Chapter 910: Crazy Rush to Buy
As for the consumer reaction to the price of the lightspeed bike, it is exactly what Su Rui wants.
Previously, the reason why he asked the company not to announce the price of the lightspeed bike was to achieve such an effect.
It can be said that the better the performance of the light-speed bike, the higher the price of the bicycle will be thought by consumers, and when the actual price is announced and is far lower than the consumer's expectation, it will make consumers feel a huge contrast, then they will feel that the light-speed bicycle is a good price and a product worth buying.
In this way, in the early sales, the performance of the light-speed bicycle will be very good, and it will also drive the subsequent sales.
In fact, with the quality of the light-speed bicycle, the price is only 1000 yuan, and it is indeed a cost-effective bicycle product, and similar products are not as good as the light-speed bicycle, which is no longer in doubt.
This also means that Su Rui did not deceive consumers by doing this, but it is a very reasonable approach, which can be regarded as a way of publicity.
Therefore, when consumers reacted so much to the price of lightspeed bikes, this was already a situation that he had foreseen before, and it was also the effect he wanted to achieve after preparing for so long, which can only be said to have not disappointed him.
A bicycle of 1000 yuan, if it was before, most people would subconsciously feel expensive.
But when this price appeared on the body of the light-speed bicycle, the reaction of consumers was very different, only that this price was too cheap, incredibly cheap.
When the official mall of life announced the price of the lightspeed bicycle for 1000 yuan, too many consumers think it is not credible, thinking that the price is wrong, and it will be corrected soon, and some people think that this is only a tenth of the deposit, before delivery, you need to pay additional money, and even some people think that the official mall of life does this, just for hype, in order to increase the popularity of the topic, will deliberately release this price, and wait until the topic is hot, and then immediately change the price back, so that there will be no loss, and play a good role in publicity。
There are more and more people who think like this, and it is getting more and more intense.
When more and more people raised doubts, the official store of Life had to issue a statement, saying that this is a normal selling price, which is also the retail price of the lightspeed bike, and said that the first batch of pre-orders for the lightspeed bike is limited and will be available on a first-come, first-served basis.
After this announcement came out, consumers went even more crazy, and more people flocked to the pre-order page of Lightspeed Bike, waiting for the pre-order to begin.
As soon as three minutes passed, the pre-order page of the lightspeed bicycle officially lit up the pre-order, which is no longer optional, and users who have already been ready for a long time all click on the pre-order at the same time.
In just five seconds, the pre-order page becomes sold out.
That's right, for this pre-sale, a total of 100,000 light-speed bicycles have been prepared in the official store of Life, and all of them were sold out in five seconds under the condition that each user is limited to one.
Five seconds is a very short time, and some people who are slow to respond may have just moved the mouse, and five seconds have passed before they clicked, and the pre-order has become sold out, and there is not much time to prepare.
For this situation, Su Rui also did not expect it, he felt that the pre-sale of the lightspeed bicycle this time should not be low, it would be a very good quantity.
But he didn't expect it to be so good, and in five seconds, 100,000 units had already been sold, which was a pre-sale volume that he hadn't expected at all, and even he thought it was incredible.
It is said to be a pre-sale, but it has to be paid in full, not a deposit, which means that this pre-sale volume can be regarded as the real first-day sales.
100,000 light-speed bikes, what kind of concept is this.
According to the price of 1,000 yuan for a light-speed bicycle, 100,000 light-speed bicycles are 100 million yuan in revenue, and in five seconds, a turnover of 100 million yuan has been created, which is already a miracle in the bicycle industry.
In fact, Su Rui and Shen Qing's previous estimates of the pre-sale of light-speed bicycles were only 50,000 units, and this is already the highest estimate.
50,000 units, that is, 50 million turnover, and this is still the pre-sale volume that they think can only be achieved in one day, but even if it is 50,000 pre-sales a day, it makes people feel incredible, and they think that it is impossible to complete it in the near future.
Now, the actual pre-sale volume is twice as high as expected, not only that, but it was completed in less than five seconds.
In five seconds, to create a turnover of 100 million yuan, this is indeed a very unimaginable achievement, in the bicycle industry, can also be regarded as unprecedented, even if it is a product of other industries, it is difficult to achieve this level.
The pre-sale of 100,000 units is not the highest achievement, because there are still many people who have not grabbed this number.
It is foreseeable that if the official mall of life completely liberalizes the pre-sale of light-speed bicycles and does not limit 100,000 units, the actual pre-sale volume may be much higher than 100,000 units, not just 100,000 units, which is very possible.
As for the release of pre-sales, there is no longer a limit on the quantity, and it is difficult to know how high the pre-sale volume will be.
Because, Su Rui doesn't plan to do this, and the official store of life doesn't plan to take out more lightspeed bikes for pre-sale today, so there is no way to know how much pre-sale can reach.
Even so, the fact that the lightspeed bike can reach 100,000 pre-sales is already very satisfying to him.
It can be seen that the efforts made by Lightspeed Machinery Manufacturing Company during this period of time are completely in vain, and everything is rewarded, so that 100,000 units can be sold in the first day of pre-sale, which also means that the plan has been very successful and the harvest is very rich.
Such an achievement, there is indeed nothing to say, the speed of light machinery manufacturing company can launch the first new product, on the first day can be 100 million yuan in revenue, which is already a very good achievement.
Moreover, this 100 million yuan is still a real 100 million, but it is not exaggerated.
Because the official mall of life does not prepare coupons for lightspeed bikes, nor does it have any discounts, which means that users buy a lightspeed bicycle and indeed have to take out 1000 yuan, which is not a penny.
Therefore, 100,000 light-speed bicycles do represent a revenue of 100 million yuan, which is not less than half a cent.
In the case of only one sales platform in the official mall of life, lightspeed bicycles can be pre-sold for 100,000 units, which shows how popular lightspeed bicycles are, and also means that the retaliatory measures taken by Meima Group against them have no effect at all.
I believe that after this pre-sale volume spreads, it will soon become a big news, and Su Rui can also get a lot of faith points through this, which makes him look forward to it very much.