Chapter 838: Behind the Prosperity

Although Lu Dongfang is the chairman of Huaying Group, he is considered a top figure in the Chinese film industry, and he can be said to be in power, but Lu Dongfang has been very depressed recently.

As depressed as he was Chen Aiguo, the director of Bayi Factory.

The film market in China is booming, and the level of domestic films has made great progress compared with the past, but in the documentaries produced by CCTV for 20 years, the development and changes of Chinese films in the past 20 years have been counted, and many data have been cited.

Originally, this was nothing, but herein lies the problem.

In this series of documentaries on the 20 years of Chinese films, the comparison of various domestic films and imported foreign films over the years is counted, and the box office growth and highest box office rankings of Chinese films in the past 20 years are listed.

As a result, it was precisely these data that made Lu Dongfang and Chen Aiguo called over by several retired old cadres and gave them a severe reprimand.

And the two of them were speechless, because what they said was the truth.

In the 20 years of documentaries in Chinese films, in the first five years, almost the main theme movies were dominant, but then, the main theme movies no longer have any sense of existence.

The proportion is also getting lower and lower, and as of last year, the main theme movie of China did not even have a top 20 annual box office.

The movie itself is an alternative propaganda medium, over the years, Hollywood has been exporting the values of American imperialism to the outside world, in contrast, the main theme movies of China, let alone going abroad, even have no sense of existence in China, and when it comes to the main theme movies, many viewers are subconsciously disgusted.

As the helmsman of Huaguo Huaying Group, Lu Dongfang can be said to be responsible, and of course, Chen Aiguo of Bayi Factory is the same.

Lu Dongfang was criticized the most ruthlessly, because in recent years, Huaying Group has gradually moved closer to commercialization, although it has made a lot of money, but according to the words of the old leader, does our country lack that money?

In fact, it is true that in recent years, it can be said that many of the best-selling films in domestic films have been invested by China Film Group, but the main theme movies produced by China Film Group have rarely made any great achievements.

Bayi Factory is also gradually moving closer to commercialization, but in the TV series, it has made a lot of applaudable main theme dramas, but in the same movie, Bayi Factory has not been able to make any big achievements in the main theme movie.

This is also why, this time, Huaying Group will join hands with Big Scissors to launch a plan to vigorously support the main theme movie.

But if you want this plan to be realized, if you want to be successful in this regard, if you want to bring the main theme film to the market and gain market recognition, it is obviously impossible to achieve it with support and orders alone.

Capital is profit-seeking, and those Chinese film and television giants may invest in filming the main theme movie because of a letter of proposal from Huaying and Big Scissors, but I am afraid that it will be done as a task at most.

If you want to make the main theme movie accepted by the market, it is obviously not possible to rely on the previous set, and now it is a market economy, if the main theme movies have been launched one after another, but they have not been successful, then the so-called plan to support the main theme and vigorously promote the main theme movie has become a joke.

Therefore, film and television companies must be allowed to see the money of the main theme movie, and this must give the market an example.

But even Lu Dongfang himself is not sure, maybe using the influence of Huaying Group can completely push an ordinary main theme movie to a height, but this obviously can't convince those film and television companies, and the public is not stupid, whether the movie is good or not, how can they not see it?

So the key question is that a persuasive role model, a persuasive film.

And this movie is better not to be taken out by the film and television companies of state-owned enterprises such as Huaying Group, because it is obviously not enough for state-owned film companies to do this alone, and it is also unconvincing.

Therefore, Lu Dongfang thought of the new film giant Dianjin Film and Television in the past few years, because the films of Dianjin Film and Television, although the output is not as good as those traditional film and television giants, but even if the quality is not as good as the quantity, the results are the most inferior to Huaguo Film Company, even if it is Huaying Group.

And what is the real power of Dianjin Film and Television? is Ye Qiu!

But it's not appropriate to go to Ye Qiu rashly, although Lu Dongfang is the chairman of Huaying Group, Ye Qiu's identity is not like the boss of other film companies, Lu Dongfang can be at will.

Ye Qiu is not only the boss of Dianjin Film and Television, but also the boss of Dream Technology, and at the same time, he also controls the largest companies of Huaguo Network.

Therefore, Lu Dongfang will make an appointment with Ye Qiu through this method.

......

"Thank you Mr. Ye for taking time out of your busy schedule to ......"

"Lu Dong is too polite......"

After the two exchanged pleasantries, they began to get to the point.

"I don't know what Mr. Ye thinks of our main theme movie in China?" Lu Dongfang asked.

"Don't hide it from Mr. Lu, before I came, I talked to Lao Fang, oh, that is, Fang Yibai about some things about the main theme movie, in my opinion, no matter what kind of movie, what theme of the movie, the most basic point to do first, and the most critical point, is to look good!"

"Although the main theme movies in my country have been declining in recent years, many people have lost confidence in the main theme movies, thinking that the main theme movies are unbearable, but I think it's the opposite. Ye Qiu said with an indifferent smile.

"Oh, what is Mr. Ye's opinion?" Lu Dongfang's eyes lit up and asked.

"I don't dare to take it seriously, it's just some personal opinions. Ye Qiu said.

"Speaking of the main theme movie, when it comes to the main theme movie now, the audience's first impression is that they are disgusted, so what they dislike is the 'main theme'? I think not, they are disgusted by the impression brought to them by the so-called 'main theme' movies in the past. ”

"Just like Chinese netizens scold the country on the Internet, this is not that and it is not, so are they not patriotic? Obviously not, they can scold themselves, but when they see outsiders scolding, they will attack them en masse, the so-called love and hatred, and the same is true for the main theme movie. ”

"When one day, they don't even bother to scold, that's when they really lose their expectations. ”

"In fact, the main theme movie has been scolded and complained about so much, in the final analysis, it is still a problem, that is, the movie is not good enough. ”

"Movies were born because of the people's entertainment needs, or in other words, movies are first to entertain the public, and then to others. Ye Qiu talked eloquently.

Lu Dongfang nodded again and again.

He is also a filmmaker, although in the process of film development, some people who do not pay attention to the box office and only pay attention to artistry have gradually begun to appear.

But at the end of the day, these are all extensions of the movie's ability to entertain the public.