Chapter 137: Advertising Bidding
(Sorry, there's only one chapter left today, and something is wrong with my mentality.) Two shifts will be resumed tomorrow. Here again, this book must be completed, and it will not be a eunuch. The update time is not unexpected at noon, and before 8 p.m.
zuihou,Recommend the new book "The Legend of Rebirth",Friends who like urban rebirth can take a look.。 Xiexie is supported!)
Although Lin Feng said that the reporters chewed slowly, the reporters knew the law of exchanging time for money, and they swallowed it in three or two bites, which was no less than that of a "Saiyan". At such a speed, it is no wonder that most reporters have a bad stomach.
After waiting for many reporters to digest the food poured into their stomachs a little, Lin Feng officially started today's press conference.
"Dear journalists, the company will hold a "Plants vs. Zombies" gold advertising space bidding meeting in seven days, which is divided into four time slots, and hopes that all interested companies will come to bid. After speaking, Lin Feng asked people to open the slides and start to demonstrate four different levels of advertising slots.
After a demonstration, a group of reporters admired the advertising sales creativity launched by the "second shijie", and also felt very fresh, although for the time being, I don't know whether the major manufacturers will buy it, but obviously this is definitely a hot topic in the near future.
At the moment, after inquiring about the relevant details in detail, many reporters dispersed and went back to catch up with the manuscript. In the afternoon of the same day, the news was published in the newspapers published in the afternoon, and in the evening it was even on the news of the major television stations. After all, the advertising time in this auction game, which is the first time in the whole country, and even for the whole shijie, is a new thing for everyone.
However, whether it is successful or not, Lin Feng's advertising championship will be known all over the country under the publicity of the media, and according to Shi Yuzhu's words, this has been more than half of the success. Within seven days, there was an endless stream of manufacturers who came to consult. Although this is a new thing, it is also an opportunity for many manufacturers who are eager to develop the market or stabilize the market, and it is worth trying.
After all, "Plants vs. Zombies" has hundreds of millions of registered users, and the highest number of more than 1.4 million online users have deeply attracted the attention of many manufacturers, especially most of these registered users are young people and have purchasing power, which can not be ignored by any manufacturer.
Other online game companies in the online game industry are also focusing on this advertising bidding. If Lin Feng succeeds, they can also try it, and if Lin Feng fails, they will naturally stop touching this piece, and it is better to honestly sell point cards to make money.
Shi Yuzhu was also deeply impressed by Lin Feng for making such a big move overnight. He originally thought that Lin Feng would contact a few manufacturers at most for tentative marketing, after all, this was a new thing, and the prospects were unpredictable. But unexpectedly, Lin Feng made such a big move, which became known to the whole country, and even many overseas media reported on the matter. In this regard, Shi Yuzhu could only stretch out his thumb to express his admiration, and secretly surprised Lin Feng's boldness.
However, regardless of the outcome of this advertising bidding, the fame of "Second Shijie" has become known throughout the country. Just rush this point, and you earn!
On the Internet, many players are divided into pros and cons to have a heated debate on this advertising bidding meeting, and the two parties are arguing. I think it's an interesting idea worth trying, and as long as it doesn't affect the pleasure of the game, everyone has no opinion. The opposite side thinks that this is too nonsense, what kind of advertising does a good haode game play, it has to be like a TV series, intermittently disturbing.
Before the ad officially landed in the game, the pros and cons had their own opinions. But no matter what, it is true that as Shi Yuzhu said, the name of "Second Shijie" has been launched and has become a well-known brand.
Seven days later, the much-anticipated bidding for the advertisement will officially begin at the Shangri-La Hotel in Shanghai.
Lin Feng looked at the bustling crowd under the lookout, not to mention, there were really a lot of people coming. Almost all major manufacturers have people coming, and it is clear that everyone is still extremely curious about this new form of advertising.
The first auction advertised for the exclusive sponsor naming rights of Plants vs. Zombies, a logo that appeared in the upper right corner of the game interface, and the starting price was 500,000 a month. Lin Feng decided to shoot on a monthly basis to test the effect of the advertisement first.
"500,000!" -- "Li Ning" attendees took the lead in raising their signs.
"600,000!" -- "Hongxingerke" was not to be outdone, and immediately raised his card.
"700,000!" - "Metersbonwe" also shouted
Everyone gathers firewood and the flame is high!
Lin Feng, Wu Zhaopu and others didn't expect that this was the first advertising time period, and it was actually sought after by many manufacturers. In the end, the naming rights of "Plants vs. Zombies" were obtained by "Li Ning" at a price of 2.5 million per month.
The "anything is possible" slogan will appear on the screen of Plants vs. Zombies in the future, but this slogan fits the game very well, and the gameplay of Plants vs. Zombies does fit the slogan - anything is possible.
However, this round of Lin Feng also found that most of the people who shouted prices were sports brands, while other manufacturers did not move, and most of them came with a wait-and-see attitude. Lin Feng can also understand this, the main target of sports is young people, and the main group of people who go online is young people, and it is indeed normal for these sports brands to fight in the first round.
The second round of the auction is a 5-second ad after the player fails the challenge, and this starting price is 700,000 per month. According to Lin Feng's estimates, it should be won by sports brands again, but unexpectedly, it has risen sharply.
"A million!" - a loud voice shouted.
Everyone looked sideways for a while, secretly saying who was so wealthy, and looked at the past, shouting was the person in charge of "Zhijiang Daqu".
"1.2 million!"
Everyone was shocked again, looking at the past, it was still a wine manufacturer, this time it was "Wuliangye".
"1.4 million!" -- this time it is another liquor manufacturer, "Sichuan Jiannanchun".
The attendees of many manufacturers were stunned and did not understand why these liquor bosses were so crazy.
The price soared wildly in the hype of several liquor manufacturers, and was finally shot by the crazy "Confucius Banquet Wine" at a price of 4.2 million for a month's "Plants vs. Zombies" 5-second advertisement after the player failed.
After the person in charge of the Confucian banquet took the advertisement, he was extremely excited and arched his hands proudly around him.
Lin Feng and Wu Zhaopu glanced at each other, their faces blank. This advertising bid will be more of an attempt, but I didn't expect it to be hyped. The first round was hyped by the sports category, which is understandable. But the second round of speculation by liquor manufacturers is really incomprehensible.
However, a few days later, when the advertising pictures of Confucius Banquet Wine were sent to Lin Feng, he understood why these liquor manufacturers were crazy.
"When you fail, you will be accompanied by the Confucian banquet wine. Seeing this advertising slogan, Lin Feng understood why these liquor manufacturers were so crazy. Indeed, after failing to break through the level, drinking a glass of wine is indeed very good to relieve the troubles in your heart. According to the test of "Plants vs. Zombies", the average number of player challenge failures per day is more than 10 million, so when converted, the advertising price of 4.2 million a month is really cheap.
If you calculate the failure rate of tens of millions of times a day in "Plants vs. Zombies", the price of this advertisement won by "Confucius Banquet Wine" is only 1 cent and 4 cents each time. In contrast, I'm afraid that this month's "Confucian Banquet Wine" has picked a big bargain.
The 10-second advertising time after the successful completion of the third round of "Plants vs. Zombies" was unexpectedly unexpectedly uncompetitive. Probably because most manufacturers dislike the low number of successes per day, Zuihou was auctioned off by "NOKIA" at a low price of 400,000 yuan. But to everyone's surprise, "NOKIA" has become a must-choose mobile phone brand for most players in the future with this successful advertisement. Let the big multimedia sigh in the future "NOKIA" unique vision.
In the fourth round, the naming rights of the clothes on the zombies are also the finale of this advertising competition.