After some selection, Su Rui finally decided to develop a bicycle tire out of this rubber. Pen ~ fun ~ pavilion www.biquge.info

The reason why bicycle tires are chosen is very simple, because the investment in bicycle tires is low and the threshold is not high.

In Su Rui's view, the profits of car tires will indeed be higher, and the influence in the industry is not comparable to that of bicycle tires, but the threshold of car tires is high, and it is not easy to open this market.

In this automobile tire market, domestic tire companies have spent so many resources and time, and in this industry, there is still no way to become the mainstream, and the brand recognition is still not as good as imported tires.

Su Rui does not think that just involving this market can be immediately accepted by consumers.

In the absence of any popularity, consumer acceptance is very low, it is difficult to choose a tire that is not famous at all, and basically will not try a new brand of tires, unless, the price of this tire is very low, low enough to make them tempted to have this possibility.

It's just that Su Rui doesn't want to fight a price war and doesn't want to sacrifice profits for market share.

And he knows very well that once there is a price war, the brand will be labeled as cheap, thus leaving the impression of inferior products, and it will be difficult for consumers to accept it if they want to raise the price in the future, and it will be even more difficult to eliminate the label of cheap goods.

Because of this, Su Rui does not want to enter the car tire market so soon, he will not give up this market, but he will not choose to enter now.

Therefore, he now chooses bicycle tires first, slowly manages the brand, and waits until it has a high enough reputation and brand recognition, and then enters the car tire market, so that it is easier to be accepted by consumers, and it is easier to control the price, so as not to become synonymous with cheap goods.

Su Rui saw this very clearly, he knew that no matter how good the upgraded rubber was, it could make the best tires, but if he rashly entered this market, it would still be difficult to fight with some imported tire brands.

In such a situation, of course, he chooses to accumulate advantages first, and then enter the automobile forum market after having enough strength, which is the safest idea.

Bicycle tires are different from car tires, the entry threshold is low, and most people do not deliberately remember the bicycle tire brand, which means that it is easier to be accepted by consumers, as long as there are enough advantages, it will soon become people's preferred tires.

Although, in terms of single product profits, the profit of bicycle tires is far less than that of car tires due to the price, but the profit margin is not low, on the contrary, the profit margin of bicycle tires is higher than that of car tires.

Compared with car tires, the bicycle tire market can be regarded as a small profit but quick turnover, and the profit of a single product is not high, but the sales volume is much higher.

In the face of huge sales, even if the profit of a single product is low, the total profit is very considerable, and bicycle tires are such an example.

Therefore, if Su Rui launches bicycle tires, as long as the sales are high enough, its profit will not necessarily be lower than that of car tires, which is one of the main reasons why he chooses bicycle tires.

The most important thing is that the gap between car tires and bicycle tires is very large, and it is more obvious in the premise investment, the former requires more than ten times more investment than the latter, and the investment is high, but the slow return is also the characteristic of car tires.

Although the profits of Yongzhen Battery Company and Excellence Electrical Appliance Company are not low, the profits of both companies are mainly used to expand their scale and development, and the money available is not much.

What's more, the infinite engine company has just been established and has not yet achieved profitability, which requires continuous investment in funds.

In such a situation, it is difficult for Su Rui to come up with a large amount of money to enter the car tire market, and in the case of insufficient funds, he can only choose to invest relatively low in bicycle tires.

When bicycle tires start to make a profit, or when other companies have the funds they can use, it's not too late to get into car tires.

This money is not enough, and it is also the main reason why Su Rui chooses bicycle tires, if the funds are sufficient, of course, he hopes that all tires will be done together, not just bicycle tires, but now he can't take out this money, and he can only retreat and choose bicycle tires with low investment.

In the end, he writes the bicycle tires on a piece of paper, and that's the decision he made and will not change again.

After making a decision, Su Rui made a phone call to Shen Qing, only to know that she was still working overtime.

After chatting a few words, he got straight to the point and said, "I want to develop bicycle tires, and you try to come up with a specific plan." ”

Hearing this, Shen Qing was a little stunned, and thought that he had heard it wrong, so he asked, "Bicycle tires?

"That's right, I want to start a tire company, and I will mainly produce bicycle tires in the early stage. Su Rui replied.

For his whimsy, Shen Qing has long experienced that from electrical appliances to batteries, and to engines, these are seemingly unrelated industries, so he did this, and they are all doing very well, which also makes her slowly get used to his whims.

It's just that even though Shen Qing already knew that Su Rui often had new ideas, he suddenly wanted to develop bicycle tires, which still surprised her very much.

So, she asked, "Can I know why you want to develop bicycle tires?"

"Because I got a better rubber, which I could only provide, I wanted to develop it into a bicycle tire, so I wanted to try it once. Su Rui said truthfully.

Hearing this, Shen Qing somewhat understood, it turned out that the cause was related to a kind of rubber.

Shen Qing is actually used to Su Rui's approach, she knows that he is not an impulsive person, although his thinking is very beating, every decision he makes is well thought out, definitely not three minutes of heat, and the most important thing is that every time he wants to do something, he can do it very well, he has never failed, and the technology he has come up with is far ahead of his peers.

Therefore, Shen Qing was a little puzzled by his sudden desire for bicycle tires, but he still vaguely believed in his heart that he could make bicycle tires well and achieve a high achievement.

After that, Shen Qing said directly: "Okay, I will write an implementation plan as soon as possible, including the establishment of a new company and factory construction, which will be in this plan." ”

"Well, that's exactly what I meant, and I'll leave this matter to you. ”

Su Rui continued: "Work belongs to work, but the schedule and rest must be arranged, don't get tired, it's late now, don't work overtime, and leave it until tomorrow if the work is not done." ”

"Thank you boss for your concern, but I'm almost off work, don't worry. Shen Qing said on the phone.

Full workaholic, this is the impression that Su Rui and Shen Qing left on him after they worked together.