Shi Yuzhu has always been very incomprehensible why the current online game company does not make full use of the abundant resources at hand. Especially Lin Feng's "second shijie", until now, except for charging with point cards, there is no income. With hundreds of millions of registered users and the highest number of online users exceeding one million, this is a huge "wealth" in Shi Yuzhu's view. And this "wealth" can definitely be turned into real wealth.

There is no order to learn, and the one who achieves is the first. Since Shi Yuzhu has a tireless appearance, Lin Feng is also happy to be a "three-good student" and ask this marketing freak for advice.

"Lin Dong, I think that with the current popularity of "Plants vs. Zombies", you can sell its advertising time, such as after the player fails to complete the level, or after the success of the level. Also, you can develop merchandise, such as undershirts with plants or Q versions of zombie avatars, or other lifestyle products. Also, the three 'goddesses' you launched can be made into adult dolls based on them, and I heard that in some parts of Japan and Taiwan, this kind of puppet is very popular. Shi Yuzhu said a lot of ideas in one breath.

Lin Feng listened, pondered slightly, his heart brightened, and he admired Shi Yuzhu's means of squeezing money even more.

"Also, you can authorize some factories to produce these undershirts and the like," Shi Yuzhu and Lin Feng talked about it. This discussion had a great impact on Lin Feng, and it also quietly changed Lin Feng's perception of advertising and marketing.

"Lin Dong, we'll see you next time. The two people who chatted happily said goodbye.

"Shi Dong, goodbye. Miss Shi, go slowly!" Lin Feng sighed that he had gained a lot today. You can indeed learn a lot by chatting with these famous people, and it is better to communicate with these famous people more when you have the opportunity in the future.

Soon after the trio separated.

"Dad, why are you so enthusiastic about guiding Lin Feng?" Shi Jing didn't understand why his father Shi Yuzhu was so enthusiastic and working so hard to guide Lin Feng today.

"Hehe, we are partners, not to mention a gesture. Shi Yuzhu smiled faintly.

"Hmph, it's no good. His development is his family's business, and it has nothing to do with us. Shi Jing said unwillingly.

"You, you just don't have a long-term vision. Shi Yuzhu shook his head and accused Shi Jing softly, "It's true that this time I didn't get any benefits for us, but we can win his favor." No matter what happens in the future, he will always miss how good we are to him today. Besides, even if I don't call him today, someone will guide him sooner or later. ”

"Hmph, what do we want him to read!" Shi Jing was still unconvinced.

Shi Yuzhu shook his head helplessly, his daughter is good at everything, but she is too proud and spoiled by herself, but fortunately, she is still in her prime, and she can work hard for her more.

Lin Feng, will the future belong to you?--Shi Yuzhu was a little embarrassed. Today's call is also to sigh Lin Feng's strong upward trend, this young man is growing up too fast, so fast that people are a little scared, and he has to take precautions.

"Second Shijie", Dingdang.com, fast-food restaurants, tomato.com, and clubs with more than one million members are all surprising achievements, and if he is given a few more years of steady development, he will surely surpass Li Ka-shing to become the richest man in China.

If you don't want to be an enemy of this kind of person, it's better to be a friend.

Now Shi Yuzhu doesn't know that Lin Feng is interconnected with many countries, otherwise he will be even more surprised and more shocked!

After Lin Feng returned to the company, he held an emergency meeting, and everyone made a detailed analysis of the various "gold absorption" jihua proposed by Shi Yuzhu.

After some detailed discussion, everyone made a decision.

At that moment, Lin Feng made a decision to develop peripheral products and asked Wu Zhaopu to contact downstream manufacturers. In this project, Lin Feng is not ready to make money for the time being, and focuses on expanding popularity and expanding the market, so quality first. However, the prototype puppets of Li Zhiyou and others, Lin Feng is not going to sell them, and they will be distributed in the form of rewards.

As for the advertising time in the game that Shi Yuzhu said, after careful study by Lin Feng and everyone, Lin Feng demarcated several advertising hours without affecting the player's normal game.

The advertising time of "Plants vs. Zombies" is divided into three levels: the first level of advertising, sponsored by special sponsors, the second level of advertising, the 5-second advertising time after the player's challenge fails, and the third-level advertising, the 10-second advertising time after the player's successful challenge.

However, when he arrived in Zuihou, Lin Feng suddenly thought of the chest advertisements on the uniforms of various football clubs in Europe, so he had a whim to sell the naming rights of the clothes on the zombies, and this was set as the top advertising time slot.

Everyone was amazed by Lin Feng's whim. In this way, the game adds some fun out of thin air. Think of a zombie wearing a well-known Shijie logo, being smashed one by one under the attack of plants, which will give people a different kind of pleasure.

As for "Legend", Lin Feng originally wanted to sell the naming rights of the newly added map, as well as the naming rights of three cities, but everyone opposed it in unison. Later, when Lin Feng thought about it, he was relieved. Indeed, if even the naming rights of the map and the naming rights of the three cities were sold, it would not be impossible. But in case the advertiser changes the manufacturer and changes to the new advertisement, how can many players adapt.

For example, it was originally "Li Ning City", but now it has suddenly changed to "Anta City", which makes players adapt, I am afraid it will cause a lot of trouble. However, this also made Lin Feng have an idea, so Wu Zhaopu announced on the official website that the naming rights of the two newly added cities, including Shabak City, will be owned by players who have occupied the city for more than a month. Lin Feng believes that this idea will definitely stimulate the enthusiasm of players even more.

"Lin Dong, then I'll go and publish an advertisement for investment promotion. After the discussion, everyone admired Lin Feng's mind, and was almost logically frozen by Lin Feng's jumping thinking, Wu Zhaopu hurriedly said.

"Well, go ahead. Lin Feng nodded. Just as Wu Zhaopu was about to go out, Lin Feng called Wu Zhaopu again.

"Mr. Wu, this investment promotion will take the form of advertising bidding. Lin Feng said.

Wu Zhaopu was stunned for a moment, and he didn't come back to his senses for a long time.

"Just like the annual gold resources advertising bidding meeting of CCTV, we are also in the same way, and interested manufacturers bid to obtain our four advertising spaces. Lin Feng explained.

"Lin Lindong, can you do this?" Wu Zhaopu looked dished. People do that because they are CCTV, what are we, it's just an online game company.

Everyone in the conference room also had the same thoughts as Wu Zhaopu, and sighed in their hearts that the boss was crazy, and he actually made an advertising bidding meeting, isn't this just a call for the board with the central station?

"Go ahead and announce it on the official website, and call me and the media to announce that we're going to have a press conference tomorrow. Lin Feng urged.

"Uh, yes!" Wu Zhaopu saw Lin Feng's expression and knew that this decision would not be changed again. While secretly complaining about contacting the media, Emperor Xiangshang prayed that tomorrow's press conference would not become a talking point for the company to be ridiculed by the industry.

Lin Feng was naturally clear about everyone's thoughts. To be honest, Lin Feng didn't have much confidence in this bidding meeting, but after a detailed discussion with Shi Yuzhu, Lin Feng had a new understanding of how to use the media and take advantage of the curiosity of the people.

If you follow the normal model, I am afraid that your company will have to spend money to advertise for investment. After all, this new investment advertisement is the first time for a game company, and no one has tried advertising in the game before, and no one knows how effective it is. It remains to be seen whether many manufacturers will take the risk of investing.

In this case, why don't you make a big fuss, and the best trouble is known to the whole country. Bidding for this game advertisement by yourself is definitely a topic of interest to the media. In particular, the game advertising investment, which is the first time in China, is a new thing. At that time, instead of spending money on advertising, the media will automatically help them publicize. As long as there are many people who pay attention, no matter how risky it is, manufacturers will try it.

Of course, the fundamental reason why Lin Feng dared to do this was Lin Feng's confidence in "Plants vs. Zombies". This casual game, with the highest number of online users exceeding 1.4 million and hundreds of millions of registered users, is such a huge potential customer base, Lin Feng believes that no one will ignore it. In particular, the vast majority of these hundreds of millions of registered users are young people, and the white-collar class accounts for a large share of them, which is a factor that attracts manufacturers.

In fact, as Lin Feng expected, many media showed great interest after learning that Lin Feng was going to hold a game advertising bidding meeting, and rushed to the press conference early the next day. Since Lin Feng's press conference was scheduled for 8 o'clock in the morning, many reporters didn't even eat early in order to be in a hurry, and when they arrived at the scene, many reporters complained that the press conference was too early. It's not a major national event, so why is the press conference so early.

Regarding the reporter's complaint, Lin Feng had expected it, smiled slightly, and clapped his hands.

More than a dozen waiters at the fast-food restaurant walked out with Chinese and Western-style fast food, serving Chinese and Western food to each reporter.

"Fellow journalists, it's still early, and I'm really sorry to let you come so early this time. This is a breakfast specially prepared for you at the next fast food restaurant, so please smile. Lin Feng smiled slightly.

"Hehe, then Xiexie Mr. Lin, oh, no, Lin Dong. "The reporters were already hungry, and with the fragrance of the smoke, they were naturally no longer polite.

"If it tastes good, please have the opportunity to give my fast food restaurant a few more words in the future and support the national brand!" Lin Feng specially held a press conference so early for this purpose.

Of course, there is another purpose. The so-called cannibalism is soft-mouthed, these reporters eat their own things, and they will always promote themselves to some extent, after all, they are not heartless entertainment gossip reporters.

"Everyone, eat slowly, I'm not in a hurry. And you are on business, and the leader will not blame you. Lin Feng quipped.

There was laughter in the audience.