Regarding the pricing of the new battery, Su Rui and Shen Qing have already decided.

First of all, he will not let the ex-factory price of the new electric vehicle battery be too high, resulting in the final retail price exceeding the average consumer consumption level, which is a situation he does not want to see.

Now an electric car, most of them are three or four thousand yuan, and some small brands and copycat brands are only sold at more than two or three thousand yuan, if the battery price is too high, it will lead to a significant increase in the retail price of electric vehicles, which will lead to consumers will not be able to buy, or reluctant to buy.

Regarding this, it is not what Su Rui wants, he doesn't want to lose this part of the market, this is the largest market, and the high-end market does not have much demand.

Of course, he doesn't want to price too low, if he does this, it will only cooperate with the good development of the industry and the market, and even lead to the collapse of the entire market, which will cause a chain reaction like an avalanche, and the consequences are also very serious.

Because of this, Su Rui wants to maintain the basic order of the market and the industry, and then develop slowly, and then gradually expand the market share, rather than making the market chaotic all at once.

This way, the ex-factory price of the new electric vehicle battery, naturally not too low, so as not to cause too much impact on the ordinary battery, should be appropriately raised the ex-factory price, at least higher than the ordinary battery, in this way, can not only meet the consumption level of consumers, but also will not cause too much impact on the market.

Of course, it is inevitable that the market retail price of electric vehicles with new electric vehicle batteries will be higher than that of ordinary battery electric vehicles.

But as long as the retail price is not too high, such as two or three hundred yuan, or five or six hundred yuan such as price increases, I believe that most consumers are very happy to spend two or three hundred yuan more, so that the cruising range has increased by 50 percent, or spend five or six hundred yuan more, so that the cruising range is more than doubled.

Such a price increase is still acceptable for an electric car of several thousand yuan, as long as the mileage is significantly improved, consumers will be willing to pay.

Therefore, Su Rui and Shen Qing decided the pricing of new electric vehicle batteries based on the market price, with a slight increase.

This time, Yongzhen Battery Company is ready to launch a new electric vehicle battery, there is only one specification, that is, a single battery is 12V/50AH, not a group of how many components are sold, but can be freely combined by manufacturers, such as three batteries composed of 36V/50AH, four batteries composed of 48V/50AH, five batteries composed of 60V/50AH, and six batteries composed of 72V/50AH, manufacturers can according to actual needs, to form electric vehicles with different battery capacities.

There is only one specification, and there is only one ex-factory price, that is, a 12V/50AH battery, and the ex-factory price is 200 yuan.

Now many electric vehicle batteries are made of five batteries composed of 60V/20AH specifications, if this new type of battery is also in accordance with this, that is, five batteries composed of 60V/50AH, then the cost of electric vehicle manufacturers to purchase batteries is 1000 yuan a group, which is more expensive than ordinary batteries.

It can be said that the pricing of this new type of battery, the ex-factory price of 200 yuan, is equivalent to the market retail price of 12V/20AH ordinary batteries, which refers to the regular brand of batteries.

The difference is that the ex-factory price of the new battery is equivalent to the market retail price of the ordinary battery, but this is compared with the new battery of 12V/50AH and the ordinary battery of 12V/20AH.

However, if Su Rui really prices according to the battery capacity, the price will be increased to 500 yuan, in this way, the factory price of a group of 5 batteries is 3000 yuan, which is equivalent to the price of an electric car, and if it is in the hands of consumers, it will definitely exceed 3000 yuan, which is equivalent to an electric car at least needs to increase in price by more than 2,000 yuan to ensure profits.

A battery of about three or four thousand yuan will increase the price by two thousand yuan at one time, which is unacceptable for most consumers, even if the mileage is doubled, it is unacceptable.

This kind of pricing is only acceptable to a small number of people, and it is destined to become a product with a small market.

For such a thing, Su Rui naturally couldn't accept it.

Therefore, the price he gave to the new battery is that the factory price is equivalent to the retail price of ordinary batteries, so that the production of electric vehicles, and then in the hands of consumers, at most only a few hundred yuan in price, but it can be more than doubled the mileage, which is absolutely acceptable to consumers, and it represents a huge market.

The most important thing is that this price is very cost-effective, at least higher than ordinary batteries, which will have an impact on the electric vehicle market, but not too much impact, and it is still within the affordable range.

In this way, Su Rui and Shen Qing determined the price of the new battery, which is a 12V/50AH battery, and the factory price is 200 yuan.

After the price was decided, it was announced that electric car manufacturers were about to go crazy, the price was much lower than they imagined, not even half, this is definitely not an exaggeration, before the price came out, these manufacturers thought that the price would be very high, at least 500 yuan a, the current price, not even half.

It can be said that if the new battery launched by Yongzhen Battery Company is really as powerful as a sample, it will be equipped with 200 yuan.

I believe that these large and small manufacturers will not miss this kind of battery, and will vigorously launch it, making it the most common battery model, and gradually phasing out the original ordinary battery, which is an inevitable process, and in the same way, the electric vehicle in the hands of consumers, when replacing the battery, will also consider replacing this new type of battery.

Although the price of the new battery is higher, it is more worry-free, and there is no reason not to use it, which is true for consumers and manufacturers.

Of course, the manufacturers of electric vehicles will be crazy, but the manufacturers of electric vehicle batteries are like mourning, all of them are like great enemies, they know that such a price is a great disaster for them.

What Su Rui said before will not have too much impact on the market refers to the entire market, not these companies that produce batteries.

It can be said that these manufacturers of electric vehicle batteries will inevitably undergo a complete reshuffle, most of the manufacturers will be eliminated by the market, only a small number of manufacturers can barely survive, and can only do low-cost and low-profit market, this situation has been doomed, unless the introduction of the same technology battery, it is possible to change the situation.

Because of this, after Yongzhen Battery Company announced the price, these battery manufacturers will be like mourning, and there are not many opportunities left for these manufacturers, or it will not be long before they need to be forced to leave the industry.

On this point, Su Rui knows that it will happen, and as for when it will happen, it depends on the production of new batteries.

However, he will not be too touched by the fate of these enterprises, and he will not stop the plan to launch new batteries for their sake, which is impossible.

No matter what industry is good, the update and application of new technologies will be accompanied by a large number of backward enterprises to be eliminated, which is unavoidable, do not want to be eliminated, we must walk in the forefront of the industry, launch better products, in order not to be eliminated out, in order to lead the industry.