In fact, for the plot of this film, whether it is Ye Qiu or Feng Gang, they all know that this film, in terms of plot, is definitely not exciting, but sometimes, it is enough to be able to move people. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Speaking of which, compared to the directing level of the Chopsticks Brothers in his previous life, Feng Gang is obviously more than one level higher, and this film, in fact, in Ye Qiu's opinion, is much better than that in his previous life.

Of course, because this film is directed by Feng Gang, coupled with Ye Qiu's investment, it is another film full of gimmicks and topics, and the starting point is very high from the beginning, so it is inevitable that people will have a sense of expectation, but when the final quality cannot meet people's expectations, some negative comments will naturally appear.

After the critics spoke out, netizens on the Internet also began to show two sides, some people think that this film is very good, at least, after watching it, it can resonate with them and move them, which is enough.

And some people, after reading the critics' comments, their original position has shifted, and they begin to feel that this film is indeed as the critics said, if it weren't for the song of the same name, "Father", this film is really not very good.

However, regardless of the reputation of film critics and audiences, the ratings of this film tell people that whether you think it is good or not, there is no doubt that this film is a success.

The results of the final statistics were beyond everyone's expectations, although they had already expected that Ye Qiu's strategy of casting a wide net to catch more fish, more than 20 TV stations combined, the ratings would not be bad.

But unexpectedly, the result was to surprise everyone's eyes.

Whether it's because of the good marketing, the free premiere strategy, or the movie itself, but there is no doubt that "Father", Ye Qiu's test of the waters, has been successful.

Twenty-eight large and small TV stations, the highest is Tomato TV, with an audience rating of 9%, followed by Deep Blue TV with 8%, and then other TV stations combined, the ratings are as high as 25%, and the total total of "Father" has a national rating of 42%!

This is definitely a bombardment of data, those who had laughed at Ye Qiu's micro-movie before were afraid that they would become Ye Qiu's first defeat, at this time, they were completely silent.

Because of the 42% ratings, although they are added up by many TV stations, the ratings are real.

How much advertising money Ye Qiu earned, others don't know, but it must have been earned.

And the key is that this first round is free, but with the super high ratings of "Father" and the second round of broadcasting, as long as Ye Qiu is not stupid, he will definitely not adopt the same free strategy as the first round.

After all, now that the name of "Father" has been played, no matter how much those critics dislike it or belittle it, it can't change the fact that this film is indeed very popular.

In fact, the film critic's point of view is useless for Ye Qiu.

This itself is just a small-cost micro-movie, Ye Qiu is indeed chasing ducks to the shelves, and his acting skills are really not good, but even if it is a commercial blockbuster, often, based on the urine nature of film critics, the evaluation given will definitely not be higher than "Father".

As for many people attributing the success of this film to Ye Qiu's marketing and promotion strategy, Ye Qiu does not deny it.

However, after the ratings of "Father" were announced, many professionals gave this film a good review.

Shu Yun, known as a talented blogger, wrote in a new blog post: "I have always felt that as an ordinary audience, the last thing we should care about is the so-called professional film reviews, what are we watching a film for?

And when we pay attention to the analysis of those so-called professionals, what shots, soundtracks, plots, editing, etc., these things, break them up and talk about them, you think, oh, it seems to be true, and when you go to watch this movie again, you may forget the original feeling.

In fact, the reason is very simple, before watching those so-called professional analyses, you bring yourself into the movie, you use what you can to imagine that you are the protagonist or the supporting role, or you agree with the values of the film, you love the expression of real life, you see the warmth, it awakens you to numb and indifferent what has been sleeping in your life for a long time.

Then you go to watch all kinds of movie reviews, some say it's good, some say it's bad - they may say, this movie, the plot is old-fashioned, the editing is not good enough, the picture is not beautiful enough, the soundtrack is problematic, etc., it can only succeed because Ye Qiu's marketing strategy is good, what to say, this film is just to make money and make money, and only know how to earn people's tears or something.

What makes people tangled is that what they said seems to be very reasonable, it seems to be right, at this time, you may be dizzy, and then you will criticize together, saying that they earn tears by sensationalism, make money by doing publicity and marketing and advertising, the plot is old-fashioned, the acting skills are not good, etc., when you look at other people's stupid status and cry in this film, you are laughing at them happily next to you, everyone is drunk and I am sober.

With such an old-fashioned plot, crappy acting, and sensationalism, why were you moved again? Is there something new? Do you feel as if you know that the inside story can bring a beacon to guide people to the future. But you gradually forget something, and it may not be "gradually", but very quickly. Then you continue your numbness, your apathy.

Everyone has the right to speak, that's your freedom.

But in any case, don't forget the first touches and tears - if there is a touch, it is good. As for the technical and artistic aspects, does it have anything to do with us?

Anyway, I cried, and I didn't bother to look at the expected innocuous criticism, I was afraid that I would forget the crying and sobbing that touched the numb life. ”

Shu Yun originally became popular with her unique personality blog posts after coming out of the blog, Shu Yun's blog followers have always been one of the best, although she is not a professional film critic, but it is precisely because of this that the audience feels that she is her own person, not those professionals.

Shu Yun's blog also lived up to expectations, and as soon as it was released, tens of thousands of people liked it.

In fact, many people know that film critics or something, in fact, it is just like that, and movies with high box office are rarely able to get the affirmation of film critics.

People are rebellious, especially in this era of less and less trust in authority, although the criticism of film critics can affect some people, more young people sneer at it.