order it"

Fang Yi continued, "Therefore, among the 1,200 people, a total of 300 tables, half of the people ordered this boutique hairy belly, and the 150 tables increased the camp by 6 yuan per table, a total of 900 yuan, and this dish increased the per capita consumption by 0.75 yuan."

Cao Xia said discouragedly, "Half of the people have consumed, and it only increased by 0.75 yuan."

"What do you think" Fang Yi said angrily, "It is very difficult to increase per capita consumption, but it is an immediate increase in turnover, we only talked about one dish, if we open a separate boutique area on the menu, and make five dishes on meat and vegetarian dishes, how much impact will it have on per capita consumption, think about it."

Cao Xia carefully digested it for two minutes, and asked, "Then what other ways can increase per capita consumption?"

"There are still many ways, as long as you think about it, you will definitely be able to think of it, and I know three or four."

"Say it, say it, I want to hear it," Cao Xia said a little coquettishly

Fang Yi only sandwiched a few dishes in the pot, and said while eating, "The other methods belong to the category of marketing, then I'll say it again, full reduction", full reduction is actually the catering marketing technology of the previous bad street, but in 2000, which has just entered the 21st century, no one has used it.

"Full reduction is how much money we reduce when we reach a certain amount, the main thing for merchants is to make a fuss about how much this amount is full, let's take this Liu Yishou as an example" Fang Yi glanced at Cao Xia, who was looking at him blankly, "I said do you want to record it, go back and relay it to Li Wu, I don't want to say the same thing twice, or even three times"

Cao Xia hurriedly took out a beautiful and small notebook from the small bag, "Just now we said that this Liu Yishou and their per capita consumption, their guests are also up to 4 people, you can budget 120 yuan per table of normal consumption, if you do an activity, meet 140 yuan and give a 10 yuan cash coupon, many people will spend 140 yuan for this 10 yuan cash coupon, and each table will increase the turnover of 20 yuan."

"Wouldn't the 10 yuan cash coupon we give away offset the turnover, and the consumption amount will become 130 yuan," Cao Xia asked suspiciously.

"The key to this kind of full gift is in the setting of this gift rule, if it is set to be used next time, not only does not reduce turnover, but also attracts guests to spend a second time", in fact, this trick has been played by merchants in the previous life, when Fang Yi was reborn, people were tired of this kind of activity, and no longer believe in these full gift activities.

"Is there any other way to market?" Cao Xia became interested, got up from the seat opposite and changed to Fang Yi's side, holding his arm was shaken, and kept rubbing it with the softness of the two talents on his chest, which made Fang Yi's heart flutter.

Fang Yi leaned his head to Cao Xia's ear with enjoyment, "I'll talk to you slowly in the evening, you can listen as much as you want at that time," and then stretched out his salty pig hand and stroked Cao Xia's thigh in fleshy stockings.

Cao Xia responded in Fang Yi's ear, "Do you know what kind of behavior you are doing?"

Fang Yi asked rhetorically, "What behavior?"

Cao Xia glanced at him and said, "Do you know that this is obscenity? I can call the police to arrest you."

"I touch my own woman, who cares if I touch my own things," Fang Yi pretended to be arrogant and said.

When Cao Xia heard this, her heart was as sweet as drinking honey, and she whispered, "Pay attention to the scale, don't let people see the joke"

In this relaxed and ambiguous atmosphere, the two finished eating the hot pot, and it was already 9 o'clock in the evening when they took a taxi back to school.

When he got up in the morning, Fang Yi felt that his waist was a little sore, and it seemed that he still had to exercise well, and looked at Cao Xia, who was dressed in red light in front of the mirror, walked over and hugged her from behind, and kissed her on the pretty face that could be broken and said, "It's really only a tired cow, and there is no ploughed land."

"Yesterday it was like a sperm worm in the brain, next time I have to find a camera to shoot it," Cao Xia said with a smile.

"How to do the camera, you have to find a camera, I'll go and prepare, next time we'll record it," Fang Yi said with a grin.

Cao Xia was startled, and looked at Fang Yi from the mirror, "What you said is true, I was joking just now, just shoot yourself, you can't shoot me, if others see it, it's better to die" At this time, Brother Guanxi should still be working hard, and when it is exposed, he can feel the gospel that Brother Guanxi has brought to the majority of wolf friends through the lens, and he is also called Teacher Guanxi by the otaku of the world.

"What's so good to shoot me alone, when the shooting comes, the two of us will enjoy it ourselves, how can it be seen by others," Fang Yi said

Cao Xia trembled, and said disgustedly, "Anyway, I don't shoot, I want to shoot you and others."

"Then I'll really go and shoot with someone else," Fang Yi said

"You dare" Cao Xia pursed her lips and stretched out her pink fist to hit Fang Yi's ass twice.

Fang Yi made a gesture of enjoyment and said, "Why don't we do an RB or European and American educational film another day to learn and learn"

"What kind of educational film," Cao Xia asked suspiciously

Fang Yi didn't expect that she hadn't seen it, and it was right to think about it, how could a good girl from childhood to adulthood have seen these films, but she should have heard of it, but he didn't break it, so he prepared the equipment and discs first.

When Fang Yi arrived at the University of Electronic Science and Technology, it was already 12 o'clock at noon, and the commercial street was already crowded, and he finally found a place to solve the lunch problem in the ramen restaurant, and saw Li Long who was busy on the second floor of the Internet café.

"Mr. Fang is here?" Li Long said

"How is it, are you busy?" Fang Yi asked

"It's okay, it's just to make a network cable, and it's a bit time-consuming to install the crystal head"

"When will the wiring be completed?" asked Fang Yi

"Now the workers are grooving, and tomorrow when they are ready, I can start wiring, and I will be able to complete the wiring this Friday," Li Long said.

"Okay, if you can't get busy, you can find a few juniors and sisters to help, anyway, our computer company also needs manpower, if you find someone to come over, you can also try it out in advance, and the salary will be 15 yuan per day, and then make a form and ask Tang Chun to withdraw it" Fang Yi said.

Seeing that Shi Fang Yi was so supportive of his work, Li Long was very grateful, "Okay, Mr. Fang, I will find two people to come over to help this afternoon, so that it can be completed by Thursday at the latest."

"The network must be done well, now we don't care about the day or two days, if you can finish it on Friday, we will go to Guangzhou on Friday night, and stay there for about two to three days, if necessary, we can stay a little longer, is there a problem?" Fang Yi asked

"Mr. Fang, there is no problem on my side, after I leave, I will let people do tests between various lines to ensure that our machines can be opened as soon as they are installed," Li Long said with confidence.

"Okay, then I'll ask them to help us buy tickets today, it will be cheaper to buy tickets earlier," Fang Yi said.

At this time, Wang Yu also came to the Internet café and began to carry various building materials with two workers.

"Xiaoyu, are you still busy?" Fang Yi asked

"Yo Fang, you're here, you're busy, you're busy" Wang Yu is a poor child from the countryside, and he is used to doing farm work at home, and this workload is handy.