(In desperation, the water pipe in the house broke, and I barely coded a chapter.) Sorry!zuihou wishes you all a great weekend!)

The naming right of the trademark on the zombie clothes is the hot spot that Lin Feng and others have previously identified as today's advertising bidding. After the previous two rounds of crazy bidding, Lin Feng estimated that this round would be even crazier.

If the number of times a player fails to challenge is more than 10 million times a day, the number of zombies that appear in front of a player's eyes every day is at least more than 1 billion. Think about it, if a company's trademark appears in the eyes of players 1 billion times, then no matter what the trademark, it will definitely make players remember it deeply.

But in the end, Lin Feng can't say. But looking at the fiery eyes of many manufacturer representatives below, Lin Feng knew that this advertising bid would be a great success.

The starting price of the trademark naming rights on the zombie clothes is set by Lin Feng at 1 million.

"1.5 million!" This time the first to raise his hand was still "Confucius Banquet Wine".

When many manufacturers saw it, they knew that they were afraid that this theory would be the turn of the wine manufacturers. After all, for most manufacturers, the strength is not comparable to the natural lack of confidence to fight, and the strength is not as crazy as the alcohol manufacturers. Especially in the past two years, it has just experienced the "Biaowang" incident of the central station in the 352 million yuan of "Qinchi King Liquor", and the madness of liquor manufacturers is well known.

"1.7 million!" Sure enough, the other manufacturers who lost to the "Confucius Banquet Wine" just now are in trouble at this moment. Sometimes, it's just a breath of betting. What's more, although this type of advertising is fresh, these liquor manufacturers dared to bet on the "standard king" of Central Station back then, and it is not a big deal to bet on this game advertisement with hundreds of millions of registered people at this moment.

But something unexpected happened to everyone, and a new army suddenly appeared.

"3 million!" a voice shook the audience.

Everyone looked back, stunned.

Lin Feng was also stunned. The representative of Changsha Baisha Cigarette Factory shouted at the moment, and he proudly shouted the price of 3 million at this moment.

"Isn't there a national rule that cigarette factories are not allowed to advertise?" muttered many manufacturers.

"5 million!" This time it was the turn of the "Yunnan Hongtashan" cigarette factory.

Lin Feng frowned, turned around and asked the staff in charge of advertising around him, and after reading the advertising law in detail, the staff told Lin Feng that the country does have relevant regulations, prohibiting cigarette factories from advertising on television, newspapers, magazines and other media. However, Lin Feng's game advertising time is a new thing, and it is not clearly stipulated in the country's regulations. In other words, these cigarettes are playing a sideshow this time.

"Lin Dong, I'm afraid this round will be hyped to sky-high prices!" Wu Zhaopu said with a uncertain expression on the side.

"Why?" Lin Feng asked suspiciously.

"The state has clear regulations prohibiting tobacco manufacturers from advertising. I am afraid that after today's round of advertising bidding, the state will soon issue a clear regulation prohibiting the appearance of tobacco advertisements in online games. Therefore, I am afraid that these cigarette manufacturers will fight this time, and no matter how high they speculate, no one can say for sure how many days they will be on the shelves. It is estimated that when it comes to zuihou, no matter how high they shout, it won't cost much in the end. Wu Zhaopu analyzed.

In fact, as Wu Zhaopu analyzed, the price is rising. In a short period of time, it was hyped to 35 million per month, which is close to the advertising price of the Golden Theater of Central Television.

Many of the rest of the manufacturers who originally wanted to get a piece of the pie suddenly became dumbfounded, and even the liquor manufacturers, who have always been rich and crazy, were also dumbfounded. There are too many crazy people in the dark road.

In fact, it's no wonder that cigarette manufacturers are so crazy, the state does not allow advertising, they finally play a marginal game, and they may be banned by the state at any time, they naturally have to desperately advertise.

Shijie is crazy, and once people lose their minds, they will be even more crazy.

A fresh game advertising space, Lin Feng and others originally estimated that they would shoot down about 6 million at most, but as a result, Zuihou simply fried these crazy tobacco manufacturers to 230 million yuan. And the winner of this "standard king" is the "Wuhan Yellow Crane Tower" cigarette factory.

This "Plants vs. Zombies" advertising competition will end in the madness of Zuihou, although many manufacturers have not bid, but it is worth the trip to witness such a crazy performance.

Except for the "NOKIA" one, the other three of the four advertising positions all have enviable prices, especially the price of zuihou's "Standard King" is unimaginable, which is close to the "Standard King" of Central Station.

Naturally, this result was also hotly hyped up by the major newspapers, and the price of the 230 million yuan for the "Wuhan Yellow Crane Tower" in Zuihou was hotly discussed, both in the media and on the Internet, and they questioned whether it was worth it to advertise at such a price for a month? More people questioned where the "Wuhan Yellow Crane Tower" got so much money to advertise, and called on the state to investigate it.

Regardless of whether the state will investigate or not, "Wuhan Yellow Crane Tower" instantly became the focus of heated discussions in China and the hottest focus of major search engines. As for whether spending so much money can be exchanged for an increase in market sales, it can only wait for the market to test.

The success of the "Plants vs. Zombies" advertising bidding meeting also made other online game companies jealous, and they also released advertising bidding meetings at the moment. However, due to the limited market share of each online game company, the advertising price is far from that of the "second shijie". The highest price is only more than 70 yuan, compared with the two, there is a world of difference.

However, just when everyone was discussing the "Wuhan Yellow Crane Tower", the state issued a document announcing that online advertising is also subject to the Advertising Law, tobacco advertising is prohibited, and those that have been placed must be stopped immediately.

There was an uproar in many media outlets. Obviously, this order is for the "second shijie". Many companies that have auctioned off advertising revenues have naturally applauded. If it is not terminated, the gap is simply too great. Originally, "Second Shijie" was already the leader of domestic online games, and if they reaped such a big piece of cake in advertising revenue, other online game companies would not have to mix.

"Mr. Wu, stop! The state has issued documents. Regarding the country's red-headed document, Lin Feng had no choice but to accept it.

"Alas, it's a pity. Wu Zhaopu sighed. The 230 million advertisements in January were forcibly terminated by the state after only 2 days of operation. It would be nice if it could be in operation for 1 month. Originally, Wu Zhaopu thought that it would take about a week for the state to respond, but unexpectedly, the document was issued in 2 days. It seems that the sky-high price of 230 million yuan of advertising has attracted too many people's attention.

In the end, "Wuhan Yellow Crane Tower" negotiated with "Second Shijie" and paid 15 million as advertising fees for these two days. For the "second shijie", the advertising revenue in 2 days was 15 million, and it was earned. For "Wuhan Yellow Crane Tower", investing 15 million in advertising in 2 days is too much, but it is worth it to buy it and become a household name in the whole country. You must know that even the "standard king" of CCTV and the time advertisement at the Spring Festival Gala do not have this effect.

"Hehe, these manufacturers should have issued a document to terminate this kind of advertising, so they shouted desperately. Otherwise, how could our advertising space be worth so much money. Let's hold another bidding meeting!" Lin Feng was not too disappointed, it was already ill-gotten gains, and if he lost it, he would lose it.

"By the way, Mr. Wu, in the official announcement, "Plants vs. Zombies" will reduce the fee in order to give back to players. The first level is a little card package for 10 yuan, the second level is 9 yuan, the third level is 8 yuan, and so on. Lin Feng said.

During this time, since the "Standard King" incident was hotly discussed across the country, many players began to call for the "second shijie" to reduce the fee, saying that advertising affects their game pleasure, and the company is so profitable, it should give back to players.

This argument came out of nowhere, but it was clearly echoed by many players, and there was a strong call for it in the major forums. Although the player's argument is a bit far-fetched, for online games, especially casual online games, the collective protest of players must be taken seriously.

This method of decreasing one by one was also thought out by Lin Feng after careful consideration. It's not impossible to suddenly make it all free, but once this precedent is set, it will not be easy to do in the future. If the players are not satisfied and collectively complain, the company must change, and the game will not be able to operate.

After careful consideration, Wu Zhaopu and the others also felt that Lin Feng's idea was feasible. Reducing the fees one by one not only satisfies the player's requirements, but also gives the player the incentive to continue the challenge.

But as long as there is a comparison, people will always seem very blind and persistent. As long as "Plants vs. Zombies" is popular, it is nothing if the point card sales are less, and advertising revenue is the main part of the profit.

It was at this time that the "City War" of "Legend", which had been postponed for a week due to the Jishu problem, finally began. BT's father, Cohen, and all the staff, including Lin Feng and other management, gathered in the computer room to wait for the start of the 10,000-person battle.

During this time, in order to apply BTjishu to the data connection of online games, Cohen was trying his best. In addition to the strict requirements for servers, the requirements for network bandwidth are also extremely large, as well as the ability to process and correct errors in instantaneous data, so it can be said that the requirements for both software and hardware are extremely high. In particular, "Legend" is a real-time game, and the player's actions are unpredictable, which puts forward higher requirements for the stability of the system and the ability to correct data errors.

On the basis of considering the cost, Cohen's idea is to classify and quantify the data packets, and then the player bears a certain amount of transmission, and then develops a software that can specifically handle various data packets, which is divided into two ends, the player installs a sub-end, and the "second shijie" installs the female end, and the sub-end and the female end can process data independently and cooperate with each other, which can greatly improve the processing speed and effectively reduce costs and resources.

However, the software was developed, but there was a data overflow problem during the closed beta last week, and after a week of emergency processing, it was finally put into use this week. But whether it can finally take shape depends on the test of tonight's "10,000 people battle".