Chapter 182

Time is running out, and there is only one week left until the full screening date of the Golden Princess on February 22. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

On the evening of Cheng Weiliang's return to Hong Kong, he presided over the company's backbone meeting and announced the official launch of the comprehensive publicity offensive of "Overlord Flower".

On the afternoon of February 15, the residential communities of the 18 administrative districts of Hong Kong changed the movie posters of the handsome female SWAT lineup of "Overlord Flower" in a conspicuous position in the community in one day.

In colleges and universities with many students, because the film was strongly supported by the police high-level people, the posters with the slogans created by the original F4 team were also allowed to openly enter the campus bulletin boards.

On February 16, "Oriental Daily", "Cheng Pao" and "Sing Tao Daily", three mainstream newspapers in Hong Kong with huge circulation, all published the latest masterpiece "Overlord Flower" by the gold medal genius Cheng Weiliang, which will be released in the Golden Princess Cinema Line.

In the "Oriental Daily", which has the largest entertainment audience, it even spared no expense to buy a whole half of the advertising space to print the poster pictures and promotional copy of the movie. Give a powerful visual impact!

On February 19th, the finely cut wonderful plot trailer was launched on ATV's all-day period, and it was broadcast intensively for three consecutive days.

Such a vigorous movie advertising action has made millions of Xiangjiang citizens, even those who usually don't pay much attention to movies, also have a trace of interest in this claimed novel policewoman-themed movie "Overlord Flower".

Cheng Weiliang and many die-hard fans of F4 are even more popular, calling friends one after another, running to tell each other, and meeting together to support their idols' latest masterpieces.

Cheng Weiliang's small film company of Mango Studios has made such a big position when it opens, which has made many people in the industry suspicious and discussed.

The film publicity of this era is still relatively simple, unlike the huge online and offline publicity in later generations.

Now when a movie is released, all you need to do is put up posters in front of various movie theaters, and a company with sufficient strength can no longer publish poster pictures and advertising slogans in major media newspapers.

Where is it like Cheng Weiliang, it is covering the community, attacking the campus, and even publishing several big newspapers!

These are enough to make people in the industry embarrassed, and when the one-minute wonderful trailer of the prime-time advertising space that has been broadcast for three days comes out, even the old qualifications have to sigh Cheng Weiliang's young and generous strokes.

For Cheng Weiliang's strong declaration of his determination to enter the film industry, the reaction of the Hong Kong industry is mixed.

Some people think that he is going too smoothly, and the success of a TV series makes him burst with self-confidence, and he copied the model of the TV series to the movie.

Dare to do this for the first film work, be careful that you will lose all your money, you can't get back the millions of production fees and publicity fees, and you will lose everything!

Some people admire him for being so bold at a young age, and the promotional model of "Meteor Garden" has proven its success, why can't it be used in movies again?

Anyway, four million dollars have already been invested in the production of the film, and it doesn't hurt to add tens or even millions of more publicity expenses! If you want to lose, you will lose completely, if you want to make money, you will make a lot of money, and your hands will cramp when you count the money!

……

"Cheng Weiliang, this little guy, has played a big game again this time, hehe. Uncle Shao put down the newspaper in his hand, and said to Yihua with a meaningful voice.

"Hmph!" Fang Yihua disagreed, and said with a hint of mockery: "It's just a successful TV series, it's so inflated, ATV can't accommodate his big Buddha! ”

Yihua is just a little bad, and she is small-minded. Uncle Shao looked at her, shook his head, and said with emotion: "It's good to be young, dare to dare to do it." ”

"Most of the movies we make at Shaw Brothers now have a box office of only hundreds of thousands, millions. When people are young, they dare to invest millions for the first time they make a movie, and they dare to take out hundreds of thousands of dollars for publicity, Yihua, do you think I'm really old?"

"Those boys in Xinyicheng played movies and bullied our Shaw Brothers, and now even a layman boy in his twenties is more courageous than me. Uncle Shao's tone was a little unpleasant.

"Sixth brother, you are not old at all! Who can compare with you in strength and start from scratch?" Fang Yihua knew that her husband still couldn't let go of the film career he had loved for half his life, and he couldn't let go of the decline of Shaw Brothers.

But the situation is stronger than people, and the huge stall of Shaw Brothers has become difficult to treat, and it is difficult to turn around. If you don't reduce the production of movies, if you continue to drag on, you will only lose more.

"People and things in the film industry have ups and downs, don't look at those people who are smiling proudly now, but who has the last laugh, not necessarily?"

"As long as we keep TVB and make it bigger and stronger, this Xiangjiang Media entertainment industry is still your world. Fang Yihua said proudly.

Shao Yifu nodded, knowing what she meant, he still wanted to persuade him to let go of Shaw Brothers as soon as possible and go all out to run TVB, but he still had some unwillingness in his heart.

He stood up slowly, as if talking to himself, "This little guy still has a little bit of the ability to make up stories, and after watching the trailer, the camera is also used well." Look at his tricks with Jiahe this time, hehe, can he still step on Jiahe and create another miracle?"

Fang Yihua helped him, shocked in his heart, could it be that the sixth brother intended to recruit Cheng Weiliang to go to Shaw Brothers?

Uncle Shao Liu, an industry veteran, paid attention to Cheng Weiliang's film debut, and Baohe, as the opponent this time, and even Jiahe also noticed that "Overlord Flower" was menacing this time.

On the eve of the release of the movie, there was a sudden wave of such a fierce publicity offensive, which caught Jiahe, who had never regarded Cheng Weiliang, a fledgling young director, as an important opponent before, quite unprepared.

The large-scale publicity of "Overlord Flower" in the community and newspapers has not attracted too much attention from Hong Jinbao and Jiahe's senior management, but when the one-minute wonderful trailer is officially released, it has been widely praised by experts and TV audiences, and has been bombarded repeatedly on TV at any cost, Hong Jinbao can no longer sit still.

"Overlord Flower" is now far more exposed than "Double Cannon", if the quality of the story of the movie is not bad and it wins the audience's reputation, then "Double Cannon" may really be killed by it!

"What do you think, "Brave Double Cannon" is also a police and bandit theme, but the other party is a woman as the protagonist, let's kill it, no problem, right?" In the office, Zou Wenhuai asked a group of right-hand men.

He Guanchang frowned a little, "This Cheng Weiliang is very popular in itself, with many fans, and this time he used the same trick he used last time to deal with "The Condor Heroes", I watched the trailer, it is a bit level, we want to win this time, I'm afraid it will be a little difficult." ”

"I said that Cheng Weiliang had just made his first movie, how could he dare to smash so many old books?

"Our "Double Cannon" will not be so unlucky to become the second "Condor" and become a stepping stone for him to enter the film industry, right?" Hong Jinbao was also a little depressed.

He said: "Uncle Wen, why don't we also take money and do a little more publicity? I don't believe it, his TV series is beautiful, can the first movie be so powerful?"

"At most, he is very good at shooting pictures, right? The rhythm of movies is not the same as television! It is not that if you shoot TV well, you can grasp the rhythm of movies well!"

"Yes! Wang Tianlin is very good at making martial arts dramas, and he can't do it when he makes movies! Let's not scare ourselves first. Zou Wenhuai said with a smile.