Chapter 296: False Fiery
The fourth episode of the "Single Speed Dating" program began to slide, which was unexpected by many people. Pen × fun × Pavilion www. biquge。 info
First of all, this show has had a good publicity gimmick since it was broadcast, and the idea of the show came from the creative master Ye Qiu, who had just created a reality show with a lot of ratings for "Real Man".
Secondly, many of the designs of this show do give people a bright feeling, and it is a civilian variety show without any star participation.
Purely from the perspective of those aspects of the program's design, it is indeed very novel.
At the beginning, it did have good ratings, and Mango TV had high expectations for this program, otherwise, it would not have set additional terms with advertisers.
But now it seems that the additional clause has become a failure.
Because once the ratings of "Single Speed Dating" continue to decline, it will be a great blow to Mango TV.
In the additional clause, the manufacturers accepted to pay for advertising according to the ratings, so if the ratings break the bottom line in the contract, then Mango TV will have no revenue.
Of course, there is also a highlight that this show is from the hands of Ye Qiu, a creative master, the king of advertising, who has become famous so far, and has never been defeated.
In fact, the ratings of "Single Speed Dating" have declined, and the most nervous is Liao Fei, because so far in this show, Mango TV has not given him a penny, but he has invested almost all of his net worth in this project.
If the show fails, he will be a failure.
How to rectify "Single Speed Dating" has become the most important thing for Mango TV and Liao Fei.
At this time, on the Internet, it broke out again that the idea of this "Single Speed Dating" program was taken by Liao Fei without Ye Qiu's consent.
It can be said that one stone stirred up a thousand waves, everyone had always thought that the idea of this show was given to Liao Fei by Ye Qiu, but they didn't expect that there would be such an inside story.
When the news first broke, everyone didn't believe it so much, but after quickly analyzing the party, they analyzed this matter, and there is a real possibility that it is true.
First of all, everyone knows that the relationship between Ye Qiu and Mango TV can be said to be the same after the change of Mango TV's top management.
At the beginning, "Soldier Assault" was suppressed by Mango TV, and everyone could see it, and after that, Ye Qiu bought the broadcast time of "Soldier Assault" from Mango TV, and as a result, he made a lot of money, which can be regarded as revenge.
After "Real Man", Ye Qiu chose to cooperate with Deep Blue TV and became an instant hit.
And the new director of Deep Blue TV is the deputy director of Ye Qiu and Mango TV during the honeymoon period of cooperation.
In this way, if the idea of a program like "Single Speed Dating" is given to Liao Fei by Ye Qiu, then it seems unlikely that it will cooperate with Mango TV.
So is it true?
For Mango TV and Liao Fei, this kind of news is completely down, originally "Single Speed Dating" encountered a predicament, and at this time there was such negative news, although Ye Qiu himself did not say anything, but compared to Liao Feilai, netizens obviously believe in Ye Qiu more.
Combined with Ye Qiu's legendary deeds before, the sentence "has always been imitated, never surpassed" was taken out again.
said that the idea of the show "Single Speed Dating" was originally a good idea, but now it seems that Liao Fei must have copied it incompletely, so it is where he is now.
If Ye Qiu came to do it, this show would definitely not be like this.
Such a voice is still very marketable on the Internet.
However, no matter how biased the outside public opinion is, these are not important, what matters is whether "Single Speed Dating" can turn things around and stop the decline in ratings.
Is Mango TV stressed? Definitely.
After Liu Houjun became the owner of Mango TV, although the incident of "Soldier Assault" made Mango TV lose some face, after all, there was the drama "Smoke and Rain in the Clouds" as the foundation, so the impact on Liu Houjun was not too great.
But after that, Ye Qiu, who was originally very happy to cooperate with Mango TV, switched to Deep Blue TV, and also poached Fang Yibai, the hero of the original Mango TV, if it was just like this, it would be nothing.
However, "Real Man" released another big satellite, for which many TV stations gloated, and Liu Houjun's vision began to be questioned.
If "Soldier Assault" had not been suppressed, perhaps "Real Man" might not have fallen to the inconspicuous Deep Blue TV station at that time, and it would have missed a big gold mine in vain.
And this time, "Single Speed Dating" Mango TV can be said to have exhausted its publicity resources, although it was funded by Feixing Film and Television, but in fact, Mango TV led the project.
If "Single Speed Dating" fails again, then after Liu Houjun becomes the owner, Mango TV can be said to have ushered in three consecutive defeats, and the so-called things are only three, so even Liu Houjun is facing great pressure.
After all, although the cost of the show "Single Speed Dating" is not high, it actually consumes a lot of resources.
Under such pressure, Mango TV naturally couldn't sit still, and soon Mango TV released a trailer for the new revision of "Single Speed Dating".
Such a gimmick has really attracted the curiosity of many audiences.
Soon, Mango TV's "Single Speed Dating" aired its fifth episode.
As a result, the ratings of the fifth episode of "Single Speed Dating" after the change did not decline again, but increased a little, with an average rating of 6.2% and a maximum rating of 8.3.
Although the data has only risen slightly, what does it mean? It shows that this change has been successful, not only successfully stopping the decline in ratings, but also rising a lot.
The production team of "Single Speed Dating" is naturally jubilant.
Even Ye Qiu was a little surprised by the change in the ratings of "Single Speed Dating".
Ye Qiu didn't watch the new issue of "Single Speed Dating", so it's not very clear what changes Mango TV has made.
However, purely from the perspective of ratings, it seems that Mango TV still has capable people.
But when Ye Qiu watched the replay of this episode of "Single Speed Dating" on Mango TV, Ye Qiu smiled.
Originally, Ye Qiu thought that Mango TV really had capable people to make up for the shortcomings of "Single Speed Dating", but he didn't expect that not only did he not make up for it, but he also intensified the flaws of the show.
As for the increase in ratings, it is actually normal, after all, this is the beginning, and the magnified defects have not yet shown their real drawbacks.
Sure enough, after reading the comments of netizens on the Internet, I knew that the change of "Single Speed Dating" was a success in the ratings for the time being, but the word-of-mouth has dropped a lot. (To be continued.) )