The source of these negative comments is a big V user of Weibo.

Shi Lei completely read the comment article of the big V, sprinkled four or five thousand words, it is not purely to be black, the content is actually quite pertinent, mainly aimed at the judgment of the user's credit score setting in the summer plan.

The article says that Qixuan is extrapolating a large number of users.

The author believes that the current shared bicycle market seems to be booming, but in fact it is a new thing after all. Moreover, in the past year or so, in addition to the initial Qixuan and Chongbai, at least more than a dozen similar companies have appeared in the market, and all of them have received good venture capital.

As a result, there is already a surplus of bike-sharing in some major urban markets.

Among these dozen companies, there have even been two cases where the deposit cannot be returned. There are even four other companies that have experienced similar situations at different stages, but fortunately they have received new financing to prevent this situation from getting worse.

Here, the author emphasizes that the future bike-sharing market will definitely be crowded towards the two largest market players of Qixuan and Chongbai, and even he got some unconfirmed news that Ahri and Penguin have accelerated their layout in this market.

It cited data on Qiyue's Series A financing and flash D round financing, which he said were the precursors of Penguin's gradual penetration into Qixuan.

I have to admit that he has a very keen sense of smell in this regard, and without knowing the inside story, it is not easy to analyze this point from the financing situation of two companies related to Qixuan.

He then added that Ahri seemed to be interested in withdrawing from the Penguin competition for Qixuan, and instead sought secondary demand, and they had frequent contacts with Chongbai and the rest of the bike-sharing companies that were doing well. And if Ahri successfully acquires Chongbai, they will definitely eat the rest of the companies one after another, which is not a problem at all for the huge Ahri.

Although Qixuan currently occupies about 70% of the entire bike-sharing market, if Ahri is allowed to fully integrate the resources of several bike-sharing companies, it is equivalent to owning more than 20% of the market out of thin air.

Even, because of the addition of the Big Mac Ahri, the confidence of bicycle users will be greatly increased, and this market share is likely to quickly exceed 30%, or even 35% or more.

Under such circumstances, Qixuan launched such a summer plan.

Originally, this plan was regarded as Qixuan's strong response to Ahri's attempt to integrate the remaining market, but Qixuan made a stupid move.

The deposit is not required, of course, to attract more users to Qixuan, and even to directly carve up the market share of the rest of the company, including worship.

However, these users who are exempt from paying a deposit will be banned for life as long as they have any form of bad credit record. This will directly lead to great dissatisfaction among users, affecting not only a very small number of banned users, but also dissatisfaction with the original users, so that in the case of Ahri's strong entry into the game, they will switch to the arms of other brands.

What's more, the strategy of waiving the deposit for the first three times is a double-edged sword in itself.

While effectively increasing the number of users, it will also make more old users dissatisfied.

Why are they exempt from paying a deposit for the first three times they use the Qixuan bike? And the old users, those who have supported the Qixuan brand for so long, can't enjoy this policy? 200 yuan is not much, but it is a fair question.

Big V said that human beings have always had the idea that they do not suffer from a small number but suffer from unevenness, and unfair policies are likely to cause Qixuan to be at a great disadvantage in the competition for market share.

This will directly lead to Ahri's stronger attack, taking the opportunity to attract users and seize the market.

After this article was released, it was immediately forwarded and discussed by many people who care about the emerging industry of shared bicycles, and then, many public media, as well as self-media, have issued corresponding commentary articles.

The content is lackluster, basically ploughing the field again, digging hard to take out the ideas in the original article and amplify them, and then discuss them.

Under the continuous analysis, it has indeed sparked heated discussions about shared bicycle users.

On the entire Weibo, including the WeChat circle of friends he joined later, Shi Lei hardly saw too many people talking to help Qixuan, and one by one they only became more alarmist, and even said that this was Qixuan digging his own grave.

Shi Qiang just hung up the phone and called again, Shi Lei didn't wait for him to speak, he said: "I know about the things on the Internet, and I have also seen those comments." ”

Shi Qiang hurriedly said: "Shi Shao, the limelight is not right, no matter what happened in the past, there would be some positive comments, but this time, it seems to be a decline." A lot of shareholders called and asked if they could put the brakes on it?

"You didn't look for a public relations company, did you?" Shi Lei smiled, not seeming worried.

"Before I have time, didn't I want to communicate with you first? Several PR agencies took the initiative to contact us, saying that they could help us eliminate the impact as much as possible, and even two of them had already quoted. ”

"Very well, then let the PR agencies eat, we don't need them. ”

Shi Qiang was stunned for a moment, and then asked, "Shi Shao, do you have a countermeasure?"

Shi Lei nodded and said, "Actually, I can't talk about any countermeasures, just make an official interpretation of the policy of this summer plan." ”

"How do you interpret it?"

"Tell all users that this activity will officially start at 0:00 on July 1, and after the opening, as long as there is no deposit in the account, users will be considered new users of this event, and they can enjoy the benefits of no deposit for the first three rides. ”

Shi Qiang suddenly couldn't sit still, he got up from the chair impatiently, and said, "Shi Shao, this can't be done! There are still a few days before July 1st, if we make such an interpretation, there will definitely be a lot of people running on it at that time." And we don't have that much cash at all. ”

Shi Lei smiled very confidently and said, "So in the remaining few days, these users plan not to ride our bicycles?"

Shi Qiang didn't understand, and said: "That's definitely not going to happen, they still have to ride, but this ......"

"Since we still have to ride these days, there will be no large-scale run in these days. There are in and out, even if some users refund in advance, the company should be able to handle it, right?"

Shi Qiang thought about it seriously and said: "In the past few days, the refunds should all be users who have used less than three times a week, and the number of these users is about thirty percent." The company should be able to cope with it at the moment. ”

Shi Lei nodded with a smile, and said: "Then, what we have to face is a run on the night of June 30 within four hours from eight to twelve o'clock......

This time is based on the evaluation of Qixuan's user data, because considering the off-duty reasons, a large number of users must wait until they finish using the bicycle after work before returning the deposit.

"But even if it's only four hours, we can't handle it!"

Shi Lei said speechlessly: "Why do you think about the worst things? You tell me, if it's you, you have the habit of using a bicycle every day, or if necessary." So, after only three waivers of the deposit, and the fourth, at most the Fourth of July, they have to pay the deposit again, in just three days, why do they want these 200 yuan? Isn't that a problem for themselves?"