In order to produce the best ice cream, the ingredients used by Zhenxiang Food Company are of high quality. Pen "Fun" Pavilion www.biquge.info

If Zhenxiang Food Company only wants to maximize profits and make more money, then as long as some inferior raw materials are used and the requirements are reduced in all links, the cost will naturally be greatly reduced.

In this way, it is possible to achieve a higher profit rate of Zhenxiang Ice Cream, even reaching 80%.

It's just that if Zhenxiang Food Company really does this, the quality of Zhenxiang ice cream will definitely decline, and it will definitely not be as good as Zhenxiang ice cream made of high-quality raw materials, but the taste and texture are still better than other brands of ice cream, which is one thing for sure.

However, even if the use of inferior ingredients does not affect the taste and texture of the ice cream, Su Rui will not agree to do so.

Because of the inferior raw materials, it means that it is unsafe and unhealthy, and the ice cream made is definitely unqualified, even if it complies with the food safety law, it still has a certain impact on the health of consumers, and will leave some hidden dangers, which is inevitable.

For other food companies, most of them will be willing to use inferior raw materials if they can reduce costs without affecting the taste and texture of the food, or if the impact is not too obvious.

Although not every food company will do this, the company that does it will definitely occupy the majority.

Otherwise, food safety problems will not emerge in an endless stream, so frequent, and even some well-known food companies have many similar incidents, and there are more food companies that have not been exposed.

Save costs on raw materials, this is a choice made by many food companies, or other industries, only a few companies can insist on using good raw materials, which is the same all over the world, the raw materials of a single product are not valuable, but you can save a little, even if it is just a little bit, the production volume of the product is large, and the amount of savings is also very considerable, which can increase the profit margin a lot.

And for merchants who can't afford to make a profit, it's too normal to make such a choice, just take a small risk, you can get huge profits, this kind of thing many entrepreneurs will do.

It's just that other entrepreneurs will do this, it doesn't mean that Su Rui will be the same as the same people, and it doesn't mean that Zhenxiang Food Company will be the same as other food companies.

Therefore, in addition to the maltose syrup made of sweet fruits, other raw materials will also be made of high-quality raw materials, and some inferior raw materials will not be used in order to save costs, so as to produce some unqualified ice cream, which is impossible for this kind of thing to happen to Zhenxiang Food Company.

For this kind of thing, Su Rui attaches great importance to it, and it is also very strict, in other aspects, he can relax the conditions, but on the issue of food safety, he will never ignore the carelessness and definitely do it in accordance with the highest standards.

Because, the ice cream he wants to make is not only the most delicious ice cream, but also the healthiest and best ice cream, and he will never launch some unqualified ice cream that is harmful to health.

For Su Rui, as long as there is a profit, there is no need to desperately pursue too high a profit, which is more than worth the loss.

He always believes that if an enterprise only pursues profits and ignores the quality of the product itself, such an enterprise will not be able to do it for a long time, and it will bury the future of the enterprise because of short-term interests.

If a company wants to become bigger, stronger and longer, it must have strict product standards, and it must not do everything in order to save costs.

What's more, the profit of Zhenxiang ice cream is already very good, in the case of the ex-factory price of ten yuan, the production cost of Zhenxiang ice cream is only 3 yuan, which also includes the cost of taxes, transportation, inventory, etc., that is to say, every time an ice cream is sold, Zhenxiang Food Company can make a profit of 7 yuan, such a profit, is already very good.

An ice cream earns 7 yuan, which seems to be nothing remarkable, but if the sales volume is large, the profit is very considerable.

If the annual sales of Zhenxiang ice cream can reach 1 million, the annual profit will be 7 million yuan, if the annual sales volume can reach 10 million, the annual profit will be 70 million yuan, and if the annual sales volume is 100 million, the annual profit will be 700 million yuan, which is a very amazing profit.

For the sales target of Zhenxiang Ice Cream, Su Rui has set it at the beginning, that is, within one year of its launch, the total sales volume will exceed 100 million, which is the goal he set for Zhenxiang Ice Cream.

100 million pieces of Zhenxiang ice cream can bring 1 billion yuan of revenue and 700 million yuan of profit to Zhenxiang Food Company.

If Zhenxiang Food Company can achieve this level, it is already a big company in the ice cream market, and it can be regarded as a firm foothold in this industry.

In the first year, the total sales reached 100 million, which is definitely an easy goal for a newly launched ice cream product, and even more difficult for a newly established food company to achieve this goal.

Not to mention a food company that has just been established, even if some well-known ice cream companies launch new products, it is difficult to achieve a total sales of 100 million units in the first year.

However, this goal seems huge, but Su Rui believes that Zhenxiang Ice Cream can achieve this goal, and he believes that Zhenxiang Ice Cream can not only achieve this goal, but also can easily achieve it.

For other companies, if they want to achieve this sales target, the only way is to increase promotion efforts and promote at any cost, and there is still a chance to complete it.

It's just that Su Rui doesn't plan to do this, and in fact, Zhenxiang Food's investment in promotion is not high, and the future budget is extremely low, so it is impossible to increase sales through advertising bombardment.

Because he believes that the delicious taste of Zhenxiang ice cream is enough to achieve this sales target.

Selling 100 million pieces of such delicious ice cream in a year is only a small goal, and if you can't even do that, it would be really incredible.

For this point, Su Rui is full of confidence to complete, and the sales volume of 100 million in the first year can really only be regarded as a small meaning.

Judging from the sales performance of Zhenxiang Ice Cream after its launch, it can be said that the completion of this sales target is just around the corner, and the final sales of Zhenxiang Ice Cream are likely to far exceed 100 million.

After all, 100 million sales, this is just a small goal of Zhenxiang Ice Cream, of course, it is not difficult to achieve.