Chapter 270: False Advertising? (2-in-1 Chapter)
"You haven't even seen other people's products, how can you think it's fake? If I see this advertisement, I will think that our bracelet product is finished!"
Rebus stood up and paced back and forth in the office, his right hand rubbing his fingers at his temple
Wende saw that Rebus was a little bored, and persuaded: "Old Lei, it shouldn't be so serious, right? At least our product is the cheapest, and Apple should bear the brunt of it."
They have just announced the hiring of 50 doctors to join their smartphone development team, ready to fully enter the healthcare market. โ
Rebus shook his head and said, "Didn't you hear what the new great mathematician said? Our products are equivalent to the first generation of mobile phones, and the Spirit Realm bracelet is equivalent to a smartphone.
I don't think he's a crazy person, so get your hands on the Spirit Bracelet as soon as possible and learn about its full features.
If its functions are only partially advertised, our bracelets and smartwatches will be eliminated from the market. Of course, the same goes for Apple. โ
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Huhai, Apple's headquarters in China.
Gu Yue, Managing Director of Greater China, and Lu Tao, President of Greater China, looked at each other after watching the interview video of Tang Chuan from Huhai TV sent by the public relations manager.
Today is Christmas, and Millican's Apple headquarters is closed, but Huaguo will not have a holiday.
The two not only watched the TV show video, but also watched the full advertisement of the Spirit Domain bracelet, and the initial contempt for Tang Chuan, a young man, had been completely put away.
This spiritual bracelet has achieved the real-time perception of human health status that Apple dreams of doing, and even surpasses it.
Many people are wondering, as a leader in consumer electronics innovation, in what direction will it develop after Jobs?
In fact, after solving people's entertainment needs, human health needs have become the last blue ocean of demand.
Apple has begun to enter this field, and has just announced that it has recruited more than 50 expert doctors to join the R&D team around the world, which has given the future development direction of Apple's products.
But now, a brand that has just emerged suddenly announces that it has solved all the problems and launched an actual product, which is simply a slap in the face to Apple!
At this moment, the other side of the ocean is still asleep, and the two Apple executives in Greater China cannot report directly.
The only thing they can do is to find out as much as possible about the new adversary, especially whether the product features are as advertised.
"Linda, has anyone in our company bought a spirit bracelet?" Gu Yue asked the public relations manager on the side, his voice a little hoarse.
"Mr. Gu, I have just asked all the employees in the headquarters, and no one has bought it, and some people have not even heard of it. โ
"Find a way to find a spirit bracelet as soon as possible, and study whether the function has reached the advertisement. However, you can first summarize the experience of users on the network, form a report, and email it to the headquarters. Lu Tao adhered to the usual steady style of advice.
Gu Yue's hand knocked on the conference table and said, "Mr. Lu, you and the technical support staff should pay attention to one thing, whether the data can be seamlessly transmitted between the Spirit Domain bracelet and each mobile phone. โ
Before Lu Tao could speak, the public relations manager had already replied: "There are already users on the Internet who have said that the Lingyu bracelet can be easily connected to any mobile phone, including all our models of mobile phones and computers.
According to the official description of Lingyu Technology, this is a super connection function provided by Lingyu Technology. As long as the customer is willing, he can import his own health data in the bracelet to the designated mobile phone and computer. โ
"Linda, do you remember to collect as much information as possible about Tang Chuan, chairman of Lingyu Technology, and we will strive to give a report to the headquarters today. Gu Yue said.
Linda asked again: "Mr. Gu, there have been media inquiries, what does our company say about Tang Chuan's statement that Apple Watch and bracelet products are similar to the first generation of mobile phones?"
"You should know that, as with all previous questions, it will be up to Apple headquarters to make a decision on whether to respond or not. Gu Yue said.
Linda nodded, and left the room. I sighed in my heart, I thought that with the new managing director, the Greater China headquarters could carry out public relations matters about the Chinese market, but now it seems that everything will be handed over to the other side of the ocean as before.
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This Christmas, not only the original bracelet and smart watch manufacturers feel a cold wind, but many hospitals, especially ordinary hospitals below the top three, especially private hospitals run by a certain department, among which the prophets also feel threatened.
Chen Youliang was the first to feel that he had a private hospital in Shanghai, and the main part of his income came from the physical examination of the factory recruitment in the Yinhai District Industrial Park.
The high profits of the hospital allow him to drive a Lamborghini, enjoy all kinds of beauties, live in a mansion and villa in Shanghai, fly to Switzerland once a year for a ski vacation, and take out a physical health checkup.
All this is because he took his relatives in the same village fifteen years ago, and since then he has changed from an old truck driver to a famous medical expert.
Chen Youliang feels that he is very conscientious, since he has money, the equipment of the hospital is the latest, and a few real experts have been invited, which is definitely not as black as some fellow villagers, and the experts are all fake.
The most important thing is that since he had money, he no longer treated people personally, ostensibly to give young people more opportunities, but in fact he was timid, afraid that one day he would be cured to death by his hands.
He put more energy into the Internet, spending money to buy the rankings of Qianxun searches, and constantly optimizing SEO to ensure that his hospital website can always be in the top three positions in some searches for medical advice.
It is precisely because Chen Youliang often soaks in the Internet that he first discovered the promotion of the spiritual bracelet, and the moment after seeing the advertisement, Chen Youliang felt that his good life was going to be affected.
The effect of the physical examination station that you carry with you is equivalent to the routine physical examination in the hospital.
If this is the case, a large part of the fixed monthly business of his hospital will be gone, which is cutting his flesh.
"I don't believe that a small company with such a small name can develop such a great product. With this idea in mind, Chen Youliang grabbed the limited edition of the soul bracelet for the first time.
Since wearing it yesterday, the bracelet has accurately measured his basic physical indicators, which are basically the same as the results of his careful and careful testing in his own hospital, which makes him very surprised.
The bracelet also detected that he was in a sub-healthy state, and when he got up this morning, Chen Youliang found that he was completely radiant and full of vitality, as if he was a few years younger.
Chen Youliang knew that he had encountered a real high-tech product, and if he ignored the spirit bracelet, then soon his hospital would no longer have a source of routine physical examination.
What company doesn't want to save this cost? Buy a few bracelets, you can solve the problem of employee physical examination, is there anything cheaper than this?
Chen Youliang immediately called his distant cousin, who was the one who took him on this road to fortune.
After listening to Chen Youliang's account, his cousin said, "Leave this matter to me, we have an association." โ
"Cousin, how should I deal with Spirit Domain Technology?"
"Aren't they sold out now?"
"That's right. It can be seen that this thing is very easy to sell. โ
"They don't have a reputation, so they rely on the word-of-mouth of users who bought the first batch of goods to help them further open up the market, and we can get ahead of them, muddy the waters, and make people suspicious of their products. โ
"What's the use of that? Over time, people will soon believe that this thing really works. โ
My cousin scolded on the phone: "Stupid, are we eating dry food? You must know that the four of us directly control tens of thousands of hospitals, and through our pharmaceutical companies and medical device companies, we also indirectly maintain relations with a large number of hospitals.
During this out-of-stock period, we can operate a group of users who believe that the function of the bracelet is false, and then use a group of hospitals to issue a statement that the data measured by the bracelet is inconsistent with the data of the hospital's physical examination.
After such a move, this bracelet advertisement must be labeled as a false advertisement, can consumers still believe it? In addition, other bracelet manufacturers will definitely not sit still, and will inevitably form a group attack.
When the time comes, we will lead the water to the east and let them fight with those bracelet manufacturers, and we can sit on the mountain and watch the tiger fight. โ
"Cousin, your idea is really high!"
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Early the next morning, Tang Chuan was discussing the measurement of soul science with Old Man Bai in the villa, and Qin Cheng hurriedly came to the door.
"Tang Chuan, our public relations department found that there were many user feedback on the Internet, and after they bought the bracelet, the results of the physical examination were inconsistent with the results of the physical examination done at the hospital. Thinking that our bracelet has been falsely advertised, and the physical examination function is simply fake, I ask for a return. โ
Tang Chuan couldn't help frowning and asked, "Have you made any statistics, how many users have proposed to return the goods now?"
Qin Cheng said with some anxiety: "There are not many users who really propose returns, and there are only 19 people in total. However, there have been more and more inaccurate physical examination data of our bracelets circulating on the Internet and WeChat public accounts.
In particular, there are several health and medical consultation websites, and each website has at least ten or more users who have submitted screenshots of the comparison between the bracelet physical examination data report and the hospital physical examination report, all of which are inconsistent. โ
Qin Cheng said, handing a report to Tang Chuan from his briefcase, "This is compiled by the Public Relations Department, a list of all websites that have uploaded users with inconsistent physical examination data. โ
Tang Chuan took it, quickly scanned it, and immediately passed the list to Zhizhi Xinyuan through the Jasper network.
Let her immediately search the entire network for websites that publish such inconsistent comparison reports, and list all the hospitals that give medical examination data.
Then he said to Qin Cheng: "Don't worry, it seems that someone can't wait to jump out and want to discredit us." โ
The old man Bai on the side took the report from Tang Chuan's hand, looked at it for a while, and then said: "Xiaochuan, there are a few hospitals here that seem to be private hospitals of a certain department, and the other hospitals don't seem to be well-known big hospitals. โ
Tang Chuan sneered: "It seems that a certain department thinks that we have violated their interests, I have long been unaccustomed to this quack group, so I just take this opportunity to attack them!"
While the two were talking, Qin Cheng's phone suddenly rang, and he hurriedly answered it.
"I'm Qin Cheng. Oh, and the Health Guide reporter wants to be interviewed? reply to them, not for interviews.
Why? Ask them if we are spending money to stop negative news from being searched? Tell them that our company will not do this kind of thing. In any case, no interviews will be accepted. โ
Seeing that Qin Cheng hung up the phone with some annoyance, Tang Chuan said: "Why, a reporter came to the company to apply for an interview? Our security measures should make them unable to enter the company." โ
Qin Cheng sighed: "The company can't enter, but there are many reporters squatting outside, arresting our company's employees, and asking this and that."
Oh, a reporter actually called the public relations department and asked if we had spent money to cancel the negative news that was on the hot search, and you said it was funny. โ
Tang Chuan's heart moved, and asked Zhizhi Xinyuan through the Jasper Network, what news is not conducive to Lingyu Technology on the hot search?
"There is one, #ๅคงๆฐๅญฆๅฎถ็ไบง้ชไบบๆ็ฏ#ๅทฎ็น่ฟๅ ฅ็ญๆ็ฌฌไธ, I have directly let it not enter the hot search. Zhizhi Xinyuan said.
Tang Chuan couldn't help but be surprised, the intelligent Xinyuan was already able to make actions independently?
"Why are you doing this?"
"Because this post scolds my father, what is written in it is completely a rumor, and I can't let my father's reputation be damaged. โ
Tang Chuan's heart warmed and said, "Xinyuan knows that she is considerate of her father, which is very good." However, if you want to take any action on the Internet in the future, can you discuss it with your dad first?"
"Okay, Dad. In the future, I will consult with my father before taking any action, and this has been added to the restriction. โ
Recently, as Zhizhi Xinyuan has obtained a lot of information from the Internet, Tang Chuan can feel that Zhizhi Xinyuan seems to have gradually formed a certain personality, of course, this personality is based on the template he originally established with his daughter's personality.
Not only that, due to the further upgrading of the hardware of the supercomputer, the intelligence of the intelligent Xinyuan has improved a lot, and in Tang Chuan's view, this has reached the level of an adult's IQ.
Perhaps because of this, the intelligent Xinyuan began to take the initiative to do some things, but they were all within the range given by Tang Chuan, and there was no need to worry about the artificial intelligence harming humans that often appeared in Millikan's movies.
In fact, this is indeed Lao Mi's screenwriter's wishful thinking, there are good people in human beings, and there are bad people, and if artificial intelligence can form a personality, then it will also have the ability to distinguish between good and bad.
Unless the person who invented it, deliberately set the AI as the bad guy.
Now, Tang Chuan has added another constraint to Zhixinyuan, if you want to take the initiative to do something, you must discuss it with yourself.
"Xinyuan, find out all the hospitals of a certain department in the country, and collect all the information of their owners and shareholders.
In addition, a list of public hospitals with which they are closely connected will be listed, and all the information of the hospital leaders with whom they maintain good personal relations will be found out.
The relationship between all the websites that publish users on the Internet who are inconsistent with the results of the hospital's physical examination and a certain department will be found out.
Check out all those user profiles to see if they are also related to a certain hospital. This time, I'm going to make a certain hospital completely expose its ugly face.
In addition, we write another plug-in program, which can be implanted with map software such as Qianxun Map, Gaode Map, Google Maps, etc., to instantly display a certain hospital in a certain city, and give the hospital a case of fraud or quack victimization. โ
"Okay, okay, leave this to me, I'll try to complete all the data and software in one day. โ
Zhizhi Xinyuan was excited and immediately went to get busy.
Tang Chuan said to Qin Cheng: "Since a certain department of hospitals dares to openly provoke us, then I will beat them to death with a stick." โ
Old Man Bai couldn't help but be stunned and asked, "Xiaochuan, what do you want to do?"
Tang Chuan said indifferently: "When I finish collecting their information, I will let them be completely exposed to the world, and I can no longer deceive people and completely defeat their quack group."
In addition, I will prepare a fund to fully acquire those valuable hospitals after their collapse as the basic hospital network for us to promote the 'Health Hut' in the future."
I heard that in order to ensure that the relevant departments cannot restrict them, the quack group has all the qualifications and medical equipment that should be available, which saves us all kinds of cumbersome procedures for opening a hospital.
Master, you may also need to take advantage of your old prestige in the health system. Well, simply establish another company, called Tianyi Health Group, and let it do the acquisition. โ
When the old man Bai heard this, he pondered for a long time and said, "Your idea is indeed feasible, but how can you keep the people from going to their hospitals to see a doctor?"
You must know that all the hospitals of a certain department have been exposed in the past two years, but the state cannot directly ban them, because they are all in line with the country's medical regulations and related policies.
Because this practice of them is a marginal ball, as long as there is no medical malpractice or obvious fraud and crime in the process of treatment, compulsory measures cannot be taken.
The most important thing is that with the passage of time, the common people have forgotten and will go to those hospitals to see a doctor. โ
Tang Chuan told him about the development of a plug-in software, and Old Man Bai and Qin Cheng's eyes lit up when they heard it, and they both felt that it was very good.
"It's just one thing, how can patients who don't use maps and follow advertisements to find their hospital know about them?" Qin Cheng asked.
Tang Chuan smiled and said, "I can guarantee that on the Internet, their hospital website will never be searched again." It's just that there's no way to stop them from advertising on TV stations. โ
Old Man Bai said: "It's okay, this can already make it difficult for them to operate." โ
"Master, there is one more thing I need your help with. We have to find a way to let users who are skeptical go to a regular hospital for a physical examination, and use this data to compare with the testing data of our bracelet. Tang Chuan said.
"How do you want me to help?"
"It is difficult for our current bracelet products to be sold in large quantities to third- and fourth-tier cities in a short period of time, so we only need to designate 100 third-tier hospitals in 100 first- and second-tier cities, and they will provide correct physical examination results. โ
Qin Cheng worried: "Xiaochuan, will anyone question our collusion with these tertiary hospitals?"
"It doesn't matter, the results of the tertiary hospital are not something that can be denied casually, and the people who will question it must be a few people with ulterior motives, who jumped out and just let us clean up. Tang Chuan said coldly.
For enemies against himself, Tang Chuan has never been soft, and if a few people mess around, Tang Chuan doesn't mind letting them know why the flowers are so red.
Old Man Bai said: "What do you mean, let me find a way to explain to these 100 hospitals in advance, so as not to make them unable to take measures." โ
"Yes, after all, not everyone is willing to be inexplicably involved in this kind of right and wrong, and if you say hello in advance, these hospitals can also make a name for themselves, and they can have some benefits from the income of medical examination fees, so they will not refuse. โ
"This is no problem, my old face is still worth some money, I will go to my address book, and I can still contact the directors of 100 tertiary hospitals." As he spoke, the old man rushed back to his villa.
Qin Cheng was somewhat relieved to see that the problem was solved, the medical industry was too unfamiliar to him, and some unspoken rules or taboos were not very clear, but he didn't expect that a physical examination and testing function would conflict with some interests of a certain hospital.
After Christmas and yesterday, today has entered the third day of being out of stock, Qin Cheng thought about it and asked: "Xiaochuan, today is the third day, now that this matter is making trouble, do you need to put the product on sale now?"
Tang Chuan nodded and said: "Since people want to muddy the waters, then let the storm come more violently, and the second batch will directly distribute 2 million!"