At a time when the turmoil is getting bigger and bigger, Lightspeed Machinery Manufacturing Company announced an exciting news.

On the second day after the finals, Lightspeed Machinery Manufacturing Company announced that Lightspeed Road Bike would accept pre-orders at 8 o'clock the next day, and announced the pre-order address, which is the official mall of Life.

The official mall of life is established by Life Group in order to control the sales channels and have a certain right to speak in the sales channels.

After the establishment of the official mall of life, the group began to attract traffic from the online store of life, and it can be said that the first batch of users of the official mall of life came from the online store of life.

Because the subsidiaries of Life Group, as long as the new products launched by them will be sold on the Internet, they will be sold online in this official mall of Life, and they will be faster than other sales channels, and they will often be launched on the whole network.

Because of this, there are more and more users of the Life Official Mall, and many people will register an account in the Life Official Mall in order to buy the products of the Life Group for the first time, and finally become loyal users of the Life Official Mall.

The current turnover of the official store of Life has exceeded the highest turnover of the online store of Life.

Of course, because Life Group does not promote the Life Official Mall in other places, and the number of products is still small, the users and revenue of the Life Official Mall are naturally not as good as other sales platforms, but they are many times higher than those of online stores.

In any case, the products of Life Group are very popular.

Not to mention anything else, for example, the electrical products launched by the excellent electrical appliance company are very popular in the market, often in short supply, and some stores are often sold out, and the excellent electrical appliance company has not yet achieved the national distribution for various reasons, and many places can not buy excellent electrical appliances in physical stores, and can only be purchased online.

Nowadays, the official mall of life is the sales channel of the life group, and the supply will naturally be sufficient, so that consumers will be easier to buy, and the after-sales service of the official mall will be better.

In such a situation, the official mall of life will naturally be accepted by more and more consumers, and the growth rate of users and revenue is quite good.

This time, in order to promote the official mall of life, Lightspeed Machinery Manufacturing Company decided to let the first launch of the lightspeed bicycle be placed in the official store of life, which will be the only pre-order channel, and the official mall of life will also promote the lightspeed bicycle with the greatest efforts, so that more users know that the lightspeed bicycle will accept pre-orders.

In fact, Su Rui and Shen Qing's original plan was not all like this, this was a little different from the original plan.

At the beginning, they did position the official store of life as a pre-order channel, which is also to promote their own sales channel, but this is by no means the only pre-order channel.

In fact, Su Rui and Shen Qing have negotiated with several domestic physical sales channels, and after the lightspeed bicycle is launched, it will be launched on the official store of life and offline sales channels at the same time to accept pre-orders, rather than just one sales channel of the official mall of life.

After all, the sales volume of bicycles offline is higher than online, and most people will still think of buying bicycles in physical stores, rather than choosing the Internet in the first place.

Considering after-sales and other reasons, consumers still like to read prices and reviews online, and then go to physical stores to buy, also for the convenience of future maintenance, which is the same as the choice of other large items.

Although more and more people are choosing to shop online, offline physical stores are still the main channel for large items.

Because of this, if they can, Su Rui and Shen Qing will naturally win the offline sales market, the purpose is to make the light speed bicycle have higher sales.

Therefore, at the beginning, Shen Qing had already agreed with several large offline sales channels in China, and when the competition was over, it would be launched in their chain stores, and even the supply of goods was ready, so it was just about to be sent over.

However, on the second day after the end of the race, these sales channels all notified them that they would not accept the light-speed bicycle on the shelves, and even did not hesitate to compensate for liquidated damages, and did not let the light-speed bicycle be put on the shelves.

If it was just a sales channel doing this, Su Rui and Shen Qing wouldn't think much about it.

But if several sales channels do this, and it's the same day, they have to suspect that someone is behind it.

In fact, there are indeed people who are playing tricks, and it has something to do with the bicycle design competition, which is a means of retaliation after Lightspeed Machinery Manufacturing Company chose to withdraw from the competition, that is, the actions of the race organizers and sponsors.

As for the sponsor of the bicycle design competition, Su Rui and Shen Qing have already learned about it, which is the largest bicycle company in the world, Meima Group.

"Ball" bicycle is designed by the brand of Meima Group, it can also be said that this "Boer" bicycle is Meima Group, and it is also a new product that will be promoted this year, and will be one of the most important products of Meima Group.

Now, because of the lightspeed bicycle, the Meima Group's plans for this year have all been disrupted, and the reputation of the bicycle design competition has been completely ruined, and even caused a boycott of the brand by the public, which may cause the brand's sales to drop by more than 20%, and even affect the entire group, which can be described as a heavy loss.

In this case, how could Meima Group assume that this incident did not happen, and it must have taken some measures and would specifically target Lightspeed Machinery Manufacturing Company, which was foreseeable for a long time.

Regarding the retaliation of the Meima Group, Su Rui and Shen Qing had already expected it.

If the Meima Group does nothing, they will still feel strange and feel that this is very abnormal, and it is the most normal thing for the Meima Group to take revenge.

It's just that Su Rui didn't expect that the efficiency of Meima Group would be so high, and they didn't expect that on the second day after the end of the game, Meima Group's retaliation had already begun.

Therefore, several offline sales channels will suddenly change their attention, and even at the expense of breach of contract, they will not put light-speed bicycles on the shelves, which must be related to Meima Group.

As far as Su Rui knows, these sales channels are actually one of the largest partners of Meima Group in China, and even Meima Group still has shares in these sales channels, so it is not surprising that they will do this now, except for Meima Group, no one else will do this.