Taking advantage of this opportunity, Shen Qing mentioned the situation of the online market and the offline market. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the office, Shen Qing continued: "In terms of the current situation, we should grasp the online market and develop this market well, and we can't miss this market.

After a pause, she added: "Taking advantage of the fact that our products are selling well online, we should seize the opportunity to expand our brand awareness, so as to open up a larger online market and expand the online market as much as possible." ”

"Then what do you think we should do?

Shen Qing immediately expressed her opinion, this is a plan she has prepared for a long time, and said: "No, increasing the cost of network promotion is only one of them, not the main thing, what we have to do now is to open more online sales channels, or to build our own online sales channels, the latter is more important." ”

"To build your own online sales channel, do you mean a life online store?" asked Su Rui again.

Hearing this, Shen Qing shook his head and said: "No, the life online store can only be regarded as an online sales channel, but it does not really belong to our company, we have no way to really control this online sales channel, it may be closed at any time, although this possibility is very small, but it is not impossible, if I can, I want to build an online sales platform, not an online store, so that I can control my own sales channels." ”

"You're right, if you want to build your own sales channel in the offline market, it's too difficult to do this, if you want to do it now, the investment is too big, and the effect may be very bad, and if you build a sales channel online, it's much easier, but I'm worried that after the online sales platform is built, it will not be able to attract consumers, which will not affect our online sales." Su Rui agreed with the idea, but felt a bit risky.

Hearing this, Shen Qing replied: "Regarding this, in fact, we are not worried, we want to build our own online sales platform, it does not mean that we will close the life online store, on the contrary, we must also do a good job in the life online store, and then slowly drain the traffic to attract consumers of the life online store to the new online sales platform, this is our purpose." ”

"I understand that when the consumers of the life online store are transferred to the online sales platform, we can close the life online store, or continue to use it as a means of drainage, and concentrate on running the company's online sales platform. Su Rui already understood Shen Qing's thoughts.

Shen Qing nodded and said, "Yes, that's what I mean, to build an online sales platform, this investment is big and small, we can make a small investment in the early stage, first build the platform, and then slowly expand, what do you think?"

"You have this idea, I don't think it's a problem, you can do it. Su Rui nodded in agreement.

He is very supportive of building an online sales platform, which has many benefits for Life Group and its subsidiaries, and it is also a step that must be taken for future development, and now it is just a step ahead.

After all, Excellence Electrical Appliance Company alone will launch many products, and these electrical products can be put on the online sales platform for sale, not only Excellence Electrical Appliance Company, but also the products of other subsidiaries can be put on the sales platform one by one, such as the ice cream of Zhenxiang Food Company, and the Lightspeed Machinery Manufacturing Company that is now ready to be established, and even the engine of Infinite Engine Company, can be put on the online sales platform for sale, which is not a problem.

From this point of view, in the future, Life Group will have more products, all of which need to be sold online.

In the case of more and more frequent online shopping, the importance of the online market is not lost to the offline market, the development prospects are brighter, the market is expanding every year, if you do not grasp the online market, for a company, it is undoubtedly a failure, especially as a technology-based enterprise, even more so.

For the online shopping platform, Su Rui will never allow the life group to miss it, if you have your own online shopping platform, it will undoubtedly be much more convenient.

If this online shopping platform can be developed, it can be used to promote its own company's products, so that the effect can be maximized, at the same time, the cost will be reduced a lot, and most importantly, have your own online sales channels, so that you will not be held by the outside world, and you don't have to worry about some uncontrollable situations.

Therefore, for Shen Qing's suggestion, Su Rui is a hundred supporters, and he will definitely not oppose it.

After he agreed, the rest of the matter was much simpler, Shen Qing just had to do it, there was no need to worry about being blocked, and he could build an online shopping platform belonging to the Life Group with peace of mind.

For this online shopping platform, Su Rui does not require it to be made immediately, which can be developed slowly and does not need to be rushed.

Anyway, Life Group temporarily has a life online store, and there is no shortage of channels for online sales, so there is no need for such an urgent need for an online shopping platform, which is mainly to prepare in advance for future needs, and in terms of time, it is still very sufficient.

However, Shen Qing will now put forward the idea of building an online shopping platform in Su Rui, and the relevant plans have been prepared, which shows that she has a detailed plan, and I believe that she can quickly build the framework of the online shopping platform first, and then slowly enrich the content inside, she can do it well.

According to Su Rui and Shen Qing's ideas, this online shopping platform will become the official mall of Life Group.

The products sold in this official mall will be the products of Life Group and its subsidiaries, and the products of other brands will not be sold for the time being.

However, it is definitely not an easy thing to do a good job in an official mall, and the first problem that needs to be solved is the payment problem.

The official marketplace must support multiple payment platforms in order to attract consumers.

If this is not done well, then don't try to attract consumers to shop, even if you are attracted here, you will not be able to retain consumers.

Therefore, on this issue, Shen Qing and Su Rui discussed for a long time, and it is best to determine a few plans, and they will try to improve the payment problem of the official mall and strive for as many payment platforms as possible.

For the Life Group, this problem should not be solvable.

After all, Life Group already has a certain strength and has the capital to attract payment platforms, which should allow these payment platforms to actively seek cooperation.