Chapter 757: Building a Chain Brand
Regarding the goal that Shen Qing said, Su Rui had not considered it before.
For him, the Xinyu Cake Shop was just to fulfill Su Xiao's wish, so that she could have a cake shop of her own, and he didn't think too much about it.
But the development of the Heart Whisper Cake Shop far exceeded Su Rui's expectations, and its popularity was something he had never expected.
It is precisely because the heart whispering cake shop is too popular, and it is also too popular, that the problem arises.
Su Rui only opened a cake shop to fulfill Su Xiao's wish, but he definitely didn't want her to work so hard for the cake shop, if he wasn't worried that she would be disappointed, he would even close the cake shop directly, he didn't want her to be tired.
For him, it doesn't matter whether the cake shop makes money or not, but what matters is whether Su Xiao will be happy, he doesn't want her to work too hard.
This time, the problem came, Su Rui didn't want Su Xiao to work too hard, but she also knew that if the cake shop was closed, she would be very sad, so he could only solve this problem in other ways.
After thinking about it, he felt that the solution was only to think about what Shen Qing said, to build a chain baking brand, and after the Xinyu cake shop was industrialized and scaled, Su Xiao would not have to work so hard, and he could really get out and do what he wanted to do, instead of being busy for the cake shop all day.
Therefore, for the plan that Shen Qing said, Su Rui was also quite moved.
"Maybe it's a good choice to build a chain brand. He thought to himself.
Of course, the goal of the largest chain bakery brand in Zhenjie is too ambitious, even if it will be realized, it will inevitably take a long time, not that this goal must be set now, it can be achieved step by step, little by little, so that even if it can't be done, it will not have any impact.
If it had been a month ago, Su Rui might not have considered this plan, and he would not have thought about building Xinyu Cake Shop into a chain bakery brand.
After all, Xinyu Cake Shop is different from other bakery brands, it is entirely dependent on the bread, cakes and pastries that are delicious enough for the business to be so hot, and the reason why these products are so delicious is because Xinyu Cake Shop has the wheat and sweet fruits he provides, which can make different flour and maltose syrup, which is why the bread and cakes of Xinyu Cake Shop can be so delicious.
In other words, without Zhenmai and sweet fruit, Xinyu Cake Shop is just an ordinary cake shop, and it is difficult to even break even.
The Zhenmai of the Xinyu Cake Shop was provided by Su Rui, who planted Zhenmai in the paradise of his life, and then made flour, and then provided it to the Xinyu Cake Shop to make bread, cakes and other goods, and the quantity he provided was extremely limited, which is also the reason why the Xinyu Cake Shop would close early, and its lack of raw materials was the main reason.
However, when Su Rui had just upgraded Zhenmai, he handed it over to Shen Qing to deal with, and according to the seeds he provided, the Life Group had already planted 10,000 acres of Zhenmai, and the same was true for sweet fruits.
Now, this 10,000 acres of wheat is about to be harvested, and in about half a month at most, a part of the wheat will enter the harvest period.
Even if this part of the wheat is only a small part, but with the high yield of the wheat, it can harvest a lot of wheat, and the flour that can be made is definitely not something that a heart cake shop can digest.
Before, Su Rui and Shen Qing were still thinking about what this flour should be used for, whether to sell it directly or sell it after it was produced into a product.
Compared with wheat, Zhenmai has really many advantages, if Zhenmai is sold directly, it can only get the least benefit for the life group, which can even be regarded as a big loss.
If you want to maximize profits, you still need to make Zhenmai into a terminal product and then supply it to the market, so as to maximize profits, so as to get the greatest harvest for Life Group, make the most money, and improve its influence.
Therefore, Su Rui and Shen Qing have considered this issue, but they haven't made a decision for a while.
Now, the chain plan of Xinyu Cake Shop is likely to directly solve this problem, so that they don't have to think about this problem anymore, as long as Zhenmai is handed over to Xinyu Cake Shop, and then make bread and cakes, which is equivalent to the end product, directly facing the market, and the profits can be made by Life Group, which is equivalent to maximizing benefits.
It can be said that when Life Group handed over Zhenmai to Xinyu Cake Shop, it means that the fertilizer and water do not flow into the fields of outsiders, which is equivalent to changing the left hand for the right hand.
Of course, a heart cake shop is absolutely unable to digest these wheat, even if it is opened 24 hours a day, it is not able to digest so much wheat, and now only a small part of the wheat is to be mature, if 10,000 acres of wheat are ripe, it is not a heart cake shop can digest.
What's more, the planning of the life group is not 10,000 acres of wheat, this is just a trial, in the future, it will definitely increase the planting area, now it is 10,000 acres, and it may be 100,000 acres in the future, or even a larger scale.
Therefore, a heart-to-heart cake shop is absolutely impossible, and only by building a chain baking brand can it digest so much Zhenmai.
Because of this, if Shen Qing proposed this plan a month ago, Su Rui might not have considered it, but at this time when Zhenmai reached the harvest period, he had to carefully consider this problem, and building Xinyu Cake Shop into a chain bakery brand is indeed a way to kill multiple birds with one stone, and the benefits are very many, and it is once and for all, so there is no need to think about this problem in the future.
After thinking about it for a while, he finally made his decision: "Okay, just do as you say, build the Xinyu Cake Shop into a chain brand, and you will take the lead in arranging the specific plan." ”
"Okay, no problem, I'll do this well, and I'll hand it over to you as soon as the plan comes out. Shen Qing also replied immediately.
After inspecting the Xinyu Cake Shop and tasting the goods here, Shen Qing has seen the market and business opportunities of the Xinyu Cake Shop, and thinks that there are great benefits that can be tapped, and it is not an exaggeration to say that the business opportunities are unlimited, and she is indeed very optimistic about the Xinyu Cake Shop, thinking that it has the potential to become the largest chain bakery brand.
Therefore, Shen Qing is very concerned about this matter, and she is by no means thinking about it casually, but will really try to do it well.
The plan to build a chain brand of Xinyu Cake Shop has been implemented, and it will start to act soon.