After the press conference, the news of Lei Ming once again swept the entertainment and financial editions.

"Thunder Rings Gets Married Next Year"

"Cinderella Marries into a Wealthy Family"

"Thunder Sends 100 Million Yuan Red Envelopes for New Year's Greetings"

"The interest on the third-party payment of precipitated funds is amazing"

……

Many fans commented on Lei Ming and Liu Qian's Weibo.

"Completely out of love"

"Bless the President and Liu Qian"

"The president thinks twice!"

"A girl from a third-rate art school is not worthy of the president"

The news of Lei Ming's marriage became the first hot search on Weibo without any suspense.

Regarding the interest of precipitated funds, Ali responded that although there is interest on precipitated funds, Alipay has a lot of expenses to maintain operations, but in order to stimulate consumption, Alipay will launch activities in 2009.

Tencent and eBay have also said that there will be subsidies in 2009.

As long as their e-commerce websites do not support online banking, the share of the third-party payment market will not change much, even if the online banking online will steal most of the transaction volume of JD.com, Dangdang and other websites, and the third-party payment market will not exceed 2%.

On the day of the press conference, advertisements for Meituan and online banking were also rolled out across the network, and Lei Ming generously made an advertisement for free for JD.com, Dangdang and other websites that support online banking and online payment.

Meituan's offline advertising has also been rolled out in four first-tier cities and the top four cities in California.

On the one hand, Leiming's move to stimulate consumption is in line with the call of the high-level, on the other hand, the Lei family has a huge influence in the Chinese circle, and at this time, the country needs to stabilize the hearts of people inside and outside the country and avoid a large number of foreign capital withdrawals, so many official media have reported on the press conference of Micro Technology.

The coverage of state media has also added fuel to the fire of Meituan and online banking.

In anticipation, it was soon January 1, 2009.

Many anxious netizens wait in front of the computer until 0:00 arrives, and use online banking to shop online to see how much subsidy they can get, and Jingdong, Dangdang and other websites are also ready to meet this wave of traffic brought by online banking.

A single consumption is subsidized at least one piece, and the maximum is 1,000 yuan, and the first three purchases per day are subsidized.

Someone bought a book on Dangdang.com and spent more than a dozen yuan to get a subsidy of 1,000 yuan.

By the morning, many netizens on the Internet had already posted screenshots of themselves using online banking to shop online to get subsidies.

Buy one thing and you may get 1,000 yuan.

Stimulated by the subsidy, many netizens have registered online banking and bought things they need or can buy or not buy on websites such as JD.com and Dangdang that support online banking online payment.

At 9 o'clock, Meituan's products were launched, and many netizens in Beijing, Shanghai, Guangzhou and Shenzhen, who had been waiting for a long time, immediately began to order their favorite group buys.

The group purchases launched on the first day are all selected merchants, involving catering, movie tickets, KTV, cross talk drama and opera performances, tourism, beauty and health care, and hotel accommodation.

A large part of the reason why they were able to successfully lobby those good businesses to cooperate is that the local promoters used the work cards of Weibo companies, promising that Meituan would spend hundreds of millions of yuan on advertising after it was launched.

During this period of time, the advertisements of 100 celebrities on Weibo that can be seen everywhere in first-tier cities let merchants know that Weibo has abundant funds and has been burning money to advertise, coupled with the economic downturn, consumption has begun to decline, and many merchants want to promote, so they try to cooperate with Meituan, and they don't need to invest anything anyway.

Meituan only supports online banking and bank card payment, but online banking is subsidized, and many people naturally prefer online banking.

It only took a few minutes for the day's eleven group purchases to reach the minimum effective limit of group purchases.

Ten minutes later, all 11 group purchases reached the upper limit.

Many netizens came a little late, and they were depressed to find that the group purchase had ended.

Some netizens commented unwillingly.

"The price is very cheap, but eleven group purchases are too few, I didn't even grab them"

"I remember that it was launched at nine o'clock, and after a delay in logging in, it was robbed. ”

"I can't figure it out, the hotel accommodation in the coming week can be robbed, what rhythm?"

"Look at the situation, it's not easy to grab tomorrow. ”

……

The reason why Lei Ming did not choose to buy many services at any time like the group buying website ten years later, but used the original limited-time model was to have another wave of advertising through hunger marketing.

The popularity of Meituan's online launch on the first day naturally attracted media reports again.

After many companies and aspiring entrepreneurs saw the popularity of Meituan, many people were also moved.

The group buying model undoubtedly has a huge attraction for both merchants and consumers, and it is also a very operational project for entrepreneurs. As long as you get a website and find some cooperative merchants to do some publicity, the group buying website can have cash flow in the early stage. With cash flow, you can continue to grow.

Lei Ming's group buying website in the United States is googbuy, which is simple and easy to remember, and the literal translation is Haomai.com, which has nothing to do with the domestic Meituan.com, and his plan is to sell it to interested Internet giants in the United States when it becomes bigger.

Benefiting from the previous advertising and economic situation, Goodbuy has been extremely popular after it was launched in four major cities in California.

This is not the first discount network in the United States, the United States has had a discount network for a long time, but the discount range is relatively small, generally about 9% off.

After 2010, it attracted the crazy imitation of thousands of group buying networks in China, and it was the groupon website in the group buying 2.0 era that attracted the birth of thousands of group buying networks.

Groupon was launched in November 2008, expanded rapidly in 2009 and 2010, with a valuation of billions of dollars, and planned to go public, thus triggering a thousand group wars of crazy investment by domestic capital.

Compared with the earlier group buying network, the group buying network 2.0 started with one group a day, but the discount may be as low as 1 or 2 discounts, which is much more attractive than the 9.6 and 9.7 discounts in the 1.0 era.

The first website to launch a group a day with very low discounts was not GroupOn, but WooT, which was founded in 2004, but Woot only sold some computer hardware or an electronic gadget in the beginning, and most of them were refurbished or tail goods. Since 2006, alcohol, T-shirts, and children's products have been added, but woot has not achieved explosive growth. It wasn't until GroupOn was born and entered the fields of catering, beauty, skydiving, golf, gyms, etc., that group buying 2.0 began to break out.

After Lei Ming decided to get out of Meituan in advance, he also asked people to collect information about similar websites in the United States, and Lei Ming knew that Groupon had been established, but Groupon had just transformed into a group buying, with limited resources, and he was still playing in Chicago for a day, which was attended by dozens of people every day.

In fact, Groupon's transaction volume in 2008 was only 94,000 US dollars, and in 2009 and 2010, it grew rapidly to 30.47 million US dollars and 713 million US dollars.

When the domestic group buying war was hot, Lei Ming also read some reports analyzing domestic and foreign group buying, and Groupon charged merchants 50% of the transaction value. That is to say, after the merchant is greatly discounted, he has to hand over 50% of the revenue to Groupon, and the merchant is almost certain to lose money.

Groupon's initial positioning is not to let a merchant discount for a long time, but to attract customers with a discount, just like advertising, and then have to find a way to retain and expand these customers. If you have been a member of Groupon for a long time, not many merchants can afford this kind of loss.

The positioning of the domestic group buying network is to let merchants always attract traffic on the group buying network, so naturally they can't buy and sell at a loss, so the commission is very low, and Meituan and Dianping began to raise the commission to 10% after the merger.

Domestic group buying networks have also gone much further than groupon.

Goodbuy designed by Leiming combines the two, and the website has a group purchase of about 1% off every day, and ten group purchases of 3-5% off. The commission is between 10-20%, so that the merchant can make a profit.

In order to increase the spread of the beginning, the group purchase is all limited to the number of people and a limited time, and it will only take effect when a certain number of people are reached within a certain period of time, and people are encouraged to invite friends to participate in the group buy. After the user participates in the group purchase transaction, he can send the group purchase link to his friends, and if he attracts three other friends to buy as well, then the promoted user can enjoy the transaction for free.

In general, Meituan's discounts are larger than those of the previous group buying network, but the merchants can make a profit and will not lose more and more if they sell.

The subprime mortgage crisis that began in 07, many people in the United States lost their jobs or their incomes decreased, but the American people with reduced incomes did not forget to eat, drink and have fun.