In the freezer next to the Zhenxiang Ice Cream, there is Zhenxiang soy milk.

Although this position is not very conspicuous, there is still a chance for consumers to notice.

In terms of packaging, Zhenxiang soybean milk and Zhenxiang ice cream are very similar, with the same trademark and the same brand, it is still easy to see Zhenxiang soybean milk at a glance, provided that consumers come to buy Zhenxiang ice cream.

Therefore, the potential buyers of Zhenxiang soy milk are almost all consumers who come to buy Zhenxiang ice cream.

In addition, other consumers don't know about Zhenxiang soy milk, and they don't know this brand, so they naturally won't buy this brand of soy milk.

Therefore, Su Rui knows that the first-day sales of Zhenxiang soybean milk will depend on the popularity of Zhenxiang Ice Cream, and other factors also have an impact, but the impact is definitely very small, and it cannot play a decisive role like Zhenxiang Ice Cream.

Standing not far away, he didn't do anything, just quietly observed.

For everyone who passes by, Su Rui will write it down, count the number of people who pass by, and then write down how many people buy Zhenxiang ice cream, how many of these people pay attention to Zhenxiang soy milk, and how high the proportion of people who choose to buy Zhenxiang soy milk is all the data he needs to count.

In fact, these data do not need to be counted by him himself, and Zhenxiang Food Company has employees who are specifically responsible for statistics of this data.

Zhenxiang Food Company will use a more professional, more comprehensive, and more accurate way to record these data, and there is no need for Su Rui to stand here in person, and the data he counts can only play a reference role, and there is not much significance at all.

However, the statistics he stood here were only approximate statistics, and he didn't need a high accuracy rate, he just counted them out of curiosity, and he didn't plan to hand over the data to the company, as long as he knew it in his own heart.

This time, Su Rui didn't think about it so much, just stood by to observe and count, and then recorded all the data.

In the end, he found that the passenger flow of this piece is still good, there are a lot of people passing by, and every consumer who passes through the freezer, one out of every five is for Zhenxiang ice cream, and the consumers who buy Zhenxiang ice cream, two out of every five people will notice the Zhenxiang soybean milk next to it, but the person who chooses to buy it is less than one, about three consumers who notice Zhenxiang soy milk, only one consumer will buy Zhenxiang soybean milk.

As a result, about one out of every 38 consumers buys Zhenxiang soy milk.

Among these 38 consumers, about 8 people came to buy Zhenxiang ice cream, and the person who bought Zhenxiang soybean milk was also one of these eight people, because of the relationship between Zhenxiang ice cream, they would buy Zhenxiang soybean milk.

Judging from these data, the drainage effect brought by Zhenxiang ice cream to Zhenxiang soybean milk is still good, which is equivalent to one-eighth of the conversion rate, and this is still statistically not seen Zhenxiang soybean milk, if these are excluded, the conversion rate will be higher.

After all, although Zhenxiang soy milk is very close to Zhenxiang ice cream, it is still in two different freezers, and it is very normal for consumers to not see Zhenxiang soy milk even if they do not see it.

If consumers who buy Zhenxiang ice cream can notice that Zhenxiang soybean milk, the conversion rate will be higher, and even one-third is possible, all of which is possible, because Zhenxiang ice cream has a very good reputation, which can become the driving force for consumers to buy.

Of course, the consumers who buy Zhenxiang soy milk are not necessarily all here to buy Zhenxiang ice cream, and there are some consumers who are not buying Zhenxiang ice cream.

It's just that the number of these consumers is too small, so small that it can't affect the statistical results, so it can be ignored.

However, this is just the relationship that has just been listed, and when the popularity of Zhenxiang soybean milk increases, there will be more and more consumers in this part, everyone is to buy Zhenxiang soybean milk, not because of Zhenxiang ice cream to buy Zhenxiang soybean milk, I believe that this part of the consumer will be more and more in the future, and the proportion will be larger and larger.

But no matter what, the main force to buy Zhenxiang soybean milk now is brought by Zhenxiang ice cream, which can also be said to be attracted by the brand "Zhenxiang".

Of course, there is no difference between the "Zhenxiang" brand and Zhenxiang ice cream, before the launch of Zhenxiang soybean milk, the "Zhenxiang" brand is Zhenxiang ice cream, and Zhenxiang ice cream represents the "Zhenxiang" brand, both of which can be said to be the same.

Judging from these data, Su Rui is still quite satisfied, not to mention anything else, the lowest estimate has a conversion rate of one-eighth, which is actually very good, if the publicity is insufficient, the conversion rate may rise to one-third, such a conversion rate, it is even rarer, two different types of products in a brand, with such a high conversion rate, it is not easy.

This is like a mobile phone manufacturer, the original mobile phone series is A, that consumers who have purchased A mobile phone and are satisfied, when they buy a new mobile phone in the future, there will be a high probability that they will buy the next generation of A mobile phone, just like iPhone, people who have bought this mobile phone, the next mobile phone may be iPhone, just a new generation, in this way, the conversion rate is extremely high.

But Zhenxiang ice cream and Zhenxiang soybean milk, but not the same thing, not the same series, different generations of mobile phones as simple, more like the transformation of mobile phones to tablets, or even the conversion of mobile phones to notebooks, that will buy this mobile phone brand of consumers, will not necessarily buy this brand of notebooks, the greater the difference in type, the lower the conversion rate will be, the drainage effect brought by the brand is not so big.

Zhenxiang ice cream and Zhenxiang soybean milk are also foods, but they are completely different types of food, and the gap is even bigger than that of mobile phones and laptops.

Therefore, in this case, Zhenxiang ice cream can bring one-third of the conversion rate to Zhenxiang soybean milk, which is actually very powerful.

From this point of view, the popularity of the "Zhenxiang" brand is still not low, at least among the consumers who like Zhenxiang ice cream, more than one-third of the consumers remember the "Zhenxiang" brand, and have a good impression of it, and are willing to accept other types of new products.

This also indirectly proves that the praise rate of the "Zhenxiang" brand is very high, otherwise there would not be such a good conversion rate, and it would not have brought such a good drainage effect to Zhenxiang soybean milk.

After counting these data, Su Rui also has a bottom in his heart, and now at least it shows that Zhenxiang soybean milk is still showing a good start in the initial stage, which means that Zhenxiang soybean milk will still get better and better in the future development.