Su Rui didn't know much about Meima Group before.

After all, he wasn't interested in bikes before, and he didn't care what brand they were.

Later, in order to launch the lightspeed bicycle, Su Rui deliberately went to understand the market, but he didn't know much about the bicycle brand, and he didn't write down a few names, but he also remembered the name of Meima Group, but he didn't know much.

However, on the day of the end of the competition, Shen Qing prepared all the information, including the information of Meima Group, and transmitted it to him as soon as possible.

Shen Qing believes that after the withdrawal of Lightspeed Machinery Manufacturing Company, it will inevitably offend some people and enterprises, so it is necessary to prepare in advance, and must understand the potential enemies in the future in order to make the company develop better.

Therefore, Su Rui knew that the sponsor of the bicycle design competition was Meima Group, and he also knew what kind of company Meima Group was.

This Meima Group is indeed not simple, as the largest bicycle company in the world, its scale is also quite amazing.

Founded in 1921 and headquartered in Osaka Prefecture, Japan, Maxim Group has a history of more than 80 years, and its subsidiaries have spread to many countries in the world, and is a multinational group company specializing in the manufacture and sales of bicycle parts, vehicles, fishing tackle, skis and golf equipment.

In 2015, the Group's revenue was 751 billion yen, equivalent to 43.6 billion yuan, and the net profit attributable to shareholders was 6.88 billion yuan.

Bicycle parts and vehicles have always been the absolute main force of Meima Group's revenue, accounting for 80% of the total revenue, and the total revenue of the bicycle business in 2015 reached 34.8 billion yuan.

In the bicycle industry, companies that can achieve revenue of tens of billions of dollars are giants in the industry, and they are also giants in the market, and they have a certain market share in Zhenjie, and Meima Group can achieve a revenue of more than 40 billion yuan, which is enough to show how strong a bicycle giant Meima Group is.

It can be said that in the bicycle industry, Meima Group is indeed an extremely terrifying opponent, and it is also an existence that many peers dare not provoke.

The general bicycle company, after being targeted by the Meima Group, it is definitely a nightmare existence, if the Meima Group really malicious retaliation, it is worse than death, these companies can not last much time.

After all, Meima Group not only produces complete vehicles, but also produces bicycle parts, is the largest supplier of bicycle spare parts in the world, which is a great advantage, the general enterprises really can't help Meima Group, can not fight against Meima Group, in this industry, can not be afraid of Meima Group, there are only a few bicycle companies with the same energy.

Because of this, Meima Group can snipe the online sales of light-speed bicycles, and it is still easy to do it without letting light-speed bicycles be put on the shelves of offline channels.

Although, in the domestic bicycle enterprises, the energy of Meima Group can not be regarded as Tongtian, but in any case, Lightspeed Machinery Manufacturing Company is a newly established enterprise, there is no heritage, and there has been no cooperation with sales channels before, then these sales channels will naturally not offend the industry giant Meima Group for a small company, what choice will be made, it is naturally obvious.

What's more, in order to achieve its goal, Meima Group will inevitably give some benefits to these sales channels, so that they agree to refuse to accept lightspeed bicycles.

For the sake of these interests, as long as it is greater than the liquidated damages, then there is no reason not to do these sales channels, so that they can make good friends with the Meima Group, which is simply a double win, and the lightspeed bicycle has become a victim in this process, but these sales channels will not care, anyway, I don't know how many bicycle brands have disappeared in a year, and there is no shortage of the brand of lightspeed.

When these sales channels defaulted together, Su Rui and Shen Qing thought of Meima Group, and only thought of this possibility.

Later, after an investigation, it was determined that it was Meima Group that was playing tricks, and it was Meima Group that made these sales channels refuse to allow lightspeed bicycles to be launched on sales channels, which led to the joint breach of contract of these sales channels.

For ordinary bicycle products, when the offline sales channel is over, it means that the product is basically difficult to get up, if this enterprise is still an obscure small enterprise, then there is no chance to turn over, Meima Group does this, I have to say that it is a very ruthless approach.

Fortunately, Lightspeed Machines is not an obscure small business, and Lightspeed Bikes are not comparable to ordinary bicycles.

Therefore, the Meima Group took such a means to retaliate against the lightspeed machinery manufacturing company, and it is difficult to say what the result will be, but it may not necessarily succeed, and perhaps the lightspeed bicycle will fight a beautiful turnaround.

Su Rui and Shen Qing were not surprised at all by the methods of the Meima Group.

Shopping malls are like battlefields, and Meima Group is a competitor, if there are no means to use it, it is strange, this is too common in the competition, and they are not newcomers, so they naturally will not feel incredible, and they have long been accustomed to it.

However, Lightspeed Machinery Manufacturing Company is not a vegetarian, each of the subsidiaries of the Life Group has experienced strong winds and waves, and more cruel means than this have been experienced, and finally against all the wind and waves, it has broken out of many competitors and made all competitors become stepping stones.

Su Rui believes that companies such as Yongzhen Battery Company can do it, and Lightspeed Machinery Manufacturing Company can also do it, and Lightspeed Bicycle does have this ability.

After being maliciously retaliated by the Meima Group, Lightspeed Bicycle also lost the qualification to be on the shelves of offline channels, at least there is no way to do the first launch offline at the same time, and can only be put online.

Of course, the lightspeed bicycle is not completely unavailable on the offline channel, if you want, you can still cooperate with other sales channels, there are more than a few sales channels in the country, and there are some sales channels that are not controlled by the Meima Group, as long as you look for it, you can still find it, but in doing so, it is necessary to postpone the listing, and not to be listed according to the original plan.

After thinking about it, Su Rui and Shen Qing decided to temporarily abandon the plan to launch offline and make the first public offering online, because they really didn't want to postpone the listing.

The lightspeed bike has been preparing for so long, and now is the right time to do it, and if this momentum is missed, it will be difficult to have it again.

Therefore, Su Rui and Shen Qing decided to give up the opportunity to put on the shelves online and offline at the same time, but decided to list online, and they also believe that with the advantages of lightspeed bicycles, even if there are only online sales channels, the sales will not be bad.