Regarding the retail price of the lightspeed bike, Su Rui decided after careful consideration.

For him, he is ready to use lightspeed bicycles to make money, to provide development funds for lightspeed machinery manufacturing companies, so as to develop more and more complete products, and how can he set a price that is not profitable.

As for the retail price of lightspeed bikes, whether they will increase in the future, it is even more impossible.

As long as the price does not change much and the cost does not increase, the retail price of the light-speed bicycle will not change, and it will always be maintained at the retail price of 1,000 yuan, which will not change.

Lightspeed bicycles, whether they are losing money or not, will certainly not be the case.

The reason why these bicycle companies think this way is because they don't know the actual production cost of the light-speed bicycle, and they think that the cost of the light-speed bicycle is too high, so that the light-speed bicycle is now losing money and making money, or hurting people with it.

From the very beginning, Su Rui considered a standard, that is, the price should not be too high, within the consumption level of most consumers, and at the same time ensure a certain profit.

This means that the retail price of the lightspeed bicycle is 1000 yuan, which is absolutely profitable, and it is unlikely that there will be a loss when selling one, or even the higher the sales, the more serious the loss, this kind of thing is impossible to appear on the lightspeed bike.

Of course, when the retail price of a lightspeed bicycle is 1,000 yuan, it must achieve a certain sales volume in order to ensure profits.

If the sales of lightspeed bicycles are too low, only a few thousand or tens of thousands of them are sold a year, it is indeed a loss to sell one, and the loss is very serious, even the annual sales of hundreds of thousands, it is impossible to make money.

After all, as a new type of bicycle, the lightspeed bicycle needs to be completely designed from materials to molds and production processes, and if it is a low output, the cost must be extremely high.

Not to mention anything else, just the new materials used in the lightspeed bike, even if it is a new production technology, but if the output is not high, the production cost of the material will be extremely high, only high output, can reduce the production cost, plus other aspects, the cost is even more amazing.

Therefore, if the output of light-speed bicycles is not ideal, the production cost is indeed very high, and it will be as these bicycle companies think, selling one at a loss.

But this is based on the premise that the output of light-speed bicycles is not ideal, and in fact, if the output is high to a certain extent, the cost will gradually decrease, and the higher the output, the lower the cost, and the profit will gradually come out.

On the first day of pre-sale, 100,000 light-speed bikes were sold, and they were sold out within five seconds, which means that the sales of light-speed bikes cannot be too low, basically ruling out the possibility of thousands or tens of thousands, and the actual sales must be much higher than this number.

For light-speed bicycles, once the production reaches hundreds of thousands, the cost can be controlled, at least it will not be lost, and if the annual production is in the millions, the profit will be very good.

In fact, for the annual sales of light-speed bicycles, Su Rui and Shen Qing are positioned at 10 million units.

The annual sales of 10 million vehicles, which is not an easy sales volume in the bicycle industry, many bicycle companies do not have 10 million sales a year, let alone a single model, it is extremely difficult to sell 10 million vehicles.

Therefore, if other bicycle companies launch a thousand-dollar bicycle and say that it will sell 10 million units a year, it will only be regarded as a joke and considered nonsense.

It's just that the lightspeed bike is different, there are 100,000 units on the first day of pre-sale, and there is a great hope that selling 10 million units in the next year can be done, Su Rui and Shen Qing are very optimistic about it, thinking that the lightspeed bicycle has the potential to do it.

If the annual sales of light-speed bicycles can reach 10 million, the average profit of a bicycle will be very considerable.

After the annual sales reach 10 million, the production cost of lightspeed bicycles will be reduced to a very low level, compared with some ordinary bicycles that cost hundreds of yuan, the production cost may not be too different, and it can even be said that the production cost is about the same, compared to some bicycles that cost 1,000 yuan, the production cost may be slightly lower.

Of course, this production cost is not high, and it does not mean that lightspeed bikes will use inferior materials.

In fact, the materials used in lightspeed bicycles are not only better than these thousand-yuan bicycles, but even the materials of 10,000-yuan bicycles are not as good as light-speed bicycles, mainly because the materials of light-speed bicycles are all using new technology and advanced equipment, as long as the output is maintained to a certain extent, not only the quality is better, but the production cost will be lower than that of similar materials.

Therefore, as long as the output of light-speed bicycles is higher than a certain number, the production cost can be much lower than that of thousand-yuan bicycles.

With an annual sales volume of 10 million units and a retail price of 1,000 yuan, the production cost of lightspeed bicycles, including taxes, is less than 400 yuan, even according to the highest estimate, it is only 400 yuan.

Moreover, the production cost of 400 yuan can be further reduced, as long as the output continues to rise, the cost can continue to be reduced.

The most important thing is that the production cost of 400 yuan has been calculated according to their respective taxes, including value-added tax, and they are calculated according to the country's taxes, but in fact, in many taxes, it is possible to reduce taxes and exempt them, and there is also a chance to win policy preferences, and the actual tax cost is lower than this figure.

Therefore, the production cost of lightspeed bicycles is only lower than 400 yuan, which is already the production cost calculated according to the highest standards.

From this point of view, the production cost of light-speed bicycles is indeed not high, compared with bicycles of the same price, the cost may be much lower, plus other brands of bicycles, may be much higher operating costs, which is even more impossible to do.

Therefore, the production cost of a light-speed bicycle is indeed unique, and it is also a cost that is enough to scare people.

Because of this, Su Rui will be very confident that the lightspeed bicycle is impossible to lose money and make money, and it will not hurt people with this, in fact, there is a good profit, but the peers do not know the production cost of the lightspeed bike, so they will make mistakes.

Of course, all this is based on the annual sales of light-speed bicycles, which can reach 10 million units, and if this sales volume cannot be reached, it is of course impossible to achieve this production cost.