It has just been online for more than a month, and the founder of Groupon, who has seen some prospects, seems to have been knocked on the head after seeing the appearance of Haomai.com, and his eyes are black.

Chicago, where he is based, is the third most populous city in the United States, and once Haomai goes out of California, Chicago will definitely be one of the first choices. Compared with Groupon, Haomai.com has a lot of money, and it is more attractive to merchants to put all kinds of advertisements without money when it is launched.

The founder of Groupon has been a serial entrepreneur, and he has sold a developed website before, which is considered a small resource, and through a merchant in California, he learned that the share of Haomai.com is only 15%, which is much lower than the 50% he expected. If they want to compete with Haomai.com, they will have to reduce their share to the same level, or even lower. But Groupon couldn't accept such a share, which was completely different from the profit model he envisioned. Reducing the share and advertising will turn into a money-burning war, and in the financial crisis, the founder does not have the courage to do so, and he does not have the financial resources to thunder.

After careful consideration, Groupon, a group buying network that created the era of group buying 2.0 and achieved a market value of billions of dollars, is ready to transform into other projects. Anyway, the founder has been trying new projects with small investment, and group buying is already the first time he has tried to choose.

The overnight popularity of Haomai.com has also sparked a lot of discussion in the United States, as an emerging group buying model, some people are optimistic, and some people are optimistic.

The industries involved in Haomai.com are all relatively high fixed costs, and the cost of receiving guests is not high, which is the reason why merchants can be greatly discounted. The more customers you take, the more you can amortize your fixed costs.

Customers can get a benefit, merchants can get more customers, and websites can take a cut of it.

A win-win model for all parties.

Bearish people mainly believe that Haomai's massive advertising and aggressive expansion will cause the company's expenses to surge, and even if it may be profitable in the future, it will be difficult to obtain financing in the financial crisis, and it is likely to fall before dawn.

On January 3, Meituan announced that it would add five new second-tier city stations on January 8, and Haomai announced that it would add nine new cities on January 8, including all ten major cities in California, and at the same time New York, the third most populous city in the United States, and Houston, the fourth most populous in the United States, were launched at the same time. In second place is Los Angeles, California, where Haomai.com has been opened.

After the expansion plans were announced, Meituan and Haomai began to reach these cities with ads.

The group buying model is very simple to operate, which is also the reason why after Groupon became popular, thousands of group buying networks appeared in China, and thousands of group wars broke out.

If it weren't for the fear that all Chinese merchants would be attacked, Haomai.com would use the Lei family's influence among Chinese Americans to go online in more cities. In addition to the Chinese merchants contacted through various Chinese organizations, Haomai will also develop other merchants, so the pace is a little slower, but there are also many merchants who have various businesses with the Lei Group, so it is still easier to develop merchants in the United States than in China.

The expansion speed of Meituan and Haomai suddenly shocked the eyeballs.

"Haomai may be the best site of 2009"

"Will Haomai be the next Amazon?"

"Chinese genius has launched two popular software in a row"

"Crazy Chinese Entrepreneur"

"Hot group buying, crazy company"

"The crazy money-burning man in the financial crisis"

"Crazy Gambler"

"Gambler Entrepreneur"

"If you deal your hole cards, you will bet hard, will other companies follow?"

Except for the media that spent public relations money on Leiming and a few who were extremely optimistic about this model, most of the media were shocked by Leiming's crazy expansion speed.

There is no shortage of entrepreneurs in the United States, especially in the Silicon Valley area of the San Francisco Bay Area, but whether it is a start-up or an Internet giant testing a product, it is a small-scale experiment, and after achieving results, it will expand steadily. And Haomai online is to hold high and expand rapidly.

Lei Ming knew that the background of Haomai.com couldn't be hidden, after all, the employees used were basically people under the Lei Group, plus he wanted to make Haomai as soon as possible, and then sell it at a high price, a glittering founder is also a good advertisement, so he let the media under the Lei Group report his deeds.

After graduating from Harvard in two years, he was an investment genius, made billions of dollars in the financial crisis, and entered the Internet industry with a lot of money, successively building Weibo and group buying networks.

After reading Lei Ming's advertorial, some analysts realized that Haomai.com and Weibo were created by one person. After the Christmas Weibo was launched around the world, it attracted a lot of attention by relying on celebrities. Weibo's celebrity authentication, one-click forwarding and other functions have also allowed more Twitter users to move to Weibo, coupled with the new users attracted by Weibo advertising, in less than ten days, Weibo's overseas users have exceeded 3 million, plus Weibo's Chinese users, it can be said that Weibo has surpassed Twitter to become the world's first microblog website.

Weibo, like Twitter, has yet to generate revenue, but Chinese media estimate that Weibo has spent more than $100 million worldwide.

Coupled with Lei Ming's record of making billions of dollars in profits from the financial crisis, it is easy to think of him as a crazy gambler.

Many analysts directly call Lei Ming a crazy gambler.

However, this does not hinder Lei Ming's publicity, even if he is a gambler, he is also a successful gambler, so he can make a fortune in the financial crisis.

Analysts' comments also added fuel to the fire of Thunder's publicity, and many Americans were curious to search for Thunder's experience and the good buying network that earned him a reputation as a gambler.

People who want to follow the trend and try it also have to consider the big money burning and crazy expansion speed of the good buy network, no matter where they are, basically they will start to compete with Thunder when they go online, and Thunder Ming's money burning speed is daunting.

With a large number of advertisements, more merchants are joining group buying, and more consumers are looking forward to group buying every day.

Hot.

Unusually hot.

Every day's group purchase will be quickly snapped up.

On January 8, the five newly launched second-tier city stations in China were sold out in minutes, just like the group buying of the nine new city stations added by Haomai.com in the United States.

On the same day, Meituan announced the ten cities that will be launched on January 15, and Haomai also announced the expansion plan of six major cities in the United States in one go. Wang Xing, who wanted to compare the expansion speed of Haomai.com, successfully overtook him.

Lei Ming has no doubts about Wang Xing's execution.

The top ten cities in California, the most influential city in the United States, have been excavated, and the remaining urban populations are below 300,000, and they are not in Leiming's expansion plan.