Chapter 295: A Small Counterattack
The first episode of "Single Speed Dating" has been broadcast. Pen, fun, and www.biquge.info
Ye Qiu also quickly got the ratings results.
The average rating is 5, and the highest rating is 7%, which is quite good compared to variety shows, especially for new variety shows like "Single Men and Women" without any stars.
Ye Qiu was not too surprised, after all, although this show had such and such shortcomings in his opinion, because it was still a relatively new way of programming, it was normal to achieve such ratings.
Wang Dong also comforted Ye Qiu, saying that this show is done, in fact, Ye Qiu is not completely without benefits, at least, the idea of this show is from Ye Qiu's hand.
Ye Qiu just smiled. Although he was indeed a little annoyed when he first got the news, he was relieved and regarded as a wake-up call.
And this rating, Mango TV is also quite satisfied, although it is not as good as "Real Man", but it is also very good.
After all, relatively speaking, the production cost of "Single Speed Dating" is much lower than that of "Real Man".
To have such ratings is already earned. And this is the first issue, and the audience's reputation is okay.
Mango TV's expectations for "Single Speed Dating" are naturally more than that, "Single Speed Dating" Mango TV adopts two episodes a week. One on Saturday and one on Sunday evening.
Therefore, there is no rush for advertising bidding, but wants to wait for the ratings of the second episode of the program to come out before conducting advertising bidding.
The comments of the audience on the Internet on Mango TV's new variety show "Single Speed Dating" are still very good.
As a result, on Sunday, after the second episode of "Single Speed Dating" was broadcast, the ratings really increased a lot, with an average rating of 6.5 and a maximum rating of 8.4%.
This result is already very good, and if it develops according to this trend, even if it is not as good as "Real Man", it will not be too bad.
If the first episode can only be said to be the inertia of publicity and new programs, then the second episode can already be regarded as a success if it maintains the growth of ratings.
Mango TV can finally hold an advertising bidding meeting for "Single Speed Dating" with confidence.
At present, although the ratings of the show "Single Speed Dating" are not as good as talent shows and "Real Man", they are enough to attract the attention of advertisers.
It's just that Mango TV has high expectations for the program "Single Speed Dating", so when the advertising bidding was made, an additional agreement was made.
In fact, this is not unrelated to Ye Qiu, when "Soldier Assault" officially adopted this method and made a lot of money.
The additional agreement is that based on the ratings of the second phase, the advertising fee is linked to the ratings, and the advertisers who rise in the ratings also need to add money.
Advertisers don't have much of an opinion on this, after all, for them, in fact, this kind of additional conditions are not without benefits.
If the ratings go up, it means that more people are watching, and it doesn't matter if there are so many advertising expenses, and if the ratings are not good, then they won't invest too much at one time, but in the end they don't meet expectations.
Of course, in general, if you don't have a lot of confidence in the program, the average TV station will not adopt this kind of additional agreement.
After all, no matter what the show is, it's risky.
And at this time, some inside information about the show also circulated in the TV circle.
This show was indeed the idea that Ye Qiu proposed when he was having lunch with Liao Fei, but originally this idea, Ye Qiu wanted to cooperate with Liao Fei and broadcast the program on Deep Blue TV, but it was taken by Liao Fei as his own and so on.
Many people from the TV station were still a little puzzled at first, because they had contacted Ye Qiu and Liao Fei before, and the result was that the show was led by Ye Qiu, but suddenly, Feixing Film and Television put aside Ye Qiu and cooperated with Mango TV.
It turned out that this is such a reason, the credibility of this thing, especially for a company, its importance is self-evident, Liao Fei did this, in fact, he committed a taboo in the industry, and it is obvious that this time, Ye Qiu was put together by Liao Fei and Mango TV.
In fact, if there was no Ye Qiu, who Liao Fei was, everyone didn't pay attention to it at all, but if such a thing happened, Liao Fei would naturally be on the blacklist of various TV stations, except for Mango TV, of course.
But it is conceivable that Liao Fei's Flying Star Film and Television will definitely not be easy to walk in the future, after all, no one wants to cooperate with a company that goes back on its word and has no credibility to speak of.
Even if it is Mango TV, it is just using Liao Fei, aside from the idea of the program "Single Speed Dating", Liao Fei and Feixing Film and Television can't get into the eyes of Mango TV at all.
Although Liao Fei had long thought that Ye Qiu would not just forget it, he didn't expect things to turn out like this.
Although this time "Single Speed Dating", according to the current situation, Feixing Film and Television can get a lot of money, but the road ahead is very difficult.
Feixing can only follow Mango TV all the way to the end, of course, Liao Fei also regrets it a little at the moment, but there is no turning back from the bow, and things can only be like this.
Fortunately, the show "Single Speed Dating" can be done for a long time, and judging from the ratings of the first two episodes, this is likely to be a long-term meal ticket.
It's just that neither Mango TV, Liao Fei, nor other TV stations expected that things would change so quickly.
In the second week, the first issue after the advertising bidding meeting of "Single Speed Dating" is also the third episode of the show.
After the broadcast, the average rating was 6.6%, and the highest rating was 8.5%.
It was completely different from what everyone expected, with an increase of only 0.1 percentage points.
However, such ratings are also within the acceptable range, after all, although the growth is small, but after all, it still grows.
But in the 4th episode, the ratings actually decreased instead of increasing, with an average rating of 5.8% and a maximum rating of 8%!
At this moment, everyone knows that there must be something wrong with this program on Mango TV.
So what's the problem? You know, it's only been 4 episodes, and the ratings have declined.
In the end, the result of Mango TV was that "Single Speed Dating" was too fresh, but the show itself lacked highlights, the lights were turned on and off, and although the reversal was very novel, this routine was repeated many times, and the freshness did not exist, and nothing new appeared, so it was natural for the ratings to decline.
This is the conclusion reached by Mango TV, but although the reason is known, how to solve this problem is the key.
However, for this program, Mango TV was also launched in a hurry, in order to grab time, so in fact, the understanding of this program is not so profound.
How to change this show has naturally become the top priority of Mango TV in the future.
You know, if the additional agreement signed between this program and the advertiser continues to decline in ratings, how will it be explained to the advertiser? )