The pricing of the new battery, considering the battery capacity, is not high at all.

Without considering the volume and weight, if other battery manufacturers are allowed to produce batteries with this battery capacity, 200 yuan a piece, I am afraid that the factory will be lost.

Because, according to 12V/50AH, its production cost is much higher than 200 yuan, such a factory price, is undoubtedly a blood loss.

However, for Yongzhen Battery Company, if the new battery technology is used to produce this kind of battery, the actual production cost is lower than that of ordinary batteries, and in the case of doubling the battery capacity, it is lower than the production cost of ordinary batteries, which is the biggest highlight.

This means that Yongzhen Battery Company produces this new type of battery, and its production cost is lower than 12V/20AH, which is lower.

Because of this, the price of 200 yuan can only be regarded as a loss sale in other manufacturers, but in Yongzhen Battery Company, it can have a lot of profits, and it can be sold at a loss, which does not exist.

According to the actual production cost, when the output reaches a certain level, the production cost of this battery is only 80 yuan, and the 80 yuan includes the cost of raw materials, labor costs, equipment wear and tear and transportation inventory, and even taxes and publicity costs have been included.

Of course, the main thing is that Yongzhen battery company does not plan to invest too much publicity costs, on average, the publicity cost of this battery will not exceed one yuan, and the larger the sales, the lower the average cost will be, the sales volume is high to a certain extent, the average cost may not even be a few cents, or even a few cents, and this battery does not need any publicity, as long as a press conference is held, some data is publicized, it is enough to make this battery popular, it can be known to everyone, and it does not need much publicity cost.

Because of this, the actual production cost of the new battery is very low, and the maximum will not be 80 yuan, and when the output is high to a certain extent, the production cost can be reduced further.

200 yuan a battery, including taxes, the cost is not high only 80 yuan, which means that for every battery sold, Yongzhen Battery Company has a profit of 120 yuan, if it is a group of five, the profit is as high as 600 yuan, which is already 60% of the profit margin, and it is also a profit margin that ordinary batteries cannot achieve.

For other manufacturers, it is possible to sell a battery, and the actual profit may only be a few yuan, at most only ten or twenty yuan, and it is not possible to get a profit margin of 60% at all.

Therefore, the profit margin of this new type of battery is still very high, which is enough to provide enough profits for Yongzhen Battery Company.

The most important thing is that the market demand for this new type of battery is very large, which is the most important point, if there is no market, then even if the profit margin is high, it is useless, what cannot be sold will not create profits, only a large enough market can provide enough profits, there is no doubt about it.

As for the market for electric vehicle batteries, whether it is big or not, it must be very large, and there is no doubt about it.

The new battery with so many advantages can naturally get a share of such a huge market, and even become the mainstream battery, which also ensures that the sales of this new battery will be guaranteed, so as not to worry that there will be no sales, there will be no profit, this situation is unlikely to happen in the new battery.

In fact, Su Rui is very confident in the market sales of new batteries.

According to the judgment of some professionals, the sales volume of this new type of battery will be higher and higher after it is launched on the market, and when it matures, the annual sales volume will not be less than 100 million.

That's right, not 100 million yuan in revenue, but 100 million in sales.

What kind of concept is 100 million batteries, according to a calculation of 200 yuan, this can provide Yongzhen Battery Company with 20 billion yuan of revenue, and the profit can also reach 12 billion yuan, which is only the value created in one year.

In fact, Su Rui believes that the annual sales of this new type of battery in the future will be more than 100 million, which is only a minimum estimate.

In terms of the advantages of the new battery, as long as the output can keep up, it is no problem to sell two or three billion yuan that year, which can create a revenue of 400 to 60 billion yuan, and the profit can also reach 24 billion yuan, and even the sales volume is more than that.

Of course, if you want to achieve this goal, it will naturally not be possible to complete it in a year.

It takes a lot of time to promote and expand the scale of new batteries in the early stage, and it is conservatively estimated that it will take two years to have this kind of sales, that is to say, it takes a year to accumulate advantages, and then in the second year, it can reach an annual sales volume of more than 200 million, or even 300 million, or even higher sales.

If it only takes a year to reach this kind of sales, then this new type of battery is really unprecedented.

However, Su Rui believes that the new battery is much stronger than the ordinary battery on the market, has too many advantages, and is cost-effective enough.

In this way, there is no need to worry that there will be no market for new batteries, and the entire electric vehicle battery market will become a market for new batteries.

As for how to promote the new battery, all consumers can know that this does not need to be re-re-Surui, and even Yongzhen Battery Company does not need to do anything for this.

Because, as long as the electric vehicle manufacturers get this new type of battery, and use in their electric vehicles, will inevitably vigorously promote, only in this way, these manufacturers will have a big enough advantage, can be one step ahead, the market share of competitors to snatch over, in order to seize the opportunity, they will inevitably work hard to promote the new battery, this is a certain point, will be more attentive than Yongzhen battery company.

Therefore, under the promotion of these electric vehicle manufacturers, no one will know about this new type of battery, and it is guaranteed that it can be known to everyone in a short time.

It can be said that in the near future, the only thing that can limit the sales of new electric vehicle batteries is not the size of the market, nor the success or failure of promotion, but the production of new electric vehicle batteries.

Therefore, Yongzhen Battery Company is trying its best to increase production before this situation appears, so as to ensure that the sales of new batteries will be higher and higher, and finally gradually occupy the battery market.

Whether the new electric vehicle battery can succeed or not, Su Rui has never thought about this problem.

Because, he doesn't think it will fail, and there is no possibility of failure, unless it is an internal problem of Yongzhen Battery Company, which involves a new type of battery, in addition, there is no possibility of failure.

However, Yongzhen Battery Company is running well, and the development prospects are also very good, there is no internal problem at all, and the new battery will not have the possibility of failure.