For the positioning and pricing of the Whisper of Heart Cake Shop, it is now determined.

In these two aspects, Su Rui and Shen Qing's opinions and ideas are almost the same, so there is nothing to negotiate, just pass it directly.

Next, after these aspects are determined, the problem that needs to be solved is the problem of opening a store.

Regarding the location of the branch of the Xinyu Cake Shop, this is a very important issue, but this problem does not require Su Rui to bother with this problem, and there will naturally be someone to deal with these problems.

The problem that needs him to solve, or that needs him to solve, is about how many heart-to-heart cake shops should be opened.

For Xinyu Cake Shop, if you want to build a world-class chain brand and become one of the largest chain cake shop brands in Zhenjie, it is essential to have a large number of branches, not enough branches, not even a chain brand, let alone one of the largest chain cake shop brands.

Regarding this issue, Su Rui naturally thought about it, and also thought that the more branches, the better.

Only the more branches, the closer you can get to this goal, this is an unavoidable problem, and it must be done.

However, the plan to build a chain brand of Xinyu Cake Shop is just starting now, and nothing can be done overnight, which is impossible, especially in the industry, which needs to be down-to-earth step by step, and it is impossible to succeed all at once.

Because of this, even if Xinyu Cake Shop wants to become one of the largest chain cake shop brands, it is impossible to do it in a short period of time, even if it has a big advantage, it is the same.

For a chain brand enterprise, even if you want to expand the scale, it is impossible to open all the branches at once, and it will inevitably be completed in batches by place, time, and batches, and it is absolutely impossible to open so many branches at once, but they will do what they can, and they are also worried that if they open too many branches at once, they will not be able to achieve profitability, which will drag down the enterprise.

Of course, Su Rui is not worried that the Xinyu Cake Shop will not be able to achieve profitability, with the advantages of the Xinyu Cake Shop, it can be profitable soon after opening, which should be no problem, and he is not worried about not being able to make a profit.

But even so, it is impossible for Xinyu Cake Shop to open a branch all at once, or it will not be able to achieve this goal.

Because, there is only one store in the heart of the cake shop, even if the business is good, it is impossible to get a lot of money from it to start the chain brand plan, limited by financial problems, the heart of the cake shop is not able to open too many branches in a short time.

Of course, Life Group is investing funds to support the development of Xinyu Cake Shop, which is inevitable.

However, the funds of Life Group are not unlimited, and the funds are also very limited, and several of its subsidiaries and projects need to invest funds to develop, which means that it is impossible for the group to draw too much funds to develop the chain brand plan of Xinyu Cake Shop.

With limited funds, even if Su Rui wants to open many branches, it is impossible to do so.

Therefore, how many branches to open in the heart cake shop is a very important question, and it is also a question that needs to be decided now, only in this way can Shen Qing implement these plans and let the chain brand plan start as soon as possible.

Regarding the number of branches, in fact, Shen Qing also gave suggestions.

She believes that the first batch of Xinyu cake shops should open a flagship store, two A-level stores, five B-level stores and 50 C-level stores, a total of 58 branches, and the total investment is about 200 million yuan.

When the chain brand plan was just launched, it opened 58 branches at once, and the smallest branch was two or three hundred square meters, and the largest flagship store was more than 1,500 square meters, and it was necessary to invest 200 million yuan in it, which is indeed a big deal.

Shen Qing believes that only by opening multiple branches in a short period of time can the first shot be fired quickly, so as to attract the attention of consumers, and the first step of the plan can be regarded as a success.

However, 200 million yuan is not a small amount, especially for Life Group, there are so many projects developing now, and 200 million yuan is not a small amount.

After listening to this plan, Su Rui thought about it for a while and felt that this plan was a little unreasonable.

Of course, he didn't think that 58 branches were too much, nor did he think that the investment amount of 200 million yuan was too high, and he couldn't accept it, and it wasn't like that.

In fact, Su Rui thinks that the first batch of branches, only 58 are prepared, he thinks that it is not enough, there should be more branches, even if a higher investment amount is required, it is necessary to do so, only more branches, the effect will be the best, will cause a greater impact, so that the market and consumers remember this brand.

Therefore, he felt that this plan should be adjusted, and the rest should not be changed, but the quantity should be appropriately changed.

"I think we should open more branches, the first batch of 58 stores is too few, and we should add more. Su Rui said.

Hearing this, Shen Qing asked, "Then how many do you think is more suitable?" ”

"At present, one flagship store is enough, but the A-level store needs at least 5, and the B-level store is the same, it should be increased to ten, and the C-level store, only 50 is too little, it should be more than 100, so as to ensure that in some important areas, you can find the heart of the cake shop, and you can see the strength of the heart of the cake shop. After thinking for a while, Su Rui replied that this was what he thought was a more reasonable amount, and if it weren't for the financial problem, he would still want to open more branches.

One flagship store, five A-grade stores, ten B-grade stores, and one hundred C-grade stores, for a total of 116 stores, double the previous 58 cake shops.

All 116 cake shops can be opened in a short period of time to bring a deeper impression to consumers, which makes it easier to open this market.

However, the number of cake shops has doubled from 58 to 116, and the investment must also be doubled, with an investment of at least more than 400 million yuan, or even close to 450 million yuan, which is more than double the previous investment amount.

Regarding this investment amount, Su Rui has naturally calculated, but he thinks that although this investment amount is not low, at this time, it should still be invested.

If you are reluctant to invest now, where will you gain, only if you are willing to invest now, there will be great returns in the future.