Regarding the sales of Zhenxiang ice cream in supermarkets, Su Rui felt both surprised and normal. Pen ~ fun ~ pavilion www.biquge.info

Because Zhenxiang ice cream is indeed very attractive, as long as you eat it, you will never forget the taste.

In this way, the promotion point outside the supermarket for several days in a row will definitely attract a lot of people, and these people will become potential consumers of Zhenxiang ice cream.

When these people have tasted the free Aroma Ice Cream, they will be fascinated by the delicacy and will never forget it.

Therefore, when Zhenxiang Food Company puts Zhenxiang ice cream on the supermarket shelves, these consumers will definitely come to the supermarket to buy Zhenxiang ice cream after knowing this.

During the promotion period, these consumers can't eat enough, and they can only eat a small portion after waiting in line for so long, so they are naturally very dissatisfied, and they have been waiting for Zhenxiang ice cream to go on the market, so that they can eat enough, so that they can enjoy it.

Because of this, Zhenxiang Ice Cream was sold out on the first day it was listed in supermarkets.

However, because the popularity of Zhenxiang Ice Cream is not large, and only people who have seen the promotion point know Zhenxiang Ice Cream, and many people do not know Zhenxiang Ice Cream, and there are not many sales channels for Zhenxiang Food Company to cooperate, and only supermarkets in some cities have sales of Zhenxiang Ice Cream, and even the sales channel of convenience stores, Zhenxiang Food Company has not opened.

Because of this, Zhenxiang ice cream will only be popular in a small area, but the overall sales will definitely not be as good as other brands of ice cream, which is also a matter of no choice.

Regarding this, Su Rui naturally couldn't have been unaware, but he didn't care.

Because, he believes that as long as the people who have eaten Zhenxiang ice cream are satisfied, they all give a good evaluation, then there is no worry about no sales, good reputation is the best advertising, so as to attract more and more consumers to buy Zhenxiang ice cream, at that time, Zhenxiang Food Company does not need to seek cooperation with sales channels, these sales channels will naturally come to the door, and will give a very tempting, people's cooperation conditions.

Therefore, now Zhenxiang Food Company does not need to spend too much money to promote, as long as the quality of Zhenxiang Ice Cream is maintained, the sales will be better and better, and there is no need to do any advertising.

What Zhenxiang Food Company needs to do now is to prepare for mass production and be ready to increase the output of Zhenxiang Ice Cream at any time, so that it can quickly occupy the market, which is what Zhenxiang Food Company needs to do at present.

It can be said that the deliciousness of Zhenxiang ice cream is not worried about no sales, there is no need to worry about not being able to open the market, and the only thing to worry about is just not being able to increase production capacity.

Su Rui is convinced of this.

Because in the current food industry, many people are the same and will be deeply attracted, and Zhenxiang Ice Cream has this attraction.

Although the price of Zhenxiang ice cream is not cheap, it is not ridiculously high, and it is still within the range of most acceptances, and this is one of the prerequisites for Zhenxiang ice cream to become a mass product.

In many cases, price is the main factor that determines whether a product can sell well and become a mass consumer product.

If the price is too high, no matter how good the product is, it is difficult to become the choice of every consumer, and most of them will become a niche product or a luxury product because it exceeds the consumption level of most consumers.

Therefore, when it came to the pricing of Zhenxiang Ice Cream, Su Rui and Shen Qing thought about this issue and made a decision after some discussion.

Regarding the pricing of ice cream, he and Shen Qing had already determined it as early as when Zhenxiang Food Company was established and ready to develop ice cream.

At present, there is only one specification of Zhenxiang ice cream, and there is naturally only one price.

According to the selling price set by Su Rui and Shen Qing, the retail price of a Zhenxiang ice cream in the market is 12 yuan a piece, and the ex-factory price is 1 billion yuan a piece.

It can be said that 12 yuan a piece of ice cream is actually not cheap, but compared with some brands of ice cream, it is often 20 or 30 yuan of ice cream, or even higher, a 12 yuan Zhenxiang ice cream is not too expensive.

Of course, the main price of ice cream sales on the market is mainly concentrated within ten yuan, most of which are a few yuan a piece, and the sales volume of this grade of ice cream is the best.

It's just that although Su Rui and Shen Qing want to create a popular ice cream, they don't want to create a cheap ice cream, which is not in line with the positioning of Zhenxiang ice cream.

In fact, for many people, there is a psychology of cheap and not good.

In this kind of psychology, if the price is too cheap, it will make them feel that the taste of Zhenxiang ice cream will drop by a level, and even taste a little uneasy, but if the price is too expensive, it will make their taste sense have a better enjoyment.

Therefore, if the pricing is too high, it will reject many consumers with low consumption levels, but if the pricing is too low, sometimes it is not a good thing, and it will not significantly increase sales, but will reduce sales.

After considering this, Su Rui and Shen Qing decided to compromise and keep the price of Zhenxiang ice cream at a low and low level, so as to better attract consumers to buy.

Because of this, the market retail price of Zhenxiang ice cream is set at 12 yuan each, while the ex-factory price is 10 yuan per piece.

As for how much profit Zhenxiang Ice Cream can bring to Zhenxiang Food Company, it is still unknown, but the profit of a single Zhenxiang Ice Cream is very good, and the profit margin is still high.

While the taste of Essence Ice Cream is far superior to that of other brands, it does not mean that the manufacturing cost of Essence Ice Cream is very high.

In fact, the raw materials of Zhenxiang ice cream are almost the same as those of other brands of ice cream, all of which use the same raw materials, except for the maltose syrup, but it is this different maltose syrup that makes the taste of Zhenxiang ice cream several levels higher and becomes a delicacy that can bring people supreme enjoyment, which is a point that other brands of ice cream cannot match.

Therefore, in the production of Zhenxiang ice cream, the cost will not be higher than that of other ice creams, and the production cost is almost the same, without much difference.

In the ex-factory price of Zhenxiang ice cream as high as 10 yuan, the profit will naturally not be too low.

According to the current production of Zhenxiang ice cream, as long as the output is maintained at a certain amount, the profit margin can reach 70%, that is to say, the profit of a Zhenxiang ice cream is as much as 7 yuan.

This is also because Zhenxiang ice cream uses better raw materials, and in production, the audit is extremely strict, even if there is a little unqualified, it will not be put on sale, but will choose to eliminate it immediately, and will never enter the market, which leads to a somewhat high cost.