Regarding the pricing of the lightspeed bike, Su Rui thought about it for a long time before deciding.

It can be said that the retail price of the lightspeed bicycle is 1,000 yuan, which is exactly what he meant, and it is a decision he makes.

Of course, before deciding, Su Rui also discussed with Shen Qing, and the latter also thought that the price of the light-speed bicycle was not easy to be too high, and also agreed to the price of 1,000 yuan.

After this price was announced, not only consumers were shocked, but the entire industry was very shocked.

The retail price of lightspeed bicycles is only 1,000 yuan, and most bicycle companies have felt an unprecedented crisis, believing that this will have a great impact on them.

After all, the performance and appearance of the light-speed bicycle are very competitive when sold at a price of 1,000 yuan, and there is basically no comparable competitor at the same price.

The retail price of 1,000 yuan, in the bicycle market, can only barely be regarded as a mid-range bicycle, or even a mid-range bicycle.

However, as the retail price of a mid-range bicycle, 1,000 yuan is the starting point, less than 1,000 yuan is an ordinary bicycle, and more than 1,000 yuan is a mid-range bicycle, and no bicycle at this price can be compared with a light-speed bicycle.

It can be said that a bicycle of this price, in terms of appearance and performance, has a big gap with the light-speed bike, and it is the existence of a second-kill existence, in the face of an opponent like the light-speed bike, this kind of bicycle is not competitive at all, and there is no way to compare them together.

As for high-end bicycles, they usually refer to bicycles of more than 3,000 yuan, and even in the eyes of some enthusiasts, bicycles of 3,000 yuan can only be regarded as mid-range bicycles, not high-end bicycles, and at least bicycles of more than 5,000 yuan can be regarded as high-end bicycles.

But even if it is a high-end bicycle of more than 5,000 yuan, compared with a light-speed bicycle, it has no advantages at all, and it has been thrown away, and it also has no influence.

Not to mention a high-end bicycle of 5,000 yuan, even if it is a luxury bicycle priced at 10,000 yuan, it is not as good as a light-speed bicycle, and there is a big gap with it, otherwise, consumers will not think that the price of light-speed bicycles is at least at the level of 10,000 yuan, even bicycle companies think so.

It can be said that the bicycles on the market, whether they are mid-to-high-end bicycles, have a big gap with light-speed bicycles in terms of appearance and performance, and it is a gap that can be seen.

Of course, these mid-to-high-end bikes are not without advantages at all.

At least in terms of brand awareness, sales channels and feelings, compared with new companies, new brands of light-speed bicycles, there are still a lot of advantages, but the huge advantages of light-speed bicycles At present, the victory in these aspects does not mean that these bicycles can be more competitive.

Because, after the retail price of the light-speed bicycle was set at 1,000 yuan, these mid-to-high-end bicycles lost all their competitiveness and were swept away by the light-speed bicycle, and there was no opponent who could fight.

In the face of such a low retail price of light-speed bicycles, consumers have no way to resist, and they will not consider what brand awareness and feelings are imaginary, of course, they must choose the most cost-effective and perfect light-speed bicycles, which is why most of their peers feel the crisis, because they have no confidence to compete with light-speed bicycles.

Of course, most bicycle manufacturers feel the crisis and are under pressure, but there are also some manufacturers who are not impressed, and the largest enterprise is the Meima Group.

For the retail price of the light-speed bicycle, Meima Group is not concerned, a group of management after the meeting, all think that the light-speed bicycle is now a businessman, such a bicycle, the retail price of 1,000 yuan, there is no need to expect to make money, and there will even be a loss when selling one, and the subsidy for each car is not low.

Because, judging from its own experience, Meima Group believes that the production cost of light-speed bicycles must be extremely high, counting all the costs, conservatively estimated at no less than 2,000 yuan, which is still a considerable sales situation, if the sales are not good, the average cost is even more amazing.

Even if the sales are good, the lightspeed bike will still sell at a loss, and the retail price of 1,000 yuan is not enough to cover the production cost, not to mention other expenses.

Therefore, the management of Meima Group will unanimously believe that the current retail price of lightspeed bicycles is to hurt people with this, or to make money at a loss, but they think that it is not a company with no background like Lightspeed Machinery Manufacturing Company that can play, and it will soon be unable to hold on, and it will not be long before the retail price will be raised.

It's just that after the lightspeed bicycle is sold at a low price, if the retail price is raised, consumers may not accept it, and the subconscious will think that it is not cost-effective, so they will not buy it, which will not help the lightspeed machinery manufacturing company at all, and it is impossible to achieve profitability.

In this way, Mira Group thinks that if Lightspeed Machinery Manufacturing Company does this, it will soon be doomed, and there is no need to worry at all.

Enterprises that have this idea, not only Meima Group, but also many bicycle companies also think so, all think that the production cost of lightspeed bicycles is very high, higher than the current retail price, but Meima Group is the largest enterprise among them.

No matter what these bicycle companies think, whether they feel the crisis, or feel that they are not worried, whether they think that lightspeed bicycles do not pose a threat to them, lightspeed machinery manufacturing companies will not care, nor will it affect the future plan, or will develop according to the plan that has been set a long time ago.

As for the retail price, it was Su Rui who proposed it, and it was the price he felt was the most suitable.

As for the Meima Group's belief that the light-speed bicycle is sold at a loss, it is completely nonsense, and it is because the Meima Group does not understand the production cost of the light-speed bicycle to think so.

In fact, the production cost of lightspeed bicycles is not as high as everyone thinks, and it can be said that it is far lower than the imagination of peers.

At least before the retail price of 1000 yuan, the light speed bicycle will not only not lose money, but also have a lot of profits, as long as the production and sales are kept above a certain amount, there is no need to worry about losses, the profit is still very good.

With the popularity of light-speed bicycles, sales will definitely not be low, which means that there is no possibility of a loss, and the profit is still quite eye-catching.

For Su Rui, when setting the price, he must have considered the profit, and how could he set a retail price that would lose money.