Chapter 1108: This auctioneer is not simple

Someone wanted to interview Zhang Tianyuan, but Zhang Tianyuan stood up first, and in five minutes, he still had time to do something else.

Like going to the toilet or something.

Of course, this is mainly to escape the encirclement and suppression of those people, after all, it is too annoying to answer questions one by one. In addition, I haven't used the toilet since the airport, so it's just by the way.

The reporters were also speechless, this is an ordinary move that can no longer be ordinary by urinating, but it is very useful.

By the time Zhang Tianyuan came back, the auction had already started again, and these reporters were extremely depressed, but they couldn't do anything.

"Ladies and gentlemen, the five-minute break has passed, and this morning, in the first three hours, we have managed to auction several excellent objects, which I am sure have received to the great satisfaction of those who have received them. And in the coming time, our lots will be even better, don't go away, if you miss it, it will be the regret of your life......"

As a young auctioneer, Jason Ben is very capable, so don't underestimate him because of his age, otherwise he will definitely be toyed with between applause.

The auctioneer at the auction is actually a magician of language and deception.

As soon as he finished speaking, there was a warm applause from below, after all, the auction of the Brotherhood has always been known for its wide variety and high quality of items, so it has always won the praise of everyone in the world.

In addition, several outstanding lots were sold in the previous three hours, which also ignited the enthusiasm and fire in everyone's hearts, and the auction lasted for several days. The further back, the more good things come in. So the more expectations it brings.

Plus the auctioneer's all-out performance. I believe that the excitement of this auction will be no less than any auction in the world.

Of course, as long as there are no surprises.

Ben is a registered auctioneer. Unlike the so-called auctioneers on the black market, he holds the title of host of the internationally recognized master hammer auction.

As an excellent auctioneer, what you have to do is not only to stand there stupidly and listen to the bids of the people below, but also to make a reasonable optimization combination of all the lots, and then determine the best bidding route, so that the live auction can be high, twists and turns, and make an excellent rendering of the atmosphere of the scene.

Auctions can't always be high tides, which can be numbing. You can't always be without excitement, and that situation is even more boring, so you have to combine the two, and when people feel bored, they suddenly have a surprise.

In fact, this thing is the same as writing an article, and it also has to pay attention to the effect of ups and downs. In this case, the auction often achieves an unexpected result.

The perception of auctioneers may be limited to auctioneers bidding on the auction floor, but in reality. This is just a part of all the work of an auctioneer, and it is not really the whole thing, and it can even be said that it is the tip of the iceberg, whether an auctioneer is great or not. The main thing to look at is the process that doesn't come out.

Or foreshadowing!

First of all, the auctioneer should be involved in the collection of the object, the signing of the consignment contract, and at the same time have a detailed understanding of the situation of the lot. In this way, you can be aware of the auction and let the buyers fully understand the lot when hosting the bidding. to make it easier to bid. Next, the auctioneer has to participate in the investment. This is one of the more complex tasks in the auction process. Usually, auction companies release information through various channels such as media announcements, and the more buyers the better, but the more "right" the better.

Therefore, a good auctioneer should have a good grasp of the lot.

If you don't know what you're auctioning, your auction is going to be a mess.

A good auctioneer should first of all be a calm and calm person, should have a good grasp ability, before entering the auction, should be able to predict which lots will be sought after, be able to roughly estimate the maximum value of each lot, and even know who the potential buyers of each lot will be, be able to reasonably grasp the speed and rhythm of the whole auction, and be able to observe and understand the minds of potential buyers off the auction.

Jason Ben is such a person.

As one of the top auctioneers in the world, if Jason Ben conducts an auction, the commission he takes from it will be so high that many people can't afford to hire him. But if you really want an auction to be successful, you can't do it without someone like Jason Ben.

In the eyes of ordinary people, auction is a rigorous, monotonous, and repetitive work, and the auctioneer's work is also boring. However, he is extremely interested in auctions, interested in artworks, and conscientious about his work. Before the auction, he was rigorous and serious in his preparations, and he was full of excitement during the auction. He can even drive the emotions of the collectors in the audience, just like a magician who can always control those collectors in his hands from beginning to end.

No one is king in the first place.

And so it goes for Jason Ben.

When Zhang Tianyuan came, he investigated the information of this person, and it was very detailed.

He has been doing auctions since 2004 and has been doing so for almost a decade now.

I have been an auctioneer since 2007 and have been working for more than seven years. It was also by chance that he became an auctioneer, he had just graduated from college and was working in a securities company. Occasionally, I went to see an auction, at the auction of calligraphy and painting in the Imperial Hotel, there were not many people in the venue, and the competition was not fierce, the auction was presided over by a middle-aged male auctioneer, he sat in the audience for a while, looked up at him, stood there high and presided over elegantly and confidently, at that time he thought: If I can become him, how good it would be!

Of course, this part of the psychological activity was discovered from Jason Ben's diary, and I believe that it should not be fake, in order to be able to make trouble for this auction, Zhang Tianyuan also put a lot of effort into it.

Since then, this seed, this wish, has been buried in his heart. He searched the Internet for how to apply for the auctioneer exam and went to the auction company for an interview. Because he had no work experience, he interviewed many companies. Finally, a company agreed to let him be an administrative assistant. He worked for that company for a long time and attended the auction qualification training. Two years later, he took the auctioneer's licensing exam, and he was lucky enough to pass the auctioneer's exam in one go, and finally became an auctioneer, which is a dream come true.

He started from the most basic work, and he did almost all the basic and transactional work of the auction company. He has done the drafting and printing of auction contracts, the collection and photography of lots, the qualification of cultural relics of the company, the approval and filing of the government and the Cultural Relics Bureau, the reception of the media during the auction, the position of signatory and clerk.

When he saw these materials, Zhang Tianyuan was a little impressed by this person, and he thought to himself, can he dig this guy up and give him a professional auctioneer in an auction house in Europe in the future?

In fact, Jason Ben has much more information than that. Later, when he became an auctioneer, he began to study antiques and works of art like crazy, so much so that today, Jason Benn is not only an excellent auctioneer, he is even an excellent connoisseur and historian, and the stories in his mind are almost endless.

It was with this ability that he successfully obtained the "White Glove" as many as twenty-five times!

The highest honor for the profession of auctioneer is to receive a "white glove", and being awarded a white glove is the highest honor for an auctioneer. It marks a 100% sell-through rate for an auction sale. It represents a high level of recognition of you, so if you get a "white glove", the status is like the Oscar winner in the auction industry, at that time. Your income will be very substantial.

In other words, 25 of the auctions presided over by Jason Ben achieved a 100% sell-through rate. It's terrifying!

Don't look at his youth, such achievements. Enough to get him into the ranks of top auctioneers. The Brotherhood hired Jason Ben because of his impressive auction record. Otherwise, who would hand over such an important auction to a hairless young man.

Look, Jason Ben is only thirty-four or five, so young.

"If you like old Oriental art, we have it here! They come from Egypt, from China, from India! If you like classic Western art, we have it here, they come from France, from Germany, from Italy! They may be Picasso's works, or they may be the works of Leonardo da Vinci, or they may be the works of some ancient Chinese master, to be honest, I envy you, you can sit down and take these treasures, and I, I can only look at them, not ......"

I have to say that Jason Ben's opening remarks are not bad, at least in Zhang Tianyuan's sound, this guy is humorous and funny, and he has already given him a great favor, he is like this, and other people are even more so, after all, he is the kind of person who doesn't like foreign devils very much.

"Okay, let's go without gossiping, let's continue to get into our main topic today, you don't have to be too strict, just come to a grand banquet! And I'm just the host of the banquet, let's play together, the happier the better, no psychological burden!"

"Hmph, this guy can say, all of a sudden, the customer's vigilance is gone, amazing, amazing. Zhang Tianyuan snorted coldly, but he also had to admire, this Jason Ben is really good at creating an atmosphere and psychological grasp, just a simple sentence can make customers treat him from enemies as friends.

The auctioneer leads the entire auction venue on behalf of the company, in effect, "leading the customer to play". The customer is sitting on the spot, and the auctioneer should have eye and heart communication with the customer. In the process of bidding, looking at the customer's eyes, the customer moves his fingers, or closes his eyes, and nods, the auctioneer understands what he means.

The client will feel that he is valued, not only that he is paying attention to the auctioneer, but that the auctioneer is also paying attention to him, and that the value of the customer is respected. Your encouraging eyes and customers understand. The auctioneer understands the customer's struggle to give up. Coupled with the hosting experience and the ability to appreciate the auction, you can completely play with the customer. (To be continued......)