Regarding Su Rui's request, Shen Qing felt that there was no problem at all.

In fact, Shen Qing didn't think about turning the Xinyu Cake Shop into a luxury product in the cake brand, she felt that there was not much benefit in doing so.

A bread sells for tens of hundreds of yuan, the cheapest cake sells for thousands of yuan at every turn, a slightly larger and more expensive cake sells for thousands of yuan, and a wedding cake is sold casually for tens of thousands, which is not absent in the cake brand, some cake brands specializing in the high-end market, the price is so expensive.

In fact, these expensive breads and cakes are not much different from cheap cakes in terms of raw materials, at best, they are only two or three percent more expensive, but the price is at least doubled, several times, ten or twenty times higher, which is not a rare thing.

Indeed, the profit margin of a cake brand specializing in the high-end market is very impressive.

If the sales of these cakes are good, then the profit will be even more gratifying, and the workload is still easy, you can make a lot of money, without having to make so many breads and cakes in a day like ordinary cake shops, but you don't get much profit, maybe not as much as a tenth of these high-end brands.

Shen Qing believes that the products of the Xinyu Cake Shop, even if it is made into a high-end luxury product, the price is expensive, there will be a large market, and it can attract consumers with deliciousness, and there is no need to worry about not opening the market and not worrying about no sales, that is to say, even if it is made into a luxury product in the cake, the Xinyu Cake Shop can still develop.

However, Shen Qing still doesn't do this, she thinks that the really influential chain brand is not a luxury brand in a niche market, but a popular mass brand, so the profit margin is indeed not as good as the former, but the final profit is not necessarily less, but may be more, and the influence of the two is completely different, even if the luxury brand disappears, it will not have any impact, but the mass brand, if it disappears, the impact will be greater, which is the difference between the two.

For Shen Qing, she not only wants to make Xinyu Cake Shop profitable, but also wants this brand to have a certain influence in the market.

Therefore, the price of the goods in the heart cake shop is destined not to be too high, if it is too high, it will only become a luxury product, and eventually become a niche product, only a reasonable price can become a truly influential mass brand.

Of course, the bread and cakes produced by the heart cake shop cannot be cheap, and the price is not too low, or slightly more expensive than ordinary bread and cakes, but not too expensive.

In any case, the store decoration of Xinyu Cake Shop is still biased towards high-end decoration, plus service and other aspects, it is better than ordinary cake shops, and the cost is relatively high, and the price is slightly more expensive than other cake shops, which is not too much.

What's more, the bread and cakes produced by Xinyu Cake Shop are so delicious that they can make people have an endless aftertaste, and such bread and cakes, even if they are more expensive than high-end brand cakes, are reasonable and there is nothing wrong with that.

Now the bread and cakes of the heart cake shop are only prepared to be a little more expensive than ordinary bread and cakes, but they are much cheaper than high-end brand cakes.

In this way, Xinyu Cake Shop can maintain a good profit margin and attract a large number of consumers without worrying about no sales, which is equivalent to maximizing benefits.

Therefore, Shen Qing felt that there was no problem with Su Rui's request, which was also in line with her thoughts, and she was about to do so.

According to this plan, even if it is a C-level store, the investment is very large, up to 3 million, and the B-level store needs 6 million, not to mention the A-level store and flagship store used for signboards, and the investment is even higher.

The investment of a heart cake shop is so high, plus the quality of service must keep up, all aspects are installed to high standards, including raw materials are to purchase high-quality, if these aspects are strictly done, the cost input is very large, plus the cost of store rent and water and electricity bills, even if it is allocated to each bread and cake, the cost is higher than that of ordinary cake shops.

The business of most cake shops is very average, and it is not hot, according to the average sales volume of the industry, the cost of Xinyu cake shop is not profitable, and there will even be losses.

However, on this point, Su Rui and Shen Qing did not think that there was a problem, nor did they think that the Heart Whisper Cake Shop would lose money.

In fact, it is impossible to calculate the sales volume of the heart cake shop according to the average sales volume of the industry, if it only reaches the average sales volume of the industry, then the brand of the heart cake shop is a failure, and its sales volume is at least more than doubled.

For example, the heart cake shop that Su Xiao is running now, its sales volume is at least five times more than the industry average, which is still the lowest estimate.

The most important thing is that due to the lack of raw materials, and Su Rui doesn't want Su Xiao and Lin Shiyi to be so tired, the business hours of Xinyu Cake Shop are much less than other cake shops.

If the Whisper Cake Shop is available in unlimited quantities, plus the extended business hours to allow it to reach the normal level, this means that the sales volume of the Whisper Cake Shop can continue to increase, and it is conservatively estimated that it can be more than doubled, which means that the sales volume of the Whisper Cake Shop is expected to reach ten times the industry average, or even higher.

Therefore, if the quality of the heart cake shop remains unchanged, its sales volume is unlikely to be the same as the industry average, at least several times higher.

Even if there are more branches of Xinyu Cake Shop, the number of consumers who are equally divided into each cake shop will decrease, but even if it cannot achieve more than five or ten times the industry level, two or three times is still no problem, even if it is conservatively estimated, it is only twice as high as the industry average, it is enough.

As long as the sales volume of Xinyu cake shop can be twice as high as the industry average, it is not a problem to achieve profitability, at least the profit is higher than that of ordinary cake shops, even if the cost is higher.

And for the heart cake shop, there is no problem at all to achieve this sales.