Chapter 20 Promotions

"Mr. Fang, can we also serve takeout in this store?" asked Chen Yi.

"Takeaway is OK, but there is a premise, you must wait for all the business in the store to be stable before you can consider takeaway, and Mr. Fang, you are a designer, you take the trouble to design a takeaway packaging box for our Century Barbecue, now this disposable foam box is too low in grade to reflect our brand value. ”

"Mr. Fang, this is possible, but it will increase our costs a lot, and now all catering companies use this kind of bubble packaging, which will reduce our profitability," Chen Yi said.

"Mr. Chen, is it the best that everyone is using now? Not necessarily, if someone opens an identical store with us, but they use more humanized packaging and add more humanized services, do you think our customers will choose where to consume," Fang Yi said questioningly.

"Well, it's unlikely for the time being," Chen Yi said uncertainly.

"Do you know when they will open? When will they have new designs and services? You won't know, and what we have to do now is to do a good job of ourselves, put our brand positioning deeply in the hearts of the people, make our services better, and let us become the standard of this industry and the catch-up target of latecomers," Fang Yi said.

Chen Yi looked at Fang Yi speechless, Fang Yi's words shocked him to the outside, the standards of this industry are all defined by themselves, everyone does business in this standard, who can shake the status of Century in the barbecue industry.

"Mr. Fang, you have thought it too thoroughly, I will be a hands-off shopkeeper in the future, as for the cashier, I am too lazy to send it, just give me a report every month to see the business situation," Chen Yi said.

After finishing the opening of the business, he stayed in his hometown for another day, and on January 2, Fang Yi returned to school. The brothers in the dormitory bought food and drink in the dormitory that night to celebrate the arrival of the new year, which was supposed to be celebrated on the night of the 31st, but because Fang Yi was not there, it was postponed to today.

Fang Yi opened a can of beer, "Come to brother, for the new century, for the new year, for the new tomorrow, for the new century, cheers" Fang Yi opened the prelude to the celebration.

The reason why I held this celebration in the dormitory today was because I thought that if someone got drunk, he immediately threw it on the bed, and there was no worries at all.

When everyone was drunk, Huang Tao came over with a beer, "Xiao Yi, brothers, I want to thank you, you contributed money, effort, and ideas to start a business together with everyone, on the one hand, it solves our daily management costs, but it also allows us to have our own career in college, for this, come to my brother to respect you" Huang Tao, who was a little unclear, said and touched the beer can with Fang Yi.

After the lights went out, everyone was not having enough fun, so they lit candles again and continued, until the last man climbed into bed on his own hands and feet.

At noon on January 3rd, everyone in 1417 got up one by one, went to the cafeteria for lunch together, and returned to the dormitory, "Brother Zhao, how is the business of the Internet café and supermarket now?" Fang Yi asked.

Chen Zhao took out his notebook and looked at it, "Now our Internet café business is very stable, basically there are people waiting, and there are people who pay for the night reservation first, so our machine attendance rate is close to 100%, the daily turnover is more than 1,000 yuan, the daily turnover of the supermarket in our Internet café is about 300 yuan, and our takeaway business has now entered a stable period, now the average unit price of 150 orders per day is 18 yuan, and the turnover is higher than our Internet café, but the profit margin is too low" Chen Zhao reported.

"The supermarket does not rely on profit margins to win, mainly pay attention to a trickle of water, the real money is to master the channel, now our sales are still very small, once our Internet cafes are more, we can talk to the manufacturer to get the first-hand supply, so that we use the same price to sell, but our profit margin will increase a lot" Fang Yi said with emotion.

"Brother Zhao, do we use the work-study department in our Internet café now?" Fang Yi asked

"Before New Year's Day, there have been 4 people, join our staff on duty, each person with a new person for training, now the effect is not bad, ready to wait for the holiday after these 4 people are familiar, then join 4 people, let them old and new into 4 groups, and then take on the work of the Internet café," Chen Zhao said.

"This is very good, and it is also very thoughtful, just follow this plan, you and Brother Chun have to go to the store once a day, responsible for collecting money and checking their accounts, don't be careless, how much money do we have on our books now?" Fang Yi said.

Chen Zhao looked at the account book, "plus the turnover of yesterday's income, now we have 57,358.60 yuan on the books, and now our supermarket occupies a lot of funds, but fortunately, the turnover rate is particularly fast."

"What about our phone card, how is the surrounding rate?" Fang Yi asked again

"The turnover rate of the phone card is much lower than that of the supermarket, mainly because there are a lot of cards at our school gate, their recent discount is very large, the impact on us is quite big, we only sold 1,500 yuan of cards in the three days of New Year's Day, the profit is 120 yuan, and then deduct our delivery costs, the profit is basically negligible," Chen Zhao said.

Fang Yi didn't speak, and quietly thought about the pros and cons of the phone card business, "Brother Zhao, let's do it, in the future, we don't want to increase investment in the phone card, just maintain the current level, but we can't break it, we change the sales strategy, where the takeaway order exceeds 30 yuan, you can buy our phone card at our cost price, and give all the phone card profits to the customer, and directly kill the card string at the school gate, which is very important for my later layout."

"Okay, I'll adjust it in a while, and by the way, I'll print an advertisement" Chen Zhao put away his notebook and prepared to handle it.

"Wait, this matter is not too urgent, for our advertising can not be printed casually, we should print advertisements regularly, such as fixed twice a month, respectively on the 1st, 15th to each dormitory, which can be printed on our various promotional information, but also some of our inventory of unsalable goods to deal with, increase our inventory turnover, now is the 3rd, you can work with Brother Tao and them to launch advertising time every month, pay attention to our production cycle, printing cycle" Fang Yi advised.

Fang Yi turned to Huang Tao, who was sitting on the side, "Brother Tao, do people from the University of Electronic Science and Technology come over every week to do software and hardware maintenance for us?"

"Now they come every week, because we are new equipment, so it is relatively easy to maintain, and we don't have much time to occupy, but our keyboard and mouse wear and tear is relatively large, and we have already changed seven or eight in just two months," Huang Tao complained.

"This is normal, those are consumables, we have to purchase a certain amount of inventory, we can't stop because of these consumables and can't receive guests. How is the relationship between you and these people from the University of Electronic Science and Technology?" asked Fang Yi.

"This matter is in progress, I have made friends with them now, and I also wanted to go to them a few times when they organized activities, and I invited them to dinner a few times, and the basic situation has been figured out," Huang Tao said.

"Very good, they will come in handy after the start of the next semester, you continue to follow up on this matter" Fang Yi spent more than twenty minutes to understand the recent situation, and returned to bed.

Hearing the amount of funds on the account of the Internet café now, Fang Yi began to worry again, it takes 420,000 yuan to assemble another 100 machines, and now it is only more than 50,000 yuan, and there is a gap of 370,000 yuan.

If in the previous life, there were too many channels to obtain loans, and all kinds of small advertisements for loans were issued all over the street, and now except for a few large state-owned banks and two or three commercial banks, how could they get financing? The mortgage of these 20 machines in the Internet café is not a lot of money, and Fang Yi also feels that the experience of the previous life is completely useless at this time, and it will also enter some misunderstandings because of the inertial thinking of the previous life.