Chapter 15 Recruitment
If you want to build all these online stores, there are some things that must be considered.
If you want to make real money, you must be able to do a one-stop process from product production to sales terminals.
If you sell someone else's product, then the profit will be greatly reduced.
Mu Yuchen couldn't think of the professional player who started the trend of retiring professional players and selling cakes in later generations, and that was also the founder and captain of Huaxia Duota's first world championship winning team.
After the great god retired, the video did well, the online store also opened well, and then he made a personal clothing brand, opened a company, and earned tens of millions of dollars a year, and some people even said that he earned hundreds of millions of dollars a year, a proper winner in life.
But now that Mu Yuchen is back, he has decided to take the path of the great god, and as for whether the great god can still have a way to go, he can only resign himself to fate.
Of course, he doesn't need to be in a hurry to do all this now, and he is not in a hurry to build his own brand.
Anyway, whether it's a video or an online store, the traffic in the early stage will not be too large, and those things of the brand are things that need to be considered only when the scale of the online store becomes larger.
So for Mu Yuchen, now is the period when he accumulates grain, and he will slowly develop it first.
But there is one thing that I can't wait for.
It's already mid-April, and the weather in the mountain town is slowly starting to get hot.
The milk tea business in these universities in Shancheng has obviously been affected to a certain extent.
A cup of warm milk tea is very attractive to students in the cold wind, but for people who are not so cold, the attraction is much less.
In addition, milk tea has also appeared for more than a month, although Mu Yuchen has added several flavors, it is still inevitable that people will be a little aesthetically fatigued.
At least some people who originally had a cup of milk tea a day have changed it to one cup for two days or even one cup for three days.
The sales of milk tea have fallen by at least 10 percent recently, and Tang Xiru is very anxious.
Mu Yuchen had long thought of this situation, but at that time he thought that it would be difficult to sell milk tea in cups.
But I didn't expect that due to the role of the direct sales system, the sales of cup milk tea have always been very good, and now they are in short supply, but there is a problem with the milk tea.
This problem, in fact, is also very easy to solve, as long as you launch a few drinks suitable for drinking when the weather is warmer, which is also brewed or freshly squeezed, you can do it.
Of course, there are also cost and price issues to consider.
Because milk tea is only sold for three yuan a cup, the price of the new product launched cannot be too high, after all, it is sold in universities, and the groups targeted are college students, and it cannot exceed five yuan at most.
Otherwise, wouldn't it be a good choice for someone to buy a two-and-a-half-dollar bottle of black tea, or a three-dollar Coke? Why do you have to drink your expensive water-mixed drink?
Therefore, what new products to launch is something that Mu Yuchen needs to consider carefully.
Of course, it's not just him who needs to be considered, but also the R&D personnel he plans to recruit.
Milk tea also needs R&D personnel, otherwise, where will there be so many new varieties in those milk tea shops.
Mu Yuchen didn't plan to recruit some laymen to do this, he planned to directly find one or two people who had been doing this job for a while.
In fact, there are really not many tricks that can be played with milk tea, including other drinks, and those messy varieties of brand power, if you want to say how much difference the taste can really be, it must be nonsense.
In the end, this thing is more about influence, and to put it bluntly, it is publicity and sales.
The reason why Xiangxiangpiao can defeat all competitors in the future and firmly sit on the top spot in the milk tea industry is because they have found their own positioning and made suitable advertisements.
Even if the competitor Youle invited the superstar to endorse and made an advertisement as pure as a movie, but before Xiangxiangpiao's "more than 300 million cups are sold a year, and the cups can circle the earth when connected", it was also a chance to retreat and have no power to fight back.
And now, this advertisement has been made, and the leading image of the Xiangxiang Piao milk tea industry has also been confirmed, and no brand can confront it head-on.
Even Mu Yuchen, a reborn person, can only find another way, adopt direct sales, and shrink in the southwest corner in an attempt to develop.
Despite this, Xiang Xiangpiao also directly killed it, and the establishment of a wholly-owned subsidiary in Rongcheng means that Xiang Xiangpiao has regarded the western market as its own sphere of influence.
In this case, Meizizi milk tea and fragrant fragrance will be directly opposite sooner or later.
However, Mu Yuchen has already thought about the positioning of his milk tea, he is a very lazy person, and racking his brains to think about advertising words is not his style.
Therefore, he plans to directly take the advertising words that his opponents will use in a few years and compete with them.
He believes that at that time, it will be a contest between the future opponent and the current opponent, and the future opponent will also have the bonus of the most popular variety show title in China in the future.
If even the future opponent of the most popular variety show title bonus can't make a little cheap on the current opponent, it can only prove that the opponent is too strong, Mu Yuchen really can't fight, and can only admit defeat.
However, even if he admits defeat, being able to become Xiangxiangpiao's opponent also proves that Meizizi has a certain status in the industry and can make a lot of money, which is enough.
Anyway, by then, Mu Yuchen's industry has already done a lot, enough for him to be a rich man for a lifetime, even if he can't defeat Xiangxiangpiao, he doesn't care.
It's a salted fish, and enjoying life is the most important thing.
Mu Yuchen confirmed his idea, and then started recruiting online.
First of all, he checked what the salary of normal milk tea R&D personnel is.
This is difficult to find, and it took him a lot of work to find out such a half-clawed information.
The monthly income of a senior milk tea R&D engineer generally does not exceed 6,000 yuan.
This money is not much, as long as he can bring a few mature and popular drinks to promote the sales of milk tea stalls, it is still worth it.
As a result, Mu Yuchen has posted recruitment information all over the country, on websites related to milk tea, as well as on some recruitment websites.
Recruit 1-2 senior milk tea R&D engineers, who are required to be able to independently produce more than 10 kinds of mature beverages and have been in the industry for more than two years.
Treatment: monthly salary of 5,000 during the probation period, two months, monthly salary of 7,005 after regularization, buy five insurances and one housing fund, wrap up, enjoy paid annual leave and a group trip once a year.
Work location: Mountain City.
Do Not Disturb is not acceptable to this workplace.