Regarding the "Zhenxiang" brand, Su Rui attaches great importance to it.

In the enterprise, there is a saying: "third-rate enterprises do products, second-rate enterprises do brands, and first-class enterprises do standards." ”

For many ambitious enterprises, they all want to become a first-class enterprise that does standards, so that in the industry, they have the greatest voice and influence, and it is the most beneficial to their own enterprises.

For first-class enterprises that do standards, Su Rui thinks so, such a level of enterprises can be regarded as a benchmark in the industry, or a leader, and it is an enterprise that formulates regulations in this industry.

This means that as long as you are in this industry, you must abide by the standards of this industry, that is, the rules of the game set by first-class enterprises.

Therefore, in this industry, the standard of the enterprise, is the absolute leading advantage, other enterprises are congenitally weak, because the standard of the enterprise, can be by raising the industry threshold, improve the industry standard to limit the access of other enterprises, the latecomer is difficult to compete with it, in the same conditions of competition, do the standard of the enterprise is a unique advantage, can be easier to win.

In a word, it is a standard enterprise that can enhance its own advantages, weaken the advantages of the other party, and achieve the advantage of being one step ahead of others by formulating various standards, and have greater competitiveness in the market.

Because of this, countless companies will scramble to become a standard enterprise, but just want to do it and do it, but it is two different things, usually only the giants in the industry can become the industry standard maker.

For Su Rui, he also wants his company to become a standard-setting enterprise in the industry, so that it is easier to develop without being limited by other companies, and the same is true for Zhenxiang Food Company, which also wants to make it a standard-setting company.

Zhenxiang Food Company has a lot of advantages, which other companies do not have, and there is still great hope for becoming a standard-setting enterprise in the industry.

However, Su Rui knows that one bite can't be fat, nothing can be done overnight, especially the development of the enterprise, it needs to be developed step by step, step by step, to complete different goals, and finally to the highest place, you can accelerate the pace of development, but there is no way to reduce some of the links, every step needs to be down-to-earth.

Zhenxiang Food Company has the hope of becoming a standard-setting, but it is only a hope, it does not mean that it will be successful, and if you want to succeed, you must develop in a down-to-earth manner.

Therefore, Su Rui has already thought about it, the first step is to let Zhenxiang Food Company want to become a third-rate enterprise that makes products, in the product category, do a good job and become bigger, and then become a second-rate enterprise to do branding, and finally accumulate enough advantages, and then become a first-class enterprise that sets standards in one fell swoop.

Regarding the first step, he asked Zhenxiang Food Company to launch Zhenxiang Ice Cream, which is equivalent to making a good product, and this step has been considered a success.

And now, Zhenxiang Food Company has begun to launch Zhenxiang soybean milk in the name of the "Zhenxiang" brand, which is the second step of the plan on behalf of Zhenxiang Food Company to start branding.

As for the "Zhenxiang" brand, it is not yet known whether it has the charm to attract consumers in the market, and it still needs to pass the test of the market.

Nowadays, the listing of Zhenxiang soybean milk is the answer to this test, from which we can know whether the "Zhenxiang" brand is well-known, or only limited to Zhenxiang ice cream.

Su Rui attaches great importance to this matter, which is why he put down the things at hand and deliberately came out from home to inspect the market, one is to understand the sales of Zhenxiang soybean milk, and the other is to understand how well known the "Zhenxiang" brand is now.

Due to the higher ex-factory price of Zhenxiang soy milk, retailers' margins are lower, and it is only the first day of listing today.

Therefore, there are not many sales channels for Zhenxiang soybean milk, even in Shenzhou City, there are only a few retail channels where Zhenxiang soybean milk can be found.

Regarding the retail channels of Zhenxiang soybean milk, Shen Qing has already sorted out a copy and sent it to Su Rui, and after he read it, he chose a few closer retail channels and prepared to go over and take a look, these places can't be supermarkets or the like.

After coming to a supermarket, Su Rui asked the shopping guide directly, and then went directly to the shelves selling Zhenxiang soybean milk.

Zhenxiang Food Company really has no investment in the promotion of Zhenxiang soybean milk, not to mention inviting a spokesperson, not even a publicity campaign, so it is directly listed, and the supermarket will naturally not work hard to promote Zhenxiang soybean milk, this kind of thing that has no benefit will not be willing to do by the supermarket.

It's the same with this supermarket, there is no promotion of Zhenxiang soy milk at all.

But fortunately, according to the requirements of Zhenxiang Food Company, the supermarket still puts Zhenxiang soy milk in the freezer next to Zhenxiang ice cream, so that consumers will have a greater chance of paying attention to Zhenxiang soybean milk when buying Zhenxiang ice cream.

Therefore, if you have a certain impression of the brand Zhenxiang, then if you see Zhenxiang soy milk, it is possible to buy a bottle and try it.

In any case, when Zhenxiang Ice Cream was launched, it brought a great surprise to consumers, so that they instantly liked Zhenxiang Ice Cream, and when they saw the same brand and the same trademark, they would have the idea of buying.

If consumers who plan to buy soy milk themselves, they are more likely to choose to buy it after seeing Zhenxiang soy milk, and it is also good to try the taste.

After all, the price of Zhenxiang soybean milk is not high, and the current retail price is only three yuan.

It can be said that as long as you have a certain impression of the "Zhenxiang" brand and have a lot of good feelings, you may buy Zhenxiang soybean milk when you see it.

And now, it is a test of whether the "Zhenxiang" brand is well-known and whether consumers remember this brand.

If you don't have any impression of the "Zhenxiang" brand, you will naturally not be able to drain Zhenxiang soybean milk, and you can only rely on yourself, but if many consumers have a good impression of the "Zhenxiang" brand, it is possible to become the first batch of buyers of Zhenxiang soybean milk, and you can also open a good start for the early sales of Zhenxiang soybean milk.

The popularity of the "Zhenxiang" brand will directly affect the early sales of Zhenxiang soybean milk, especially the first-day sales, and the impact is unparalleled.

After all, the only publicity of Zhenxiang soybean milk is the "Zhenxiang" brand, and only the drainage of this brand can be regarded as publicity.