"Father" is undoubtedly another successful marketing operation of Ye Qiu, in fact, the micro-film "Father", aside from the song of the same name of "Father", is definitely not a classic. Pen ~ fun ~ pavilion www.biquge.info

Those film critics' comments actually have some truth, but sometimes movies are the same as songs, and at the most appropriate time, some of the flaws in the plot and the film itself are the easiest to ignore.

Maybe this film is not exciting, but if it can resonate with people and move the audience at a certain point, it is enough to say that it is a success.

The success of "Father" has undoubtedly added a new topic to the film and television industry, that is, is the TV movie really as promising as "Father" shows, or is it just a special case like "Love Call Transfer"?

In this era when the Chinese film industry is sluggish, "Father", a small-budget TV micro-film, has been a success, as if it has opened up a new channel for many people.

Others don't know, but Feng Gang knows some insiders.

It is precisely because he knows that he is also a little moved, because the income from Ye Qiu's "Father" is even higher than the income of the Chinese New Year blockbuster "Endless" he shot before.

"Father" made a lot of money, Ye Qiu naturally would not be stingy, although he won a bet with Feng Gang before, Ye Qiu did not pay Feng Gang, but he still sealed a big red envelope for Feng Gang.

Feng Gang didn't refuse, this is what the question should mean.

In fact, what touched Feng Gang the most was that although film critics and some people in the film industry gave a large number of special approvals to the film "Father", in fact, since the success of "Father", many people have begun to plan to copy the model of "Father".

And Feng Gang, a big director, is the first director to successfully make the TV micro-film "Father", and naturally became the target of pursuit by film and television companies and investors.

For example, Zhongyi Film and Television, the film and television giant behind Feng Gang, intends to shoot a TV movie, and the director's first choice is naturally Feng Gang.

It's just that Feng Gang hasn't agreed yet, he is still very confident in the position of the director of the old industry, but the film "Father" can be successful, but Feng Gang doesn't dare to take credit, maybe he, the big director, did give "Father" some good gimmicks, but in fact, the level of "Father", in conscience, Feng Gang can only be said to be very average.

In his opinion, the outside world is a little too blindly optimistic, they only see the success of "Father", but they don't know that the success of this film is actually due to many reasons.

First of all, similar to "Love Call Transfer", this "Father" has the same "first", the first TV micro-film directed by a big director, the first one, which was premiered by a TV station for free, etc.

and Feng Gang believes that the most critical point is the publicity and marketing strategy of this "Father".

Don't look at the second and third rounds of "Father" sold at a good price, which makes people blush, but in fact, it is based on the high ratings created by the first premiere of "Father".

And the success of the first round is inseparable from those marketing topics.

The version of the bizarre trailer edited out by Ye Qiu at the beginning, at first glance, it looks like nonsense, but in fact, it is also a marketing tool, the film "Father" itself focuses on nostalgia, fatherly love, moving, and other elements, plus the title of this film, and the premiere on Father's Day, which gives the audience a subjective impression, that is, this should be a tear gas, but as a result, the first trailer gave the audience a great contrast.

So more and more people began to wonder what kind of movie this was, and the topic was born.

And the second trailer is also very subtle, and it can be said that it is difficult to copy, after all, not just anyone can make a classic song like "Father".

Therefore, this is the second time that Ye Qiu has created a topic for "Father".

There are many places in the trailer that Ye Qiu deliberately released suspense, such as why, his father would play hooligan on the bus, such as why his father had such an expression when he looked out the window at the police station, such as why his father would fight with people, why Feng Gang would be slapped, and so on.

Coupled with one of the most important ones, the activity of watching "Father" with my father on Father's Day, the ratings began to be guaranteed.

Moreover, don't think that the ratings advertising placement-linked contract signed by Ye Qiu is very profitable and think that this model will definitely succeed, in fact, this is based on confidence in the ratings of the film "Father".

Because this contract has guaranteed ratings, if you can't reach it, you won't even get a penny.

Therefore, if other movies do the same, once the ratings cannot reach that level, then let alone make a profit, and even get a penny.

For this reason, Feng Gang was also very entangled, so he specially came to Ye Qiu, hoping that Ye Qiu, the person who created this miracle, could give him some advice.

"Director Feng, objectively speaking, TV movies have advantages, but the disadvantages are also obvious, first of all, in terms of audience, in fact, TV is much worse than the stickiness of theaters. ”

"In fact, to put it bluntly, our film market in China, strictly speaking, the audience does not have much choice, many times, there are only a few movies in the cinema, some movies with a large number of films, and even the entire theater, the audience wants to watch the movie, they can only choose this film, even if the film is not good, but the audience who bought the ticket is impossible to return the ticket. ”

"But TV is different, once you feel that it is not good-looking, the audience can directly change the channel, because watching TV is actually no cost for the audience, and they have a lot of choices, if it is not good-looking, you can not watch it. ”

"In addition, TV movies, the broadcast time is fixed, unlike movies in movie theaters, there are many shows a day, so there are more restrictions on the audience, there may be no time, and there may be such and such reasons, which will lead to people who originally wanted to watch it, but in the end, they will not see it. ”

"Also, even if the movie is very good, but if the publicity is not good, the movie is not like a TV series with many episodes, there is time to ferment word-of-mouth and wait for the ratings, because the movie has only one episode, if the publicity is not in place, the ratings of the first round of broadcast are not good, then even if the film itself is really good, but because the ratings are not good, it will also affect the bidding of the follow-up TV station. ”

"Therefore, the key to TV movies lies in the premiere, and if the premiere fails, then no matter what the quality of the movie is, it will be difficult for the TV station to pay a high price in the future. ”

Ye Qiu said a lot, and Feng Gang only summed up one key point after listening to it, that is, publicity!

In fact, Ye Qiu still didn't say one thing, that is, with the success of "Father", in the next period of time, there will definitely be many people who will set their sights on TV movies, and these TV movies that watch things simply can be imagined, so it is easy for TV stations to lose confidence in TV movies.

For this reason, Ye Qiu feels that TV movies can be done, but they can't have too high expectations, especially if they are like big investments and big productions, TV movies are actually not suitable.