Chapter 277: Advertising
After returning to the company from Yutian Group, Shen Danqing was thinking about a problem, in fact, what he just said in passing made him think of a key issue.
It's as if you'll have to do it all over again, and that's a real problem. But is it really like an ordinary company that relies on advertising? Even Shen Danqing himself put a big question mark in his heart.
As always, whenever something important happened, Shen Danqing sat on the recliner in the office and fell into deep contemplation.
After a few hours of thinking, he finally came up with a brilliant idea. That's the movie version of the Smart Life Project, which is a TV commercial for the life of a smart man in the future. Like the previous smart factory, it is a further smart life commercial, but the protagonist is Changsheng Investment Group, not a certain actor.
The more Shen Danqing thought about it, the more feasible he felt, which not only promoted Changsheng Investment Group, but also made a very convincing advertisement for the products of Changsheng Investment Group.
Filming this commercial is equivalent to making a futuristic sci-fi movie. To be honest, even the future of 2017 has not been reached, or some of the exclusive technologies of Changsheng Investment Group are missing.
The storyline has to start with the fragments that are closely related to people's daily life, to put it bluntly, it is food, clothing, housing and transportation.
Our interpretation of word by word, first of all, "clothes", is not simply to buy a piece of clothing in the mall, but to add online electronic shopping.
Two convenient ways. The first is the traditional shopping mall, the user has a fancy to a certain piece of clothing, after trying it on, it is very satisfied, after payment, there is no need to take it away immediately, the mall will deliver it to the door. It seems that ordinary shopping malls can do it, but the main promotion of Changsheng Investment Group is a service attitude problem: customer first.
The second is the key, users do not need to go to the mall, they can place an order on the Internet, and then the courier will deliver it to the door. The focus here is on the integrity of the business principles of Changsheng Investment Group. There is also the concept of online shopping, which appeared for the first time in the nineties. There are a lot of articles to be done, such as Changsheng Investment Group's unique cloud personal system, the most advanced optical fiber network communication technology, AMOLED screen desktop computers, which can be said to be black technology and so on.
The word "food" is a public platform model like Meituan and Dianping in later generations, and it is also an online order, focusing on describing convenience and diversity, and many foods that people usually rarely taste can be ordered on the Internet and then delivered to the door by couriers.
The word "live" focuses on smart homes, such as smart access control, smart lighting, high-tech household appliances and so on.
"Xing" is, of course, the Tang Dynasty car. However, there will be a little exaggeration, and the Tang Dynasty car will be beautified into an intelligent unmanned car, and the way is very easy, it is a larger remote-controlled car.
From the above picture, it can reflect the scientific and technological strength and economic strength of Changsheng Investment Group. It is a disguised self-promotion that gilds the product.
Shen Danqing believes that as long as there is this advertisement, it will definitely be able to make Changsheng Investment Group famous.
If you want to shoot this advertisement well, transportation is indispensable, so Shen Danqing immediately picked up the phone and called Guo Dong, but unfortunately no one answered after a long time. Now Guo Dong has become a busy man, and he rarely stays in the office at all.
The phone was not answered, Shen Danqing looked at his watch, and found that he was about to get off work, so he turned off his heart and immediately rushed to Changsheng Seiko. Forget it! Tomorrow, I will go to Changsheng Seiko to find Guo Dong in person!
Taking advantage of this time, Shen Danqing thought about it again. Mainly recalls Tencent's smart life advertising,Let him think of some key black technologies,Like:Everywhere glass display,Dining table,Vanity mirror,Car glass windows, etc.,There are3D projectors,This thing has the strongest black technology attributes,There is a feeling of uncertainty。 There is also a smart ID card with fingerprint authentication, after eating in a restaurant, I have seen the bill on the glass table, and I have paid with a press of my finger on the table. You don't need to pay the bill from the waiter, just lift your legs and go.
The most important thing is to come up with a super dick advertising slogan: Changsheng Investment Group, a provider of smart life in the future. This advertising slogan, which is shown once at the beginning and once at the end, will definitely leave a deep impression on the audience.
"Boss, it's off work. Just when Shen Danqing was desperately imagining the future life scene, Secretary Liu came in and said to him.
"Ahh As the boss, he doesn't need to clean or anything, he can just lift his feet and leave, and naturally someone will help him clean and tidy up.
When I got home, the little girl's mother and daughter hadn't come back yet. Now that Shen Qian's little guy is a child star, sometimes if he has to film, he will have to go home later.
Shen Danqing planned to visit the crew, and he can be regarded as an actor's family and friend group. Today's digital movies are no longer possible to be released in Europe and the United States, so there is a lot less attention, and Shen Danqing no longer consults on this matter.
Today's China seems to have returned to the era of closed economy in the 70s. However, there are also essential differences, for example, the market economy will unswervingly go on, the level of science and technology has also been significantly improved, and people's material living standards have improved even more.
In order to cope with this change, the central government has decided to increase investment in infrastructure construction, the most important of which is transportation, as well as agriculture, forestry and water conservancy. Of course, the most important basic investment, in terms of electricity, has increased investment, and small hydropower stations are being built all over the country. This is mainly due to the fact that the key equipment of thermal power generation has been banned from being imported by Europe and the United States, which is a helpless solution.
Some people may say, doesn't Changsheng Investment Group have gas turbine generator sets? Why not take the opportunity to sell them?
Indeed, Shen Danqing had already considered this problem, so when he learned that the gas turbine generator set had entered the final stage of commissioning and would soon be ready for use, he greeted Spring Trading Co., Ltd. and asked them to sell this high-value commodity to the power department. Yes, strictly speaking, it is also a commodity, although it is a little larger, so it is also sold by Spring Trading Co., Ltd. This leads to an interesting incident.
After getting this task, Spring Trading Co., Ltd. sent Wang Yuanliang, the manager of the business department, to lead two assistants to Changsha Industrial Park for a field trip to understand this big guy. They need to understand the detailed technical parameters, but also to take pictures on the spot, this important industrial equipment, can not be sold just by lip service, without some dry goods.
Although Wang Yuanliang is a business manager, he is actually a hairy boy who has just taken off his fluff on his mouth, and Changsheng Investment Group is a young company, so young cadres account for the majority.
After a few days of inspection and study in the Changsha Industrial Park, Wang Yuanliang took two assistants on a flight to the capital. This time, they went directly to the State Power Company to promote it, which is a vice-ministerial-level enterprise directly under the management of the Ministry of Water and Power, which is commonly known as a central enterprise. That's a real behemoth. It has full authority to manage all power stations, power plants, and transmission networks in the country, and employs more than 2 million people. Later, the State Grid, which was split into one of the five companies, was ranked second in the world's top 500, which shows how big it is.
Although the State Power Company also has a gate post, because there are too many people entering and leaving, people like Wang Yuanliang who came in a Mercedes-Benz are not in the ranks, so they were able to enter the interior of this large company. Of course, Mercedes-Benz is rented from the Tang Dynasty Hotel Beijin Chaoyang store, and the five-star hotel Mercedes-Benz and Rolls-Royce are the basic configurations, but the Tang Dynasty Hotel will not be available in the future, and the state prohibits entry is one of them, and Changsheng Investment Group itself is about to build a car, and there is no need to spend money to buy other people's cars.
Wang Yuanliang and the others arrived in the lobby of the office building, and directly found the staff at the front desk and asked: "Hello, we want to find your procurement supervisor, I don't know how to go?"
This front desk staff is an unmarried little girl, Wang Yuanliang's young and handsome appearance, luxuriously dressed, and polite behavior, immediately won the favor of the little girl, she smiled shyly and said: "I'll take you there!" This is good, it is good to have good looks, and I didn't ask them what they were doing and took him directly.
When she arrived on the third floor, the little girl pointed to the door of the purchasing department and said to Wang Yuanliang: "This is it, you can go in and contact yourself!"
"Thank you!" Wang Yuanliang bent down and thanked him. It was just such an ordinary etiquette, and the little girl was so ashamed that she immediately turned her head and ran away, needless to say, her face must have been as red as if she had been rubbed. The little girl's family is easy to be shy, but fortunately she brought them here without interrogation. If you change your aunt, it will definitely not be this result.
Wang Yuanliang smiled and walked into the office, business is important, and besides, he has also started a family, and he has no capital to pursue the little girl. Changsheng Investment Group has a moral score system, and private losses such as finding a lover and a mistress will be directly deducted as a negative number. Of course, behavior like Li Zhengyu's is not counted, and the two companies in Hong Kong do not implement a moral score system, but a system similar to that of a professional manager, and the so-called whip is beyond the reach of such a situation.
When Wang Yuanliang and the three strangers came in, a staff member came up and asked, "Who are you looking for?
"Hello, we are looking for your leader to discuss business. Wang Yuanliang hurriedly replied with a smile on his face.
"Then you come with me!" The staff member saw that they came directly to him, thinking that there was an appointment, and took them directly to the leader's office without further questioning. It all happened so coincidentally, and it went smoothly and tightly.
Wang Yuanliang pushed open the office door and walked in, and saw a man in his forties who looked like a leader, who was working, he knocked lightly on the door a few times, and the man finally looked up and noticed him. I asked him in surprise, "Is there something wrong?"
"Hello, I am the business manager of Spring Trading Co., Ltd., my surname is Wang, and this is my business card. Wang Yuanliang stepped forward to him with a smile on his face, and presented the business card respectfully with both hands.
The man took the business card and looked at it, and then said to him in surprise: "Young man, you are in the wrong place! No wonder he suspects that they are large companies in ministries and commissions, and they usually deal with enterprises or local governments directly, and no trading company has ever come to him.
…… To be continued