Chapter 423: Tire Industry

In every industry, just look and you can always find rubber products. Pen & Fun & Pavilion www.biquge.info

It can be said that in many industries, rubber products are absolutely indispensable and irreplaceable.

If the world's rubber suddenly disappears, there will be a big mess, I don't know how many industries will be affected, and it will be a very bad impact, and even set human civilization back for decades.

Su Rui didn't feel this way before, but after he began to understand rubber in depth, he realized how versatile rubber is.

Ordinary rubber, there are so many uses, can play a huge role in all walks of life, not to mention this upgraded rubber, is bound to be more widely used, the effect is better.

Therefore, for this kind of rubber, Su Rui has great confidence, that it can replace ordinary natural rubber and synthetic rubber, with its own advantages, it can easily open the market, so as to occupy more market share.

Now he has to consider what industry to apply this rubber in and what products to develop it in.

After all, no matter how good the quality of this rubber is, no matter how many advantages there are, but the energy is limited, and the resources are not to the extent that they can be squandered at will.

This time, Su Rui naturally can't choose too many industries at the beginning, and now he can only choose one direction first, in one industry, develop first, and then radiate to other industries when he has the opportunity, this is his plan.

There is a piece of paper in front of him, on which are written many industries and products, which he wrote by himself, and wants to compare different industries, and then choose one of the industries as the development direction of rubber.

Su Rui thought about many different industries and many kinds of products, but in the end, he crossed them out one by one, and in the end there was only one left, that is, tires.

That's right, he first developed rubber into a tire product and entered the market as the first step for this new type of rubber to enter the market.

The reason why Su Rui chose the tire market is mainly due to several considerations.

First, the tire industry, compared with other industries, the entry threshold is relatively low, he can more easily open the tire market, the second is because the tire industry's consumption of rubber is a very large amount, which also represents a huge market can be developed, and third, because the profit of tires is higher.

The market is huge, the profits are high, and the entry threshold is low, which is the main reason why Su Rui chose the tire industry, of course, and he has less relevant knowledge in rubber, so he only knows that the tire industry is more suitable, and there may be a better industry, he doesn't know, but it doesn't matter, choosing a more familiar industry is also a more warranty approach.

However, there is another reason why Su Rui chose the tire industry, that is, he wants to develop the tire market of Zhenguo.

As the world's most populous country, Zhenguo can rank among the top three in Zhenjie in terms of comprehensive national strength, and has the potential to develop into the first power in Zhenjie, but in many industries, Zhenguo is still backward and difficult to compete with other foreign brands.

In the tire industry, this is the case, among the top ten tire brands in Zhenjie, none of them are Zhenguo's enterprises, all of them are foreign enterprises.

This point, I believe that many people who drive are very clear, many people in the replacement of tires, are given priority to foreign brand tires, rather than choose domestic brand tires, subconsciously think that imported tires will be better, choose domestic tires, most of them are to save money.

At the same price, more than ninety percent of people will choose imported tires instead of domestic tires.

Even as long as the price is not too different, even if it is a little more expensive, imported tires will be chosen, only when there is a very obvious gap in price, the owner will choose domestic tires in order to save money.

This is not an exaggeration, but the fact of Zhenguo tire industry, the profit margin of many domestic brands is far less than that of imported tire brands, and can only win by quantity, in the tire market of Zhenjie, most of the profits are earned by these foreign brands, including the tire market of Zhenjie, domestic brands are not dominant at all.

It is precisely because Su Rui understands the situation of Zhenguo's tire industry that he will choose the tire industry, he just wants to break this shackle and make domestic tire brands become the mainstream and become the preferred brand for car owners, rather than blindly choosing imported tires, and spending more money.

He knows that it is undoubtedly very difficult to do this, how many domestic tire companies just want to change this situation, but after many years of hard work, no results have been achieved, and imported tires still earn most of the profits.

However, Su Rui believes that with the magic of the life modifier and the advantages of this new type of rubber, it is definitely possible to develop better tires.

If he can develop better tires and have a price advantage, he can definitely quickly open the market, snatch back the market share from the hands of imported tire brands, and change the market pattern, so that the profits can return to the domestic tire companies, and no longer let the imported brands earn most of the profits.

Therefore, Su Rui is confident to change the pattern of Zhenguo's tire industry, and it is precisely because he wants to break this industry pattern that he will take tires as the first step to open up the entire rubber industry.

For tires, I believe many people are no strangers, and it is not an exaggeration to say that they can be seen everywhere.

The main function of the tire is not to support the full weight of the vehicle, and to ensure the rich adhesion between the wheel and the ground, so as to ensure the safety and comfort of the vehicle in driving, its role is very simple, but the practicality is also very large.

Tires, depending on their use, can be divided into many different types of tire products.

Because there are too many tires, just involved in this industry, Su Rui naturally can't make all the tire products at once, and can only choose one or two of them first.

Next, he turned on his computer and started searching for tires to pick out the right product direction.

After some inquiry, Su Rui also has a certain understanding of the classification of tires.

According to different uses, tires can be divided into several categories, namely car tires, construction machinery tires, off-road vehicle tires, agricultural and forestry machinery tires, industrial vehicle tires and motorcycle tires, etc.

As the first product to enter the tire market, Su Rui has several requirements, one is the market demand is large, the second is the profit is considerable, and the third is that the initial investment should not be too high.

Only when these three conditions are met, it is easier to open the tire market, and he has the ability to develop, and he can also recover the investment in time.

Therefore, only products that meet these three conditions will become the screening target of Su Rui.