Chapter 506: Operation Lightspeed

After determining the general development direction of Life Group, Su Rui left the company. Pen? Interesting? Pavilion wWw. biquge。 info

And after he left, Shen Qing immediately called a meeting of all the company's top management, began to deploy the relevant plans, and at the same time arranged all the tasks.

Here in Life Group, from the management to the ordinary employees, they are full of enthusiasm for their work, and it is not an exaggeration to describe it as hot.

Because of this, the work efficiency of the life group is very fast, a new plan, from the beginning of the preparation to the completion, which only takes a short time, and this process, will be the same as other enterprises, encounter various problems, but here in the life group, there will be no procrastination, will be the fastest time to solve the problem, so as to complete the work task in the shortest time.

What can be done today, will not be left for tomorrow to do, this is what every employee will do, but this is not what the company requires of employees, but they do it voluntarily.

Because the salary and benefits of Life Group are very high, but the competition is also very hot, every position, there are a lot of people staring at it, if you don't work hard, you will be eliminated, and then replaced by others.

In order not to lose such a good job, employees naturally face their work with the most enthusiastic work attitude.

Moreover, working here in Life Group is not boring at all, the degree of freedom is also very high, the work is full of fun, and the employees are full of motivation to do things without feeling bored.

Work is divided into active and passive work, which will be completely different work efficiency, and the employees of Life Group are the former, because here, do more to take more, employees will naturally not get by, but will take the initiative to do things.

It is precisely because the employees of Life Group take the initiative to do things, rather than being urged to do things by their superiors, that their work efficiency is naturally very high, and they can complete their work tasks in a short time, or even overcomplete.

With such a group of diligent and self-motivated employees, this is one of the reasons why Life Group can develop so rapidly, and Shen Qing is indispensable to this.

If it weren't for Shen Qing's orderly management of the company, Su Rui would not have been able to trust her to manage the entire company, but he paid little attention to the company and spent his time on other things.

It is precisely because he is reassured of Shen Qing and thinks that she can manage the company well, so he can be a hands-off shopkeeper with peace of mind and spend more time on other things, such as participating in competitions.

……

Back at home, Su Rui began to think about plans for the launch of the bike.

Now he is preparing to set up a lightspeed machinery manufacturing company, and Shen Qing has also begun to act, which means that bicycles will definitely be produced.

And now, Su Rui is not thinking about the production of bicycles, this is not a problem, whether it is raw materials, or production equipment, he has a way to deal with it, and the only thing he needs to consider is the promotion and sales channels of bicycles.

It can be said that now the global bicycle market is already full, and the entire market is firmly controlled by major bicycle brands, while some small brands and latecomers can only compete in the low-end market and make some small profits, which is not what he wants.

Although Su Rui didn't want to launch a high-end bicycle that would be extremely expensive, he didn't want to make a cheap bicycle either.

In his heart, what he wants to do is a bicycle with the right price and a mid-grade grade, so that it can be sold in large quantities, and it can ensure that the profits are not thin, and the quantity and profits are not thin, and he will not keep the profits to a very low level in order to pursue sales, and fight with various small brands in the low-end market, which is not interesting.

Therefore, promoting bicycles and entering the eyes of consumers is the most important step.

In addition, sales channels are also very important, the reason why major bicycle companies can occupy the bicycle market and earn most of the profits, in the final analysis, is because they control the sales channels, or have their own sales channels.

In this way, some bicycle manufacturers without sales channels are naturally unable to pry into this market, and can only be depressed by agents and sales channels, and finally can only sell bicycles at a very low price.

Even if the profit of this bicycle is not low, most of the profits will be earned by agents and terminal sales, and the manufacturers themselves do not make much, just very meager profits.

Not only that, not to mention low profits, but also unable to win by volume, unable to achieve small profits and quick turnover, this is the fundamental reason why it is impossible to create an influential brand.

Therefore, Su Rui attaches great importance to brand awareness, and knows that this will affect the final sales of the bicycle.

No matter how good a bicycle is, if there is no brand awareness and no sales channels, it will not be able to be promoted, and there will not be many sales, and its upper limit has been doomed very early.

Therefore, Su Rui is now thinking about the promotion and channel of bicycles, which is the most important issue, and everything else is secondary.

On the issue of sales channels, he had already thought about it and had some ideas.

Su Rui knows that if you want to promote a new type of bicycle in the offline market, it may not be easy to achieve the goal, or if you want to achieve the promotion effect, it will definitely take a lot of resources and a long time, and it will never be possible to succeed in a short time.

After all, Lightspeed Machinery Manufacturing is a newly established company that doesn't have any offline sales channels and doesn't work with any bike specialty stores.

This time, it is not easy for Su Rui to cooperate with these bicycle shops.

Of course, with the charm of new bicycles, these bike shops will naturally want to sell them, and this is a bicycle that can guarantee that sales will not be low, and as long as you have a little eye, you will not miss such a bicycle.

It's just that these stores will definitely put forward some more excessive conditions, and the price will be pushed to the extreme, making most of the profits.

The lightspeed machinery manufacturing company, which has no foundation in the offline bicycle market, has no way to demand fair cooperation, and if you want to cooperate with it, you must accept these excessive conditions.

For this, Su Rui is impossible to accept, he feels that the offline market is very important, and must not give up, but also cannot accept these unfair conditions, but also to ensure the company's profits, and not all the money is made by these bicycle shops.

Therefore, if he wants to cooperate with these sales channels, he must first have a certain foundation and strength, and then cooperate with these sales channels, so that he can have the capital to negotiate.

Only by standing on an equal footing can there be fair cooperation, and if the status of both parties is not equal, cooperation cannot be just.