Chapter 183

"Three days of pre-sale, the box office has been 2.85 million!" Li Maowen looked at the number of the report in his hand, his eyes were full of incredulity. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

The assistant nodded vigorously with a little excitement, "Yes, and the average attendance rate of the first day of pre-sale tickets has exceeded 75%! Several large theaters such as Yau Ma Tei in the prime location have almost all sold out after seven o'clock in the evening. ”

"The trailer was well received, and the midnight preview response was very positive, and the audience phone bookings were very positive in the past two days, and I estimate that the average attendance rate can be increased when it is actually released. He added.

Li Maowen was amazed, "The three-day movie ticket was pre-sold for 2.85 million! In this way, as long as the reputation of this "Overlord Flower" does not collapse after its release today, the total box office of more than 10 million is certain!"

"There shouldn't be a problem with word-of-mouth, and even the well-known and more serious 'Cane Biting Gang' applauded the midnight test screening these two nights. The assistant said.

Speaking of the midnight test screening in the past two days, Li Maowen was a little smiling, since Cheng Weiliang came back from Japan, he suggested that Cheng Weiliang quietly select a few theaters to conduct a week-long midnight test screening of "Overlord Flower", if the midnight audience reaction is problematic, it is good to have time to re-edit the film and adjust it in time.

didn't expect Cheng Weiliang to agree to it, so much so that he thought that Cheng Weiliang had no confidence in his film, and he didn't dare to face those wolf-like "cane biting gangs"!

Unexpectedly, Cheng Weiliang had to wait until the trailer on the 19th was launched and widely spread, and then he was called by many fans for a two-day public test screening.

"Fortunately, the response is good, otherwise it would only be tested two days in advance, and it would be too late to change it if there is a problem!

"However, the first film work can exceed 10 million, this guy is indeed a bit of a genius. Li Maowen praised his head, "His kind of trailer has obvious effects, and I can learn from it in the future when I see Xinyicheng!"

The assistant smiled and patted the boss's ass, "General manager, you are also as wise as a torch, you saw at a glance that this film has the potential to explode at the box office! ”

……

There is a tradition in the Hong Kong film industry that whenever a new film is released, it will be screened in a small range of midnight screenings in several theaters about a week in advance to test the audience's reaction.

Directors, producers, or starring stars will come to the theater at the midnight preview in person, or wait backstage, or hide in the audience, to observe the reaction of everyone during the viewing process.

And the audience at the midnight show, the vast majority of whom were young people, reacted directly to the film. Good is good, bad is bad.

When they saw that it tickled their hearts, they applauded like thunder and applauded loudly! When they saw that the plot or characters were rotten and unappetizing, they immediately booed and cheered! Throw the sugar cane on the screen!

If the film is too bad and extremely unappetizing, the audience will even roar and shake, where is the director?

They will even block the exit and let the director come out to apologize to everyone, so scared that the directors can only flee in a hurry.

Therefore, many directors in Xiangjiang are very scared of the audience at the midnight show and dare not come to see the midnight show.

Legend has it that the great director Xu Ke was very afraid to watch it, and when everyone carried him into the cinema, he could turn his head and run away, and run out of the house by himself to wait for news. Only when he heard someone tell him that the audience was not scolding did he dare to go to the midnight show the next day.

The audience at the midnight show is terrifying, but it is also very smart, through them, you can test the quality of the film very well, and predict the box office prospects after the release of the film.

Since the news that the latest film and television works of big star and screenwriter Cheng Weiliang will soon be on the big screen, Hong Kong movie fans, especially the young people who like to haunt the cane bite at midnight, have been looking forward to "Overlord Flower" and waiting for the announcement of the film's test release date.

As a result, they waited left and right, waited until Cheng Weiliang came back from Japan, and waited until the film publicity activities on campus and in the community were overwhelmingly launched, and there was still no movement in the test screening.

The industry laughed at it......

The media talked about it......

Fans were confused......

Bite the cane gangs, angry!

Cheng Da Singer, why don't you take out your promotional debut film?

Are you a novice in the industry and don't understand the rules of Xiangjiang movie test screening?

Or are you afraid that you don't dare to test the screening in advance and let the midnight audience judge?

Is it a lack of confidence in his own film, wanting to release it directly, and relying on large-scale publicity to trick the audience into the theater?

For a time, people from all walks of life discussed and speculated about it.

Cheng Weiliang's response to the many discussions in the outside world was:

On February 19th, the wonderful plot trailer was officially launched on ATV, bombarding the audience in multiple periods. People can finally get a glimpse of the movie from the one-minute plot in the trailer.

On February 20, it was announced that "Overlord Flower" would be screened at 11:30 p.m. that night in six major theaters including Yau Ma Tei, Lisheng, and President.

As soon as the news came out in the morning, the booking calls of the six test movie theaters were immediately blown up by anxious fans. After one o'clock in the afternoon, all theaters are sold out of midnight tickets, and latecomers will have to wait for tomorrow's second show.

……

"Ah Ying, Saifeng, I'm so nervous all of a sudden, are you nervous?"

"You say, Cheng Weiliang's first movie is not good? We won't be scolded by the audience for a while, right?"

"Overlord Flower" is about to have its first test screening tonight, and even Wu Junru, who has always had a big personality, put on makeup, changed into dresses, and before going out, she couldn't help but feel nervous, and asked people everywhere.

"I'm also a little nervous, I've heard that those cane biters are terrifying. Those who scold and scold are not scrupulous at all, and if they don't meet their appetite, they will scold, throw stools, and greet the whole family. Li Saifeng patted his chest, and he was also a little scared.

Lan Xie Ying was in the changing room, looked in the mirror, confirmed that there was no problem with her makeup tonight, and turned around and said, "I heard that if the movie is very good, those midnight audience members are also very cute, and they will applaud you loudly." I guess that's fine. ”

"Beautiful young ladies, are you done? Cheng Weiliang knocked on the hidden door.

The three of them changed into small dresses and came out, standing with Hu Huizhong and Hui Yinghong, who had already been prepared, and several beauties competed with each other tonight, which made Cheng Weiliang's eyes light up.

He smiled and praised: "Beautiful! Don't worry, you are destined to shine tonight, and it is impossible to be scolded." ”

"Even if I want to scold, those rude viewers are also scolding me, how can they be willing to scold you delicate beauties?"